Mississauga, Ontario, Canada
Sales is a people business. Always has been. The leaders who last are the ones who stay curious, stay humble, and never stop learning from what the market is telling them. That's the approach that has shaped my career. Every deal won, every deal lost, every tough conversation along the way has made me sharper. A genuine interest in what drives a customer's business, combined with a disciplined focus on execution, is what separates good sales leadership from great commercial outcomes. My background covers senior sales leadership in asset-based transportation and founding a residential services business from scratch. Both environments demanded the same things: tight pipeline management, accurate forecasting, and a relentless focus on delivering what you promised. Led regional and national sales initiatives across complex freight and time-certain delivery. Built a contract-based, recurring revenue business with full P&L ownership, from customer acquisition through pricing, margins, and capacity planning. Learned quickly that service reliability and execution consistency are what turn customers into long-term partners. Core strengths: revenue growth, pipeline and forecast discipline, contract-based and recurring revenue models, cross-functional leadership, and customer retention. Always open to connecting with people who are serious about building something worth building.
Founded and scaled a contract-based residential landscaping and property services business while concurrently holding senior sales leadership roles in supply chain and logistics. Retained full P&L ownership and strategic oversight through 2024; transitioned to hands-on leadership in 2025 to accelerate growth. • Built recurring-revenue services business to mid six figures in annual revenue through contract-based maintenance and project services • Developed and retained 100+ recurring contract customers with 100% retention, supported by several hundred project-based clients • Designed pricing models, contract structures, renewal strategies, and upsell programs to drive predictable revenue and margin control • Implemented CRM and job management systems to support pipeline visibility, demand forecasting, and service execution • Recruited and led operational teams, including hiring a full-time General Manager to oversee day-to-day field operations • Aligned customer demand with labor capacity, scheduling, and cost controls to ensure consistent service delivery and profitability • Returned to GM role in 2025, adding 35 new contract customers in a single season while maintaining service levels and margins
Player/Coach Dynamic and results-driven sales leader with a track record of transforming underperforming sales functions into high-achieving teams. At Mainfreight, I was recruited to revitalize our transport sales division across Canada, facing the challenge of minimal activity, dwindling client volume, and critical cash flow constraints. By crafting a strategic, data-backed business plan, I secured executive support and mobilized a high-impact turnaround. Key achievements include: Built and executed a targeted sales strategy, leveraging Google Maps, CRM insights, and LinkedIn for an aggressive outreach campaign, which generated 200+ prequalified leads in just one week. Closed our first contract within four months, adding $125K to the top line, and developed a $4M sales pipeline through new business acquisition. Surpassed my $500K initial target, adding 17 new clients, often converting customers from competitors. Propelled sