Toronto, Ontario, Canada
Incisive and versatile Graphic Designer and Creative Director brings over 12 years of success leading eclectic projects from conception to execution, spanning bookmaking, graphic design, and digital/print production in arts & culture, the corporate sector, universities, publishing, and NFPs. Consummate design acumen, with proficiency in multidisciplinary artistic practices and technical design programs to bring ambitious ideas to life. Seasoned project manager with an attentiveness to client needs to efficiently navigate a project's high-level vision and minutiae, delivering an end product that surpasses expectations. Adept editor with exceptional communication skills to tell stories through both language and visuals for diverse audiences. Passionate, curious, and enthusiastic arts advocate with a deep knowledge of art and design history in Toronto, Canada, and the world.
+ Designs book covers and mechanicals for 30+ titles, developing concepts, illustrating artwork, and managing production from prepress to completion. + Develops original illustrations and visual assets for covers and interiors across print and digital platforms, crafting work that engages diverse audiences. + Leads concept development and execution of integrated campaigns and visual systems, translating editorial and organizational priorities into cohesive multi-channel solutions. + Develops high-impact presentation materials supporting major acquisitions and stakeholder investment decisions. + Leads the development of scalable templates and visual guidelines to align cross-functional teams, standardize brand application, and reduce ad hoc decision-making. + Coordinates with internal stakeholders and external vendors to deliver campaigns and collateral from concept through production.
+ Designs and illustrates compelling visuals for book covers, albums, and a variety of consumer facing products. + Develops logos and branding, craft bespoke and recognizable identities by identifying key traits to improve market visibility. + Consults with small teams and individuals, providing guidance and expertise on new and existing projects, encompassing creative direction, graphic design, branding, curation, marketing, and motion design. + Efficiently develops innovative and clear layout designs for a variety of publications and documents.
+ Develops story ideas and establishes style for digital editorial content. + Assigns topics and stories to individual writers. + Reads, evaluates, and edits manuscripts, conferring with authors regarding changes in style, direction, or organization. + Prepares documents for final publication. + Commissions illustrations to accompany published articles, provides creative direction, evaluates artistic samples, and coordinates final deliverables. + Reads copy and manuscripts to detect and correct errors in spelling, punctuation, and syntax.
+ Consistently delivered high-quality creative concepts and assets for 250+ projects annually. + Collaborated efficiently with diverse teams to meet tight deadlines while cultivating an inclusive environment of collaboration. + Led discussions and established project goals for high-profile campaigns. + Built spotless deliverables using Adobe Creative Cloud for digital and print projects encompassing display ads, outdoor advertising, postcards, stickers, posters, tote bags, brochures, catalogues, and banners. + Conceptualized and storyboarded animation and motion graphics for a range of promotional and social media applications. + Collaborated closely with various teams to design conference booths, creatively implementing branding across multiple panels and signage and providing deliverables to external fabricators. + Harnessed opportunities to streamline the creative workflow by developing innovative templates, resulting in a 50% reduction in development time. + Spearheaded the design and production of critical publications like the Frankfurt and London book fair catalogues, ensuring high-quality visuals for a global audience.
+ Designed all visual marketing materials across print and digital mediums, such as advertisements, promotional campaigns, brochures, motion graphics, and catalogue covers. + Communicated brand values and mission through photography, video, illustration, and typography. + Primary touchpoint for advertising and marketing production, responsible for liaising with external vendors, inspecting proofs, and performing necessary corrections. + Applied branding according to style-guide specifications for internal and external projects. + Conferred with marketing team to discuss contracts, determine advertising selections, and develop special promotions. + Maintained advertising budget and provides regular reports and assessments on advertising successes. + Prepared and negotiates advertising contracts, developing positive long-lasting relationships. + Composed compelling copy for advertisements and promotional materials. + Employed animation and motion graphics to bring books to life, completing 95 digital videos encompassing book trailers, virtual book displays, and author interviews. + Collaborated with Social Media Coordinator to produce content for social media platforms. + Consultant on UTP's rebranding, providing critical feedback and support developing concepts and deliverables. + Redesigned UTP's internal Core Value icons, facilitating company-wide feedback sessions to create a suite of digital and print assets.