Greater Munich Metropolitan Area
I am an Executive Operator, Commercial Leader & SVP (ex-Amazon), specialized in scaling digital businesses and driving Value Creation. I transfer "Big Tech" operational rigor into Series B/C, Unicorn, and PE-backed environments to turn chaos into profitable growth. My mandate: Transform "hustle" cultures into scalable organizations by deploying the mechanisms, leadership, and automation required to scale revenue without scaling complexity. THE VALUE I BRING Currently operating as SVP E-Commerce, holding P&L responsibility for a 9-figure digital business. I focus on the intersection of Operational Excellence (OpEx) and Commercial Strategy (CCO/COO scope): optimizing acquisition, driving international Go-to-Market (GTM), and maximizing EBITDA. TRACK RECORD & ACHIEVEMENTS THE "AMAZON" STANDARD: 9+ years at Amazon (10-figure impact). I implement proven mechanisms (WBRs, QBRs, Input Metrics) and, as a certified Bar Raiser, build hiring engines that guarantee talent density during hyper-growth. PROFESSIONALIZING SCALE-UPS: Transformed complex Unicorn operations from a "black box" into a transparent, metric-driven machine. Scaled teams (80+ FTEs) and introduced clear governance for accountability. COMMERCIAL STEERING: Steering cross-functional teams via strict unit economics and governance to ensure sustainable EBITDA growth across 9-figure P&Ls. AI AUTOMATION: Deployed Machine Learning & GenAI to automate workflows (pricing, inventory, business operations), driving headcount efficiency and mid-7-figure profit uplifts. ADVISORY & BOARD MANDATES Beside my primary executive role, I selectively partner with Private Equity funds, VCs, and founders across non-competing industries—spanning from digital scale-ups to traditional, non-digital sectors (e.g., retail, FMCG, B2B). My focus is bringing "Big Tech" DNA to traditional business models to drive Value Creation. I guide teams on: Digital Transformation, AI Automation, Business Transformation, and EBITDA scaling. (Note: I do not advise competing D2C/E-Commerce beauty brands). CORE COMPETENCIES SVP E-Commerce | 9-Figure P&L Ownership | Chief Commercial Officer (CCO) | Chief Operating Officer (COO) | Operating Partner | Board Advisor | Digital Transformation | Value Creation | Operational Excellence | EBITDA Optimization | AI & GenAI Automation | Organizational Design | Scaling Operations | Change Management | Amazon Leadership Principles | Bar Raiser
Executive mandate to lead the global E-Commerce division, holding full end-to-end P&L responsibility for a 9-figure digital business with a focus on Operational Excellence (OpEx) and EBITDA maximization. (Context: Leading multi-channel beauty brand, driving the strategic transition of the digital D2C division into the central, highly profitable growth engine across DACH and international markets.) KEY ACHIEVEMENTS & RESPONSIBILITIES: ► 9-FIGURE P&L OWNERSHIP & VALUE CREATION Orchestrating the total commercial performance of a 9-figure E-Commerce P&L across the DACH region. Tasked with positioning the digital division as the primary, high-margin growth engine within a broader multi-channel corporate setup. ► HOLISTIC D2C SCALING & GTM STRATEGY Leading the entire digital value chain across Webshops, Mobile Apps, and Marketplaces. Owning all key commercial levers including Acquisition Marketing, CRM, Pricing, and CRO to drive sustainable top-line growth while optimizing unit economics and contribution margins. ► INTERNATIONAL EXPANSION & GenAI AUTOMATION Spearheading the international Go-to-Market (GTM) and expansion strategy. Leveraging deep customer data (CLV, cohort analysis) and GenAI tools to automate complex operational processes and decouple revenue scale from headcount growth. ► ORGANIZATIONAL DESIGN & BUSINESS TRANSFORMATION Mandated to build, restructure, and scale a high-performance, collaborative digital organization. Driving company-wide business transformation and change management to break down silos, enforce data-driven accountability, and enable a culture of profitable execution.
Executive mandate to build, lead, and operate a complex, 80+ FTE Revenue Management organization from scratch, managing four Director-level functions across three global regions. (Context: High-growth E-commerce Unicorn with 800+ employees and global operations, executing high-velocity M&A and accelerated integration mandates.) KEY ACHIEVEMENTS & RESPONSIBILITIES: ► EXECUTIVE ORG DESIGN & COMPANY-WIDE CHANGE Spearheaded the strategic restructuring of my direct 80+ FTE organization by centralizing five core functions (Pricing, Demand Planning, Marketing, RevOps, Account Management) to break silos. Beyond my direct scope, I drove company-wide change management, shifting the broader corporate culture from reactive manual execution to scalable, data-driven accountability. ► COMMERCIAL STEERING & P&L IMPACT Orchestrated the commercial performance of a mid-9-figure P&L by defining targets and governance for Category Directors. Simultaneously owned and optimized a €35MM+ Marketing Budget, shifting from unstructured spending to automated investment frameworks. Result: Delivered a 25% improvement in ROAS and significantly improved contribution margins. ► OPERATIONAL TRANSFORMATION & AI Mandated to professionalize operations and decouple revenue growth from headcount. Delivered significant process automation by leveraging AI Agents and Machine Learning. Result: Unlocked 40% headcount efficiency savings while simultaneously driving profitable growth. ► ENTERPRISE INNOVATION & TECH STRATEGY Led the invention and launch of proprietary dynamic pricing and ML-based forecasting solutions from the ground up to replace legacy manual processes. Result: Generated mid-seven-figure annual profit improvements and increased forecasting accuracy by +30%.
