Sebastian Barnes

ENTERPRISE VALUE, STRATEGY & TRANSFORMATION EXECUTIVE

Fort Lauderdale, Florida, United States

About

An executive who defines practical, simple solutions to ambiguous challenges. A commanding storyteller who connects people at all levels through compelling, action-oriented narratives. Expertise lies at the intersection of technological innovation and commercial monetization—optimizing business value by maximizing technology investments, charting customer maturity journeys, and navigating organizations from "where we are" to "where we must go" through the adoption of disruptive technologies. Mastered the art of enterprise-scale business-value frameworks that translate cloud, security, and next-generation AI investments into clear, executive-level ROI narratives. Highly creative, collaborative, and prioritizes kindness as a core behavior. Expertise: - Enterprise Value Realization & ROI Frameworks: Architect of global value-selling motions that translate sophisticated cloud architectures into quantifiable financial ROI and clear C-suite business cases. - GTM Strategy & Cross-Functional Governance: Proven leader in aligning product, sales, and services under a unified narrative while institutionalizing robust governance models to scale field adoption. - Digital & Emerging Technology Transformation: Expert at guiding enterprises through disruptive tech curves—from digital platforms to cloud identity to AI—by mapping multi-year maturity roadmaps. - C-Suite Advisory & Strategic Partnerships: Trusted advisor to Fortune 500 executives and Global Systems Integrators (GSIs), seamlessly bridging technical limitations with strategic goals. - High-Performing Team & Talent Leadership: Champion talent builder with a track record of scaling global operational and delivery teams up to 5x to execute enterprise software release portfolios. - Mission-Driven Culture & Empathy Evangelist: Combines technical roots with an unyielding commitment to prioritizing kindness and purpose as organizational foundations.

Experience

  • Global Head of Digital Transformation, Professional Services at Okta
    Jan 2022 - Present · 4 yrs 6 mos

    Corporate strategist charged to define Okta's unified-value motion allowing all Go-to-Market functions to speak consistently on how Okta can help achieve our customer's long-term success through enabling their organizational objectives. Including: - Curated & maintained a value-framework & capability model allowing all customer-facing functions to easily talk to customers about how Okta delivers value - Established and ran a corporate governance model to manage all cross-functional collaboration for framework creation, field-rollout, evolution and adoption as a product. - Extensively involved in all phases of program lifecycle, inclusive of field-validation, framework-iteration, and enablement Responsible for an industry-leading, highly-experienced team of digital strategists who influence multiple revenue-generating milestones of the customer lifecycle, including pre-sales, delivery, and customer success. Primary responsibilities include leadership of: - Supports the sales & services teams in helping customers understand what they can achieve with Okta - Acts as an empathetic, objective, trusted advisor to our customers to help chart their Identity Journey - Digests customer requirements and articulates the business value of solving challenges using cloud technology - Owns technology strategy & business architecture workshops and leads customer discussions that will transform digital experiences, IT infrastructure, and security posture. - Crafts engaging workshop material that synthesizes customer experiences and sequences what is possible with Okta. - Architects optimal user experiences and how it is influenced by business process & technology - Collaborates effectively with partners (GSIs & boutique firms) in a shared vision of delivering success - Captures key insights learned from the field and seeks to continuously evolve delivery frameworks and models. - Contributes to thought leadership (articles, whitepapers, blogs) that increases Okta's content capital.

  • Managing Consultant, Technology Strategist, Digital Experience Studios at Appirio
    Jan 2017 - Jan 2022 · 5 yrs 1 mo

    Executive-level, utility player that engaged with executives, stakeholders and architects to ensure business transformation success. Developed customer and worker experience strategies leveraging the entire Enterprise-stack, with an emphasis on CRM Platforms, that helped businesses meet evolving needs. • Delivery owner of strategy offerings that defined company CRM roadmaps, center of excellences, technical architectures and business architectures. • Championed, incubated and evolved business transformation programs across healthcare, manufacturing and higher-education industries. • Supported sales pursuits across multiple verticals and geographies • Thought leader and product owner of Appirio's strategic offerings: Customer & Worker Experience Diagnostic & CRM Center of Excellence

  • Citrix Systems (12 yrs 8 mos)
    • Director, Business Architecture & Operational Excellence
      Aug 2015 - Jan 2017 · 1 yr 6 mos

      Created, built and lead business analyst team in Bangalore, India to define functional requirements and execute testing activities for application development (IT) projects. Lead core team size of 10 that leveraged 40+ additional development, test and readiness members to deliver on high-priority projects. • Reduced costs by 20%, increased productivity by 35%, by recruiting and building business analyst team • Scaled 4x to support 36 releases delivering 350 projects annually • Implemented total quality management methodology to effectively measure and improve productivity • Weekly interaction with executive level leadership to set tactical and strategic focus of execution teams

    • Director, Experience Platforms
      May 2012 - Aug 2015 · 3 yrs 4 mos

      Lead global app dev and architect team to support top-50, enterprise-class implementation of Salesforce.com with over 5,500 internal users, 10,000 portal users and over 100,000 customer logins (monthly). Lead core team size of 40+ that leveraged 50+ operational support analysts to deliver on strategic initiatives. • Scaled platform to 5x capacity by implementing enterprise-scale business capabilities, including customer/technical support (service cloud), partner relationship management (PRM), quoting management (CPQ), and contract lifecycle management (CLM) • Accountable to system stability and performance for Citrix’s Salesforce.com production and non-production environments • Delivered over 200 Salesforce.com IT projects annually including hotfixes, system enhancements, new platform features and new enterprise-scale business capabilities • Increased annual projects delivered by 20% by implementing Citizen Developer program that enabled business operations teams to aid in software delivery • Owned relationships with Salesforce.com, business partners, IT change management and legal / compliance to facilitate strategic decisions and to drive efficient operations • Monthly interaction with executive, quarterly with C-Level leadership to baseline platform investment

    • Sr Manager - Business Relationship Management
      Jan 2010 - May 2012 · 2 yrs 5 mos

      Technology liaison enabling technical delivery between IT and multiple business groups including Sales, Services, Marketing, Legal, Supply Chain, Finance and Engineering • Advisor to business stakeholders on strategic challenges that results in recommending solution approaches with financial, development effort and project timeline estimations • Release manager who qualified business requests to IT and predicted resource availability with technology owners to deliver urgent and critical business priorities • Technical project manager for Salesforce.com, SAP, Web Applications (.NET), Siebel, BizTalk, Business Intelligence, Master Data Management and Campaign Management