Greater Philadelphia
I am a perceptive brand enforcer who pinpoints my clients’ unique qualities and integrates them into their visual identities. With extensive experience in the entertainment and legal industries, I’ve learned that branding is bigger than what people see – it's the feeling someone gets when they think of you. I try to approach my work with that outlook. Brand Developer I create visual vocabulary and memorable touch points for people to connect with brands. I've spent the last six years building and refining the brand bible for Kessler Topaz Meltzer & Check, a corporate fraud law firm near Philadelphia, PA. In my role as Senior Reporting Analyst, I oversee the application of the firm’s personality to all outgoing products, part of which includes creating guidelines on visual style and brand voice. My work emphasizes polish and professionalism and has been elevated to global marketing materials by the managing partners. Creative Content Producer Beyond implementing brand guidelines in a multimillion-dollar firm, I also focus on my true interest: entertainment. I utilize graphic design, web design, and copywriting to create full social media packages for musicians. In an industry with no shortage of puffery, I know that elevating your true self is what resonates with people, which is why I focus my products on tangible truths of the artists. As a HubSpot and HootSuite-certified brand manager for Philadelphia-based folk band Stella Ruze, I manage the website, create social media assets, and write public relations documents. My content for the group has been featured on NPR and WXPN as well as music blogs like comeherefloyd. Award-Winning Musician Outside of creating content, I enjoy drumming, playing video games, and following the Rolling Stones around the globe on tour. My band, Stella Ruze, has released an EP, LP, and a full-length album. We’ve played XPoNential Music Fest, Philly Music Fest, and the Philadelphia Folk Festival, among others. In 2019, we won the PHL Live Center Stage Award for Best Folk Act. I’m currently working on attaining my Master’s in Communication from Drexel University and I hold a BS in Business Administration from American University. Please reach out to me at [email protected] for consultation on new projects!
• Leads a team of 3 analysts in creating, branding, and delivering custom client reports. • Produces summaries of litigation, quarterly reports, international case coverage, and case updates. • As a manager, assigns tasks, reviews work, trains employees and ensures deadlines are met. • Builds out department skillset by allocating time for training.
• Oversaw production of custom individualized reports and content for over 300 clients. • Collaborated and effectively communicated across departments to meet high-pressure deadlines. • Designed and distributed branded PDF assets that communicate litigation information to clients. • Developed brand style guides to maintain brand sensibility and consistency of presentation.
• Integrated the firm’s branding into reporting documents, many of which are now used as marketing tools for new clients • Assembled case summary report documents to communicate case details to clients • Assisted with business-to-client communications about case specifics and financial impact
• Incorporates brand sensibility into all assets, including social media, website, digital and print ads, and press materials • Produces graphic designs for digital presence using Canva, Adobe Illustrator, Photoshop, and Procreate • Maintains stellaruze.com website using WordPress; manages mailing list using MailChimp • Manages social media accounts including Facebook, Instagram, and YouTube • Drives digital marketing campaigns on Facebook Ads Manager and Google Ads
• Wrote and executed targeted ads and sponsored posts for Facebook and Instagram using Toneden (Eventbrite) CRM software. • Drafted organic social media posts using Loomly for Facebook, Instagram, and Twitter in the company brand voice. • Designed promotional graphics in Photoshop. Assets were optimized for mobile, desktop, social media, and print. • Built ticketing pages for 118 North website, covering happy hour and dinner session shows.
• Implemented email marketing campaigns via Hive customer relationship management (“CRM”) software. • Tracked marketing spends and ticket sales across multiple venues. • Staffed box office for live events and captured live video and photographs of concerts.
• Drafted and published digital content, including blog posts, for multiple clients (examples below) • Managed social media profiles, including Twitter, with pro-growth strategies • Conducted media audits to analyze market trends and identify opportunities • Assembled company newsletter and other internal communications
• Counseled students on brainstorming, thought-organization, and grammar to help them better communicate ideas in papers, speeches, and presentations • Guided peers through the revision process to further enhance the quality of their documents and assignments