Sebastian Bühler

Founder, Alchemy Studio für Branding, Storytelling & Transformation

Berlin, Berlin, Germany

About

Alchemy is the practice of conscious transformation. Design is how it becomes real. At Alchemy Studio we explore brand transformation as a form of modern alchemy. With strategic depth, narrative clarity and aesthetic expression we help visions unfold into tangible presence. The formula is simple: Break open. Distill. Create. Transform. Alchemy Studio uses strategy, design and storytelling to translate ideas, knowledge and intention into clear and coherent presence. Our work often happens at moments where something wants to emerge: – a new positioning – a strategic shift – a transformation in progress – or the need to make hidden value visible Attention energizes. Intention transforms. We believe that what wants to emerge is often already present — as raw material within the here and now. Our work is to uncover it, clarify it and shape it into form, meaning and impact. From hidden value to coherent presence. Alchemy Studio Design is intention made matter.

Experience

  • Co-Founder & Narrative Strategist at Alchemy Studio
    Apr 2025 - Present · 1 yr 4 mos

    Design is strategy in action. Alchemy Studio is a narrative branding and design practice working with organisations, founders and expert businesses at moments of transformation. We translate strategy, knowledge and vision into narrative, design and tangible, digital presence. Our work currently focuses on three formats: Narrative Branding Clarifying positioning and translating it into coherent brand expression. Digital Presence Sprints Turning expertise and hidden value into clear, compelling web presence. Decision Clarity Sprints Helping leadership teams explore possible futures and make strategic decisions visible and experienceable. Design is intention made matter.

  • Transformation Steward & Contemporary Shamanism at ZEN AF
    Jul 2022 - Present · 4 yrs 1 mo

    Certified WeFlow Steward & Trainer 2021, Shamanically initiated Energy Healer 2021, Breathwork Therapist 2022, Meditation Trainer 2023, in training: HumanFlow Mental Health Coach 2024 Teached myself meditating 1995

  • Founder at LUVPLACE® Gesellschaft für Bessere Orte mbh
    Mar 2020 - Present · 6 yrs 5 mos

    LUVPLACE is a placemaking Holding Company specialized in inspiring places of purpose and integral value. Patterns that connect: We belong to a Community of Practice for forward-thinking people running projects, businesses and organizations who are now shaping the world that we want to live together. Cultivating potential: Real estate has the unique potential to manifest meaning and intention in a place - in a form experienced by all the senses and emotions. At LUVPLACE, we cultivate relevant themes and meaningful visions into the physical here and now. Great places give back: We are conscious of the impact buildings have on their environment, therefore we strive for positive effects and regeneration. Our aim is to co-create life-centric, mindful, joyful and delightfully great places that give back. Why purpose creates value or: “The Boomerang of Love” Love is the strongest magnetic force in the Universe. It is the deepest and most intense emotion in our human lives. If we send out real love, real love will return to us. LUVPLACE’s Boomerangs of Love circles back with ease, charged up with prosperity. We work with the tenet that true purpose - or true love - is invaluable to business. When true love for the living world flows together with your business intention, a perfect frequency is created, and all can flourish. This is the magnetic force of a LUVPLACE. The Power of places: In a spirit of joyful play we support you with sharpening your purpose, cultivating the potential of your vision and sticking with it through demanding times. Together, we can envision, manifest and share places that matter. For all parties involved: investors, visitors, users, children, grandchildren and our planet.

  • Entrepreneur at SB Creative Consulting
    Feb 2019 - Present · 7 yrs 6 mos

    CREATING A BETTER VERSION OF BUSINESS THAT DOES WELL BY DOING GOOD Product and Brand Development focused on purpose-centered, meaningful Real Estate, Places, City Quarters, Mixed-use Quarters, Quartiertsentwicklungen, New Work, Good Work, Good Life Urban Villages, Retail of tomorrow, Healing Architecture, Luxury Living, Hospitality Leistungen: Creative Strategy, Brand Narrative, Show-don'-tell-Principles, Purpose-Centred Placemaking, Purpose Positioning, Protoyping, Experiential Design, Place Programming, Real Estate Programming, Creative Consulting, Content Curation, Creative Direction, Branding, Konzeption, Kommunikationsstrategie, Content Strategy, Storytelling

  • Managing Partner at hallo—GUT GmbH
    Feb 2024 - Dec 2024 · 11 mos

    NEW COMMUNITY PLACES FOR EDUCATION, CULTURE, AND REGENERATION hallo—GUT revitalizes abandoned historical buildings in areas undergoing structural change and transforms them into vibrant, lively platforms for positive transformation. WE DEVELOP AND INSPIRE BEACON PROJECTS We create socially relevant spaces and act with a motivation for the common good. We achieve win-win-win effects by prioritizing social benefit first, then generating values that benefit all stakeholders, from neighbors to co-investors. MAKING TRANSFORMATION FUCKABLE Our approach of 'regenerative placemaking' transforms cultural and industrial heritage sites into thematic properties that address the big questions of our time, strengthening sense, belonging, and community. With participatory usage concepts, we place special emphasis on the themes of 'community, inclusion, and social justice', fostering close collaboration with local communities. FROM HUMAN-CENTRIC TO LIFE-CENTRIC INVESTMENTS For investors, we offer attractive opportunities to invest in regenerative real estate projects that generate both healthy economic and impressive social returns. Our business model includes sustainable enhancement of heritage properties, a circular operator model, and the curation of vibrant anchor tenants ensuring visibility and profitability. THE GOOD LIFE FOR ALL As Impact First Investors, we collaborate with European thought leaders to develop new financing and ownership models, sowing the seeds for a life-friendly future. hallo—GUT's aim is not merely to increase financial capital for its own sake, but rather to do so in the service of the planet and to promote a good life for all.