Boston, Massachusetts, United States
Strategic Product and Marketing leader
Privitar is dedicated to helping organizations realize the promise of their most valuable asset - safe, usable data - to empower them to create better products, services and customer experiences.
With offices in Boston, Tampa, and London, Validity is a leading global provider of a data integrity and compliance offerings that thousands of organizations worldwide rely on to trust their data. With highly-valued products including DemandTools, DupeBlocker, PeopleImport, and BriteVerify, Validity is empowering organizations worldwide to make better data decisions that drive more leads, close more deals, and confidently plan for continued growth.
- Integrated the BriteVerify acquisition into Validity and put together a GTM plan with sales that drove $2.1 million in subscription product bookings. - Launched a bundled product offering with new pricing that drove an increased ASP of over 100% was responsible for a 287% growth in quarterly bookings. Bundled offering consistently gained traction, accounting for 40% of new subscription bookings in December vs 19% in September. - Defined strategic product roadmap and gained cross-functional alignment on new markets and functionality that would increase the product lines total addressable market.
Summary: Brought in as an individual contributor to help define new products and services as well as to refine the product and engineering process. Promoted to a manager role that involved managing a global team of 3 direct reports across the U.S. and India as well as a contract resources in Ukraine. • Responsible for all aspects of a platform rebuilding project including development, internal communications and product launch. • Lead build, buy, partner decision around new product line that culminated in a successfully negotiated partnership contract. This included evaluating potential targets, creating the business case for all 3 options, and working with corporate development to negotiate the contract. • Developed and launched a solution to improve virtualization monitoring and management product to close competitive gaps. • Collaborated with engineering and user experience teams to implement agile best practices including owning the backlog and working with the teams to improve on scrum methodologies.