WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
With over 20 years of experience in advertising and brand management across industries including FMCG, Oil & Gas, and Telecommunications, Sean has helped shape strong brand equity through integrated brand experiences spanning mainstream, digital, social, and direct marketing. His portfolio includes work with global and regional brands such as Nestle China, Wipro Unza Malaysia , ExxonMobil, Air Selangor, Heineken Malaysia, Samsung Malaysia, SingTel, Shell China, and Microsoft Windows. Sean brings a diverse body of work rooted in storytelling, enriched by both regional and local expertise. Born and raised in Malaysia, he firmly believes that the path to success is always under construction, and actively seeks growth through diverse opportunities — often outside of his comfort zone. This outlook has taken him across cultural landscapes in Malaysia, Singapore, and China, where he has thrived in dynamic, multicultural environments. His first experience in China began in 2014 in Beijing, arriving “fresh off the boat.” Over the years, he successfully adapted and localized, building valuable market experience. After more than five years abroad, Sean has returned to Kuala Lumpur, bringing with him the depth of an international perspective combined with a deep understanding of the Malaysian market. Specialties: Brand Management & Campaign Planning Digital Marketing (Social Platforms, Web, Mobile) Content Marketing Events & Sponsorship Activation New Business Development
Business Lead – Wipro Unza (Brands: Dashing, Enchanteur, ROMANO) Led the overall business strategy and marketing execution for three key brands — Dashing, Enchanteur, and ROMANO. Managed a team of four and oversaw the strategic implementation of new product launches and integrated brand campaigns, spanning BTL, ATL, digital, and social media platforms. Key Achievements & Campaigns: Dashing Deodorant – Tongkat Ali: Developed and executed a full through-the-line (BTL & ATL) campaign. Enchanteur – Buy Safe Perfume: Led creative direction and content development for digital and social platforms. ROMANO Maestro: Spearheaded a cohesive through-the-line campaign integrating BTL, ATL, and digital activation. Appies 2025 - Bronze and Silver Winner for Dashing Campaigns
Served as the functional lead for Apple Greater China, within the agency, overseeing a studio setup comprising a specialist artwork production team, a project management team, and a print production team. Partnered closely with the Apple Greater China Marketing Communications team to lead the localization and implementation of print, shopper, digital, and social materials across the Greater China region. Directed and managed an established team of 18, taking a hands-on approach to resource planning and execution of large-scale campaign launches in Shanghai. Collaborated with the global Channel team to enhance processes, optimize tools, and implement efficiency initiatives across the Shanghai operations.
As the Social Media Lead for Samsung Semiconductor, I spearheaded global social media strategy and content development while working closely with teams at Samsung HQ in South Korea. I led strategic campaigns and always-on initiatives across LinkedIn, Twitter, Instagram, and Facebook, ensuring brand consistency, performance excellence, and digital innovation for Samsung’s global audience. My role included cross-market collaboration, end-to-end campaign management, stakeholder alignment, and data-driven optimization to elevate Samsung Semiconductor’s global presence across all social touchpoints. I was retrenched due to unforeseen business changes following the global transition of the account to Razorfish New York after an 18-month retainer.
Independently managed social media campaigns and always-on content for Air Selangor and Heineken brands, including Edelweiss and Apple Fox. Key Achievement: Successfully led and won the pitch for Air Selangor, converting an initial 3-month contract into a 2-year retainer partnership.
Served as Agency & Brand Lead for Samsung Malaysia, reporting directly to the Managing Director. Managed and mentored a 20-member cross-functional team across ATL, social, digital platforms (CDM, dot.com, e-commerce), events, and new business development, driving seamless integration across channels. Provided strategic marketing and communications support for multiple business units — Mobile Phones, Electronics, Customer Service, Retail, and In-Store Marketing — ensuring consistent deployment of Samsung Global initiatives in the Malaysian market. Directed brand communications and campaigns end-to-end, including sponsorships, large-scale events, and retail activations, strengthening Samsung’s brand positioning and consumer engagement. Secured measurable business impact: -Increased campaign efficiency and speed-to-market through streamlined cross-department processes. -Drove higher consumer engagement across social and digital platforms, contributing to improved brand visibility. -Supported sales growth and strengthened Samsung’s leadership position in Malaysia’s smartphone and consumer electronics categories. -Provided hands-on leadership in recruitment, training, and talent development, building a high-performing team culture and nurturing future leaders.