Hong Kong, Hong Kong SAR
From launching my first business in my parents’ garage to leading transformative innovation at global industry giants, my journey is defined by a relentless passion for bridging business vision with cutting-edge technology. I specialize in empowering organizations to unlock new markets, ignite customer engagement, and drive exponential growth through innovation-led strategies. Key highlights Pioneered Microsoft’s entry into the AI metaverse by launching a co-innovation accelerator, collaborating with 25+ global customers to shape the future of intelligent experiences. Transformed Air New Zealand’s digital presence, spearheading the creation and scaling of www.airnewzealand.com, enabling the airline’s first online ticket sales and revolutionizing customer engagement. Drove a 10x surge in Burger King’s food delivery sales by architecting a competitive digital platform that rivaled Uber Eats, reshaping the fast-food delivery landscape. Revolutionized HSBC’s digital program, accelerating their app to #1 in the app store by enabling instant reward redemptions and elevating customer satisfaction. Built Toyota’s comprehensive digital marketing stack, integrating websites and CRM systems to enhance brand reach and customer insight. Elevated Langham Hotels to #1 on Tripadvisor through strategic social media leadership and customer experience excellence. As a seasoned executive and visionary leader, I excel at uniting cross-functional teams—business, technology, and customer experience—to ideate, incubate, and industrialize breakthrough business models that redefine industries. My entrepreneurial roots instilled a deep customer-centric mindset and an agile approach to leveraging emerging technologies to create lasting competitive advantage for start ups and multinational companies.
Artificial Intelligence AI - Award‑winning AI strategist and operator, leading end‑to‑end design, launch and scaling of enterprise AI solutions that have been recognised with “AI Innovation of the Year” honours in luxury travel. Technology - leading the Group to align people, processes, and cutting-edge technologies to drive business growth by managing infrastructure, deployment, network, and system operations, to ensure seamless global operations. Strategy - shaping the group’s future, with a focus on corporate development and the growth of new strategic initiatives leveraging technology to innovate guest journeys and scaling new business opportunities. Innovation - transforming concepts into reality through ideating, incubating and industrializing disruptive ideas that drive business growth to solve complex problems at scale.
Innovation – created the Microsoft AI Web3 metaverse innovation accelerator globally and recruited 25+ companies across retail, financial services, travel, education and entertainment industries to ideate, incubate and industrialise the AI Web3 metaverse at scale. Consulting – accelerated the innovation journey for a global airline to re-imagine recruitment, onboarding and training in the metaverse; leveraging augmented, virtual and immersive reality tools and platforms to position the airline as a leader in the market. Customers – transformed the innovation model for a global consumer goods company by leveraging design thinking to build a Web3 marketing stack with blockchain, crypto currency and smart contracts (NFT) to grow customer engagement and loyalty. Cloud – empowered a global beverage company to reimagine their business through a scalable cloud focused perspective by installing sensors on their production line, sensors on their delivery trucks and sensors on their taps to create and visualise the entire value chain and migrate from manual to automated value chain framework, which drives efficiency and scale for competitive advantage. Partners - built the AI Metaverse Partner Program through developing an ecosystem of software development companies focused on creating the Web3 foundations for customers via strategic business analysis and teamwork.
Evolution Wellness operates Fitness First, Celebrity Fitness, Fivelements and more brands across 170+ clubs in APAC with 375K+ members, 6,000+ staff, focused on accelerating the journey from fitness to wellness Marketing Transformation - Created the marketing transformation plan in 100 days focusing the company on the key pillars of Customer, Team, Profit, New Growth initiatives and accelerating the path to Customer loyalty, acquisition, retention and engagement. Online Fitness - Launched the Netflix of fitness with "Virtual Studio by Fitness First" with 1,500+ classes combining global and local content across APAC within 100 days leveraging online advertising to new business development Internet Connected Fitness Device (IOT) Launched a next generation connected device with www.vitruvianform.com across APAC focused on strength resistance training to capture the hybrid anywhere fitness opportunity.
Minor Food operates Burger King, Dairy Queen, Breadtalk, Swensen's, Sizzler, Coffee Club, Pizza Company, Benihana and Bon Chon Chicken across 2,200 outlets operating in 27 countries. Digital Transformation – Created Minor Foods digital transformation plan in 90 days through a 360 strategic review of the groups business processes, culture, and customer experiences to align teams and investments focused on Corporate, Customer and Innovation pillars. Digital Marketing – Developed a data driven 10X growth in digital sales by recruiting a team of digital marketing experts as a centre of excellence, working across the groups global brands to build digital marketing platforms and campaigns focused on growing customer acquisition, activation and retention. Digital Product – Delivered 15X growth in customer adoption of digital channels by leading a team of tech developers to ideate, experiment and scale personalised and engaging web app experiences for the groups global brands Food Delivery – Grew food delivery sales by 250% YoY by launching partnerships with Grab, Foodpanda, Get (Go-Jek) and Lineman. Rebuilt the 1112 Delivery App for Minor to compete in the food aggregator space.
Driving the digital revolution at the world's local bank for millions of customers worldwide. Launched and scaled HSBC's Reward+ Credit Card Digital Loyalty Super App to the #1 App in the Apple/Andriod store, through a full end to end product management cycle of market insight, customer co-design, business case modelling, full stack engineering development and go to market commercialisation all focused on repositioning HSBC for the digital age. Pioneered HSBC's first ever stock trading app Easy Invest and scaled user adoption through customer centric product design and innovative digital media which has positioned the app as the leading stock trading app in Hong Kong. Reimagined and relaunched the digital travel insurance customer journey by leveraging customer centric design thinking and rebuilt the API platform with AXA to drive 10X growth in online insurance. Artificial Intelligence (AI) Banking - Leveraging AI to build a conversational banking platform that engages customers and drives operational efficiency via Wechat, Whatsapp and other social interaction channels. Ecosystems - Creating ecosystem platforms with new partners to create new customer segments and unlock new business models and revenue streams at scale. Open Banking - Driving the strategy for the Bank in the new open api world to develop new partnerships and platforms Digital Transformation - Delivering digital transformation across the full range of financial products from retail banking to wealth management by uniting cross functional teams to execute plans to acquire, activate and retain key customer segments. Tech Commercialisation - Driving digital revenue growth and optimising expenses to beat budgets and deliver on business profit and loss plans by leveraging the latest tech innovations to scale growth