GENERAL MANAGEMENT & ORG BUILDING: Built and led a multi-disciplinary 35+ FTE organization from scratch, comprising UX Researchers, Scientists, BIEs, Marketing, and Product Managers. Accountable for the strategic direction of multi-billion dollar (10-figure) EU Retail investments. KEY ACHIEVEMENTS: ► CUSTOMER-CENTRIC STRATEGY: Defined NPS & CSAT as north-star metrics. Established a "Working Backwards" loop, translating deep UX/Data insights directly into product designs to drive measurable CX improvements. ► STRATEGIC INVESTMENT FRAMEWORKS (10-FIGURE IMPACT) Designed the investment framework for multi-billion dollar Delivery Speed investments. Created new VP-level cross-organizational collaboration processes to balance cost efficiency vs. customer experience impact. ► PROCESS GOVERNANCE & INPUT METRICS Established the complete end-to-end innovation lifecycle, covering Insight Generation, GTM Strategy, and Tech Implementation. Institutionalized Amazon’s mechanism culture (WBRs, Input Metrics) to ensure process excellence and operational rigor across the division. ► DUAL PRODUCT & PROGRAM OWNERSHIP Held End-to-End ownership for Amazon’s most visited pages (Homepage) across Europe. Successfully orchestrated both the onsite marketing product (Tech/Engineering) and execution (Content/Retail), bridging the gap between technical teams and business goals. ► ALGORITHMIC TRANSFORMATION Drove automated decision-making by launching algorithmic enhancements to the Amazon search engine, significantly increasing conversion rates and profitability through data-driven relevance. ► BAR RAISER (TALENT EXCELLENCE) Certified Amazon Bar Raiser with veto authority. Actively drove hiring standards and led over 200 senior/executive hiring loops. Served as a trusted advisor to leadership on talent assessment, organizational design, and maintaining high talent density.
COMMERCIAL LEADERSHIP & STRATEGY: Led the Pricing Product Management team, taking full strategic ownership of pricing strategy for Amazon Germany and acting as a key voice for Amazon’s stores business globally. KEY ACHIEVEMENTS: ► TECH-BUSINESS ORCHESTRATION: Served as the central interface between Business, Tech, and Applied Science teams. Translated complex commercial requirements into technical roadmaps, ensuring alignment between P&L goals and Machine Learning capabilities without getting lost in theoretical complexity. ► GLOBAL AUTOMATION & ML STRATEGY: Directed the strategic shift from manual heuristics to fully automated, ML-driven pricing. Launched the first Machine Learning pricing engine for Amazon’s Private Brands in EU, enabling zero-touch operations and massive scalability without headcount addition. ► COMPETITIVE INTELLIGENCE AT SCALE: Developed and deployed solutions to fully automate competitive intelligence tools, measurably improving price competitiveness and reaction speed across millions of SKUs. ► P&L IMPACT & NEGOTIATION: Negotiated and secured a multi-million Euro data deal to enhance the accuracy of automated pricing decisions, directly impacting margin contribution and customer trust. ► COMPLIANCE & RISK MANAGEMENT: Owned executive performance reporting up to the SVP level and managed complex compliance and public policy requests related to pricing regulation.
HANDS-ON PRODUCT OWNERSHIP: Owned the pricing strategy and product roadmap for the multi-billion dollar Hardlines business. Acted as the daily operational link between commercial teams and Tech/Science squads. KEY ACHIEVEMENTS: ► LARGE-SCALE ML IMPLEMENTATION: Established and managed the automated Machine Learning-based pricing for Amazon’s multi-million SKU catalogue in the EU. Worked hands-on with Applied Scientists to translate business logic into algorithmic constraints. ► DATA INFRASTRUCTURE & ANALYTICS: Developed the central Pricing KPI dashboard from scratch, defining the "Source of Truth" for price performance. Rolled out these tools to hundreds of users across EU and WW for data-driven monitoring. ► EXECUTIVE VISIBILITY & INFLUENCE: Regularly defended pricing decisions and strategic roadmap priorities in front of VP-level leadership. Served as the primary point of contact for high-stakes escalations, bridging the gap between technical complexity and executive business goals. ► PROCESS AUTOMATION: Drove full automation of pricing decisions by establishing rigorous mechanisms that removed manual intervention possibilities, enforcing a "hands-off the wheel" philosophy.