Sheffield, England, United Kingdom
As a highly imaginative and strategic Digital Native, I bring over 12 years of experience in driving exceptional results across the gaming and entertainment industries. As a Creative Lead, I partner with cross-functional teams to shape and execute innovative video game marketing campaigns—whether focused on user acquisition or brand elevation. Throughout my career, I’ve had the privilege of working with some of the biggest names in the industry, including Disney, Blizzard, Ubisoft, Supercell, Scopely, SYBO, Kabam, and Rovio. I’ve contributed to groundbreaking campaigns for iconic franchises like Warhammer 40K, Marvel, Clash of Clans, Diablo, World of Warcraft, Looney Tunes, Star Trek, Subway Surfers, Merge Mansions, The Walking Dead, Rainbow 6, Angry Birds, and many more. My genuine enthusiasm for creative storytelling, combined with a sharp eye for strategy, has allowed me to deliver impactful results that resonate with audiences and elevate beloved IPs. If you're looking for fresh, out-of-the-box thinking backed by years of industry experience, let's connect and create something that will get people talking!
- Lead the creative strategy for mobile game marketing, consistently generating a high volume of fresh ideas that have a proven track record of becoming top performers. I ensure the pitching process is engaging, fun, and a great experience for clients, turning concepts into something they can get excited about. - Collaborate closely with cross-functional teams to produce captivating creative assets—video ads, 2D animation, 2D videos, and CGI—that not only meet client objectives but also resonate with target audiences in a memorable way. - Leverage data insights to refine strategies, enhancing campaign performance and delivering results that drive both growth and player engagement. - Develop innovative creative approaches that tap into untapped audiences, crafting campaigns that attract new player demographics and keep them coming back for more. - Lead and mentor creative teams, fostering a culture of collaboration and constantly pushing the boundaries of creative excellence, ensuring the highest standards in every project
- Developed and delivered tailored strategies for various clients, providing compelling and creative approaches that resonated with target audiences. - Crafted impactful pitches and campaign strategies that successfully aligned with client objectives, leading to strong approvals and successful project outcomes. - Collaborated with diverse teams to ensure that strategies were executed flawlessly, adapting to client needs while maintaining a focus on creativity and results.
- Crafted and executed high-level creative strategies that aligned with business goals, driving brand awareness and user acquisition for major gaming IPs. - Led a team of 50+ designers, animators, and artists, shaping creative direction that resulted in a 95% approval rate on concepts and high-impact marketing assets. - Spearheaded the development of innovative campaigns, including CGI trailers, live-action shoots, and UA strategies, consistently delivering on time and within budget. - Utilized a data-driven approach to refine creative processes, securing recurring client contracts up to $50K/month by continuously elevating brand visibility. - Managed complex projects with budgets up to $450K, optimizing resources and ensuring seamless integration across creative and marketing efforts.
- Conceptualized and executed integrated creative strategies for top-tier international gaming brands, leveraging multiple delivery channels to drive brand awareness, engagement, and user acquisition. - Collaborated with cross-functional teams, including internal and client-side marketing departments, to ensure seamless execution and alignment of creative visions with campaign goals. - Managed and mentored teams of creatives and producers, ensuring that the creative “North Star” was consistently achieved, delivering projects on time and within budget. - Spearheaded art direction, concept development, and creative strategies, playing a critical role in shaping the visual and strategic direction for campaigns that resonated with target audiences. - Provided expert-level creative problem-solving and visual communication, crafting compelling narratives that elevated client brands and maximized ROI.
- Ideated and pitched original content to clients, presenting creative solutions that addressed both budget and timeline constraints, ensuring successful campaign execution. - Managed complex workflows across global production hubs, including locations in Singapore, Ukraine, and New Mexico, ensuring seamless collaboration and on-time delivery. - Scoped and oversaw budgets and timelines for monthly deliverables, maintaining efficient resource allocation and ensuring client satisfaction. - Facilitated the entire production process, negotiating with production teams and overseeing all stages from pre-production to post-production, with a focus on CGI excellence. - Managed over $1.2 million in project value within a year, demonstrating strong financial stewardship and project leadership in a fast-paced environment.
- Drove the creative strategy for innovative video campaigns, including social media strategy, live streaming, and video consultancy, contributing to award-winning projects. - Led the development and execution of strategic video campaigns for a diverse client portfolio, consistently delivering high-quality, compelling content that resonated with target audiences. - Orchestrated and motivated multidisciplinary teams, ensuring seamless collaboration and creative excellence in every phase of production. - Spearheaded notable campaigns, including managing the social media campaign for Pope Francis' historic visit to the UAE, creating an online fitness series with Made in Chelsea's Josh Patterson for Adidas, and playing a key role in the successful launch of the Rolls Royce Cullinan. - Consistently exceeded client expectations by blending creativity with strategic insights to create content that drove engagement and brand growth.
- Contributed to the development team within an independent branch of TwoFour, an award-winning TV production company, where I conceived and created innovative TV formats. - Researched, designed, and authored creative proposals, presenting new ideas and formats to channel commissioners, successfully pitching around 12 ideas per month. - Lead creative processes from initial concept to pitch, playing a key role in preparing commissions and contributing to the growth of the company’s portfolio. - Excelled in high-pressure pitch environments, turning creative concepts into viable, audience-ready formats that gained industry recognition.