Glenview, Illinois, United States
Marketing Leader with a track record of driving record-breaking online performance for brands, including growing Illinois Lottery digital sales from $70 million to $285 million in 4 years. Highly experienced in eCommerce, Home Services and Retail Industries. With a passion for fostering creative, analytical teams that deliver results, Sean is seeking to leverage over15 years of experience to help businesses exceed their goals. Highly experienced in building digital marketing programs ground up, both for B2C and B2B brands . Seasoned team leader that inspires and excites teams to rally around a shared mission to surpass business goals. Areas of expertise include, eCommerce, Digital Marketing, CRM strategy, Conversion Rate optimization, Performance Marketing, Customer Lifecycle Journeys, Customer Retention strategy, Product Roadmap Development , Advanced Analytics, SEO, content marketing/management, Paid/Organic Social Media, UX. Highly disciplined professional who builds cross-functional relationships and collaborates throughout organization to drive business forward. Instinctual ability to identify growth opportunities for brands and execute initiatives to take advantage of those opportunities. Driver of Digital Marketing programs that acquire new customers and retain existing customers. Long-term growth hacker adept at building full-funnel marketing strategies across various industries including, eCommerce, retail, business professional services, entertainment, SaaS, local services, facilities services, consumer services, online gaming, sports and more. Specialties and Skills: -Leading high-performance teams and personal development -Building Digital Marketing Programs for both B2C and B2B brands that drive revenue -Conversion Rate Optimization, Search Engine Optimization -Email Marketing, automated customer onboarding/retention lifecycle journeys -Content Management, CMS systems such as WordPress, Adobe Experience Manager (AEM), Drupal, etc. -Agency Management -Digital Advertising, Paid Social, Performance Marketing -Technical Website Audits -Google Analytics, Adobe Analytics, Adobe Target, Adobe Campaign, SEMRush, Google ADWords, Webmaster Tools
Built the foundation of multinational grocery brand ALDI's U.S. Website and App reporting, including standardizing of 15+ report templates (Adobe Analytics & Google Analytics 4), creation of automated alerts signaling major KPI changes and automating the distribution of reports to key stakeholders within the client business & Starcom. Provided ongoing in-depth analysis to explain "The Why" behind changes in ALDI's web performance on a weekly/monthly/quarterly basis to Executive Leadership and internal Publicis digital media agency collaborators (Starcom, Digitas, Publicis Media, etc.). Identified actionable eCommerce trends on high-interest topics which informed ALDI's Digital Marketing Strategy for Website Content, Conversion Rate Optimization and CRM, contributing to Aldi’s record-breaking eCommerce performance and launch of new Website & App. Educated ALDI team members on Web Analytics best practices with focus on leveraging Adobe Analytics alongside the full suite of Adobe Marketing Cloud products (Adobe Campaign, Adobe Target, Adobe Experience Manager) as well as Google Analytics 4 & Looker Studio. Analyzed Marketing/Media Channel performance in terms of Revenue, Visit Quality, Customer Acquistion, Landing Page Journeys, Conversion Rate/ Add-To-Cart Behavior etc., sharing findings with ALDI business as well Media/SEO teams on Aldi account.
Led team focused on maximizing digital revenue on the Illinois Lottery website and App; increasing eCommerce sales of lottery games from $170 million to $285 million in last fiscal year. Oversaw the management of the website and app content utilizing Content Management System Adobe Experience Manager to make content updates and provide optimal experience for visitors to the Illinois Lottery website and App. Managed hundreds of A/B, Multi-Variant Testing Campaigns on Website & App via personalization tool Adobe Target to create optimal digital experiences, increasing purchase conversion rates, revenue-per-visitor and new customer registration metrics. Presented weekly eCommerce reporting summaries to Camelot Illinois Executive Team, Illinois Lottery elected officials and company-wide stakeholders. Managed Digital Analysts responsible for defining customer segmentation, testing data science models, and performing analysis of digital marketing activities (CRM/CRO). Provided input into Digital Product Roadmap to introduce enhancements that maximize performance, including testing features via Adobe Target to see if enhancements warrant development.
In my role, I am responsible for driving online performance for Rentokil North America's brand websites: jcherlich.com, westernexterminator.com, rentokil-steritech.com, ambius.com, etc. I also managed the Social Media Marketing strategies for Rentokil in North America, focusing on growing Engagement across a range of Social Media Networks, including Facebook, Pinterest, Twitter, LinkedIn, Google+, etc. I have gained strong experience in the below Online Marketing channels: -Search Engine Optimization (SEO) -Website Management -Blogging -Social Media Strategy and Management -Online Customer Review Generation & Reputation Management -Website Content Creation -Email Marketing -Local Directory Management I am proficient in the use of the below Online Marketing Tools and Programs: -Google Analytics -Google Adwords Keyword Tool -SEMRush -MailChimp -Moz Open Site Explorer -HootSuite -Tailwind -SalesForce -WordPress -Various Content Management Systems