San Francisco Bay Area
The next era of commerce won't be won by companies that integrate the most channels. It will be won by companies that generate the most intelligence across them. Agentic AI is reducing the cost and friction of product discovery, but technology access alone is not the advantage. The real edge comes from network intelligence, the signal that only emerges when you look across thousands of brands, hundreds of retailers and marketplaces, and millions of SKUs at once. No single company's internal data can replicate that. The companies that leverage it, knowing what to sell, at what price, through which channels, and what that means for margin and growth, will define their categories over the next decade. Rithum is where I'm building that capability. I'm an operations executive first. I've built and run businesses at the intersection of three disciplines that rarely sit in one leader: technical fluency as a former software engineer, commercial experience across $6B+ in revenue responsibility and more than $2B in personally closed contracts, and operational leadership across $500M+ businesses with 1,400 people in 12 countries. That combination lets me move quickly in ambiguous situations because I understand the solution, the deal, and the operating model at once. The hardest work I do isn't winning new business. It's transforming organizations that are competent at running the business into ones capable of changing it. Over 30 years I've built a framework for this: clear role definitions, mapped client journeys, explicit product strategies, and honest investment plans. Then deciding not just what the organization will do, but what it will stop doing to create space for change. I apply the SOR discipline (Situation, Opportunity, Results expected) at every level, including how I coach my executive team on performance gaps and skill development. The result is a team that leads through change rather than reacts to it. At Rithum, I'm leading this transformation across a 200-person client services organization, shifting the team from data integrity and catalog management into a strategic advisory function guiding brands on assortment strategy, channel optimization, and commerce network configuration. Moving from reactive operators to strategic advisers is the kind of change that compounds. I engage selectively with investors and board members focused on growth in enterprise software and digital commerce, particularly in private-equity-backed environments where operational transformation is the value creation thesis.
Lead Rithum's Brands business with full P&L and general management ownership across customer success, operations, and go-to-market strategy for the platform that connects brands to the world's marketplaces. Replanning the product roadmap around Commerce Intelligence and Agentic Commerce, launching Rithum's first commerce AI solutions for Brands. Driving meaningful gains in client retention and marketplace GMV through a redesigned client journey, AI-enabled operations, and strengthened marketplace partnerships. Building the operating playbooks, pricing approach, and go-to-market foundation to scale the business profitably.
Led multi-million dollar engagements for SaaS and technology companies, working directly with Boards, CEOs, and C-suite executives on revenue growth, go-to-market strategy, and organizational design. Delivered commercial transformations that unlocked $100M to $1B+ in enterprise value for clients. Led 5-10 person consulting teams across sales, customer success, enablement, and marketing, producing revenue plans, segmentation strategies, org design, and compensation models for PE-backed and founder-led businesses.
Early and senior hire at a revenue-systems SaaS and services firm, brought in by the founders to scale the business operationally and commercially. Owned the full client lifecycle: executive engagement, proposal development, contracting, selling, and end-to-end delivery. Served as a key leader in scaling the company from $0 to $5M ARR, landing and expanding the firm's first enterprise SaaS platform customers. Advised CEO and CRO clients on revenue strategy, sales-technology stacks, CRM architecture, and managed services across multiple enterprise-software accounts.
Founded and led an executive advisory practice serving as interim and fractional CRO and CCO for SaaS and technology-enabled-services companies, running concurrently alongside other executive roles as a separate advisory practice. Applied experience building seven revenue organizations from the ground up and restructuring nine others to advise founders and PE-backed leadership teams on go-to-market strategy, organizational design, and commercial repositioning.
Held full P&L and general management accountability for a $250M+ ARR services and customer success business at the $4B SaaS leader in financial management, HCM, planning, and analytics. Sustained 97% customer satisfaction across 100+ large enterprise customers in the Western U.S. while leading business development to 20+ new customers annually at $40M ACV. Supported a 16-person software sales team, achieving 190% of services bookings goal and 130% of services revenue goal, including 100+ Workday- and partner-led deployments per year.