Washington, District of Columbia, United States
I’m a marketing leader with a passion for building brands and driving results through thoughtful, omni-channel strategy. With over seven years of experience across major wholesale partners like Macy’s, Dillard’s, Nordstrom, and Bloomingdale’s, I’ve led full-funnel campaigns that blend digital innovation with compelling retail storytelling. I thrive in cross-functional environments—bringing teams together, mentoring talent, and turning big ideas into impactful execution. Whether it’s launching new brand moments, optimizing media, or elevating the customer experience, I focus on creating marketing that not only performs, but resonates with audiences. Before transitioning into brand marketing, I spent nearly three years at Hearst Magazines as Assistant Bookings Editor, supporting Cosmopolitan, Seventeen, Redbook, Good Housekeeping, and Women’s Day. I supported casting for models and talent, and secured hair, makeup, and nail artists for over 30 editorial features, 25 fashion and 10 beauty stories, and 20 covers - building a strong foundation in storytelling, talent coordination, and creative production that continues to inform my work in marketing.
Lead Polo Men’s Wholesale marketing strategy across Macy’s, Dillard’s, Belk, DXL, and specialty retailers. Drive growth through cross-functional collaboration and full-funnel campaign execution—launching in-store activations, optimizing paid and performance media (META, YouTube, Connected TV, SEM, sponsored products, digital displays), and evolving retailer editorial strategies to elevate visibility and conversion. Direct Polo Men's footwear digital and in-store strategy and budget for 7+ retailers, aligning brand goals with retail and digital performance KPIs. Deliver above-benchmark results for Macy’s seasonal campaigns through new SEM and conversion-driving tactics. Launch digital co-op programs with Dillard's, Belk, and DXL. Integrate footwear into seasonal sportswear storytelling to drive cross-category engagement and elevate brand presence. Serve as Macy’s marketing lead for five Ralph Lauren brands, overseeing seasonal strategy, promotional planning, and cross-team leadership. Streamline organic digital placements across email, site, and push, while managing print and digital editorial integration. Lead execution of Macy’s Media Network campaigns and marquee initiatives, including the Polo Custom Shop at Herald Square, Ralph Lauren’s holiday catalog insert, and the digital launch strategy for the Polo Icons Shop—driving omni-channel traffic, brand awareness, and sell-through. Manage seasonal content strategy for Polo Men’s in partnership with interdepartmental teams, streamlining briefing processes and standardizing end usages to drive workflow efficiency. Collaborate with Digital and Retail Development teams to map seasonal content needs for 30+ wholesale retailers, ensuring creative consistency and alignment across omni-channel touchpoints and wholesale initiatives. Mentor Polo Men’s Marketing Associate to own creative briefing processes, streamlining workflows, and improving execution and campaign quality through collaborative teamwork.
Led the successful relaunch of Lauren Ralph Lauren Home’s brand identity through a multi-season, cross-channel campaign spanning Fall '23 through Spring '24. Spearheaded North America marketing strategy and cross-functional alignment across Wholesale, Digital, Creative Services, and Global Marketing, while presenting campaign strategy to Senior Leadership. Drove the successful launch of the Ralph Lauren Home's Bloomingdale's Fall '23 expanded digital destination, in partnership with Macy's Media Network, in celebration of the brand’s 40th Anniversary, delivering elevated storytelling across core and licensed home categories. Developed a content-rich digital experience aligned with brand heritage, leveraging strategic merchandising and narrative design to deepen consumer engagement. Partnered with CIX to accelerate customer growth for Ralph Lauren and Lauren Ralph Lauren Home in marketing campaigns across Bloomingdale's, Nordstrom, Neiman Marcus, Saks, Macy's, Dillard's, Belk, and more. Led acquisition of high-value luxury audiences, increased retention, and converted browsers via retargeting. Expanded audience lifecycles leveraging data-driven insights to optimize engagement and reverse negative trends. Outperformed benchmarks across digital media by driving above-average onsite and offsite CTRs through optimized targeting. Spearheaded omni-channel brand marketing for six Ralph Lauren brands at Bloomingdale’s and Nordstrom, driving digital growth and retail storytelling. Managed top Bloomingdale’s campaigns—including the 150th Anniversary, Paris Olympics, Polo 67 Fragrance, US Open, and the first World of Polo Ralph Lauren digital destination. Launched the Nordstrom Ralph Lauren brand page and paid media via Nordstrom Media Network. Activated global campaign content across digital media to unlock new opportunities. Oversaw and mentored the Home Associate, fostering industry expertise, cross-functional collaboration, and career growth.
