Brea, California, United States
Growth-driven Digital Strategist with 5+ years of experience scaling brands through data-backed paid media strategies. I specialize in turning ad spend into revenue by optimizing campaigns across Meta, Pinterest, TikTok, and Snapchat, leveraging advanced audience targeting, A/B testing, and creative iteration to drive impact. I thrive at the intersection of strategy, analytics, and storytelling—diving deep into performance data (ROAS, CAC, LTV, CPA) to refine campaigns, while collaborating with creative teams to craft high-converting ad experiences. Whether it's scaling brands, maximizing ROI, or uncovering new growth opportunities, I’m passionate about building and executing strategies that deliver measurable results. Always testing. Always optimizing. Always growing. 🚀
-Managed and analyzed Pokemon TCG paid media performance across multiple audience segments. -Provided regional insights for Pokémon TCG markets in the US, Canada, Mexico, Chile, and Australia, assessing digital media effectiveness and campaign resonance across different demographics. -Delivered strategic recommendations on cross-pillar marketing, integrating TCG with media, mobile apps, and merchandising efforts to drive multi-channel engagement.
-Spearheaded the development and execution of paid media strategies to increase revenue for top supplement brands. -Took ownership of overseeing all aspects of social media campaigns, with a primary focus on driving revenue. -Implement and evaluate media test plans, measuring their impact against established business objectives.
-Collaborated closely with account teams to devise creative content tailored to effectively target specific audiences on recommended social and digital platforms. -Executed strategic digital initiatives in collaboration with teams to align with clients' business objectives. -Conceptualized and executed integrated digital campaigns spanning multiple online platforms, contributing to a cohesive and comprehensive digital strategy.
-Directed the paid social strategy during the anniversary sales period, efficiently allocating over $3 million in advertising budget in a 2-week period. -Conducted in-depth analysis of key performance indicators (KPIs) on a daily basis to identify potential opportunities for scaling and indicators for necessary strategy adjustments. -Collaborated closely with the design team to develop and optimize creatives tailored specifically for paid social media campaigns.