London, England, United Kingdom
I’m a Marketing Manager with 10+ years’ experience across China and the UK, and I sit comfortably between strategy and execution. I lead marketing plans that support growth, but I’m also the person who makes sure the details get done: budgets, timelines, approvals, content, performance tracking, and stakeholder management — including direct alignment with senior leadership. I’ve delivered everything from product launches and media campaigns to trade marketing and exhibitions like IFE and Anuga, plus retail activations including Joybuy and Pandafresh. My style is practical and straightforward: clear priorities, clean briefs, fast follow-ups, and measurable outcomes. I’m happiest in roles where marketing is expected to be commercially useful, not just “nice-to-have”.
Lead end-to-end marketing strategy and delivery across brand, digital, events, and trade marketing, acting as the key marketing partner to the Managing Director / leadership team. Own marketing planning cadence (annual/quarterly plans), prioritising growth initiatives, product/innovation campaigns and always-on activity across channels. Manage cross-functional stakeholder alignment (sales, ops, product, agencies/suppliers), ensuring campaigns and commercial priorities are delivered on time and to brand standard. Oversee events and exhibitions (planning, supplier management, stand collateral, on-site execution, post-event reporting) and drive trade marketing programmes with retail/wholesale partners. Own department budget and performance governance: allocate spend, ensure cost-effectiveness, and report on outcomes through KPI dashboards and performance reviews. Lead and develop the marketing team’s day-to-day operations, improving workflows, briefing quality and delivery standards. Skills: Team Leadership · Stakeholder Management · Trade Marketing · Event Marketing · Budget Management · Project Management · Reporting & Analytics
Managed daily marketing operations and led digital execution for brand growth, including idea generation, content development, and campaign implementation. Delivered innovation / renovation campaigns across paid and organic channels, supporting brand building and commercial growth objectives. Managed marketing budget to ensure campaigns were cost-effective; monitored performance data, analysed results, and optimised activity based on insights. Hands-on execution to reduce external costs: video creation, social content production, and PR / corporate content writing. Planned and delivered performance marketing activity (e.g., Google Ads) and supported web-related projects to improve customer journey and campaign landing experiences. Skills: Google Ads · Content Marketing · Video & Social Content Production · Web Project Management · Data Analysis · Project Management · Copywriting
I supported inbound sales and community engagement for TONG, acting as the first contact for enquiries and proactively converting online interest into qualified leads. The role combined lead qualification, social listening, and community event delivery, working closely with the marketing team to strengthen resident engagement and on-site experience. Key contributions Managed inbound enquiries across multiple channels and ensured timely follow-up and lead qualification. Monitored brand and category conversations (hashtags, comments, questions) and engaged proactively to generate leads. Supported resident community management and helped organise on-site/live events to drive engagement. Tracked competitor and market conversations to refine messaging and outreach.
I managed digital media placement and delivery for imported vehicle clients, owning the day-to-day account relationship as well as campaign execution across multiple publishers and platforms. My role covered everything from briefing and scheduling through to quoting, delivery checks, and reporting—ensuring campaigns launched on time and performed to expectation. What I did Led media delivery for Jeep Wrangler & Grand Cherokee campaigns, aligning stakeholders on objectives, timelines, and asset requirements. Coordinated placements across TikTok/Douyin, automotive vertical sites, and major portal publishers. Managed project schedules, risks, and delivery quality; resolved issues quickly to protect launch dates. Produced and verified quotations and delivery schedules, supporting budget and scope alignment. Oversaw asset production and publisher trafficking requirements to ensure smooth go-lives and clean reporting. Highlight Supported the Valentine’s Day launch campaign, delivering placements that outperformed client expectations.
I managed end-to-end delivery for automotive digital media placements at Xcar, working closely with the sales/account team and internal delivery functions (design, editorial, engineering). My role sat at the intersection of commercial requirements and execution—ensuring campaigns were scoped correctly, built to spec, and launched on time. What I did Delivered media placement projects for brands including Ford, MG, Roewe, Polestar and Volkswagen. Owned the implementation plan: timelines, deliverables, dependencies, and quality control through to go-live. Coordinated designers, editors, and front-end/back-end teams to produce campaign assets, implement tracking/placements, and complete QA. Managed quoting/estimates and project lists, supported scope alignment and change control. Provided clear status reporting and post-launch summaries, focusing on delivery quality and performance outcomes. Outcome Consistently delivered campaigns on schedule and to brand/technical requirements, supporting strong lead capture and conversion performance based on client KPIs.
At Hogarth Worldwide, I supported global brand clients by managing the delivery of design and video production workstreams. I worked closely with Dyson and GroupM stakeholders, coordinating internal teams to produce launch and campaign assets that lead with brand consistency and production quality. What I did Led client communication and day-to-day account management for marketing production projects. Coordinated video and design teams to deliver assets on time and to spec, maintaining quality across approvals. Managed project scheduling, risk handling, and delivery tracking across multiple concurrent tasks. Owned project costing and quotations, supporting scope alignment and change control. Supported localisation needs including copy coordination and translation to ensure accuracy and message clarity. Highlight Dyson Supersonic launch & festival campaign production (2017–2018): delivered a complete set of marketing materials and communications assets, aligned across stakeholders and produced to deadline.