Supported Ralph Lauren Home’s marketing strategy at Bloomingdale's, Neiman Marcus, Saks, Dillard's, and more by partnering across internal teams to drive integrated campaigns. Piloted new META, Pinterest, and Google tactics and content partnerships to reach luxury consumers and boost traffic. Unlocked clienteling and gifting opportunities through consumer-first initiatives. Strengthened Wholesale relationships to optimize seasonal co-op marketing programs. Drove digital innovation for Lauren Ralph Lauren Home at Macy's, Belk, Hudson's Bay, and El Palacio de Hierro by supporting seasonal bedding and bath product launches through targeted 1st-party onsite and offsite campaigns. Collaborated cross-functionally with internal partners to test new creative formats, including GIF content that introduced product categories. Led campaign briefing and project management to ensure timely execution, leveraging assets across digital PDPs and in-store storytelling. Established as the go-to marketing partner for Wholesale North America Ralph Lauren and Lauren Ralph Lauren Home with internal and external teams. Strengthened relationships with key accounts to uncover new omni-channel opportunities, drive growth for Lauren Ralph Lauren Home, and attract new luxury consumers to Ralph Lauren Home through strategic collaboration and targeted marketing initiatives. Led brand heat moments for Bloomingdale’s and El Palacio de Hierro as Ralph Lauren lead, activating global storytelling across email, site, and search. Partnered cross-functionally to drive traffic to Ralph Lauren digital destinations and elevate the omni-channel experience through cohesive seasonal narratives. Managed Ralph Lauren and Lauren Ralph Lauren Home’s Wholesale North America's marketing budget, including co-op allocations, ensuring timely invoice processing and strong vendor relationships. Streamline budget management through Ariba and Excel programs.
• Pitched, created, and executed weekly YouTube and Instagram proposals for promotional campaigns • Managed The Underwear Expert Influencer Program, including 250 influencers, in order to develop and coordinate social media content for Instagram, Facebook, YouTube, and paid advertising campaigns • Constructed email campaigns and direct mail marketing postcards with MailChimp, Photoshop, and Adobe Acrobat • Tracked social campaigns with WooCommerce, Google Analytics, Hubspot, and Google Sheets • Partnered with vendors to produce monthly e-commerce photo shoots, casted models and produced bi-monthly Facebook and Instagram livestreams, and organized weekly influencer Instagram takeovers
• Conceive and execute concepts for large fashion and beauty stories for Cosmopolitan, Redbook, Seventeen, Good Housekeeping, Women’s Day, and special projects for Hearst Magazines • Produced and assisted over 30 fashion/beauty/health/relationship features, 25 main well fashion stories, 20 covers, and 10 main well beauty stories across all 5 magazines
• Pitched and secured models, influencers, hairstylists, and makeup artists for features and large fashion and beauty stories • Managed the bookings for Seventeen PROM’17 issue: 1 cover, 3 fashion stories, 2 beauty stories, and 2 fashion features • Managed the bookings for Cosmopolitan January’17 issue: 1 cover, 1 fashion story, 1 beauty story, 1 fitness feature
• Assisted Bookings Director with daily schedules, expenses, administrative duties, and tracking talent requests • Developed and maintained relationships with over 25 model agencies and over 20 creative talent agencies in New York, Los Angeles, Miami, along with researching new artists to use for shoots through Models.com and Instagram
• Generate weekly column, "All About M.E.," that showcases individual pieces of clothing that should be added to every man's wardrobe • Research runway shows, collections, and upcoming as well as established brands to be used within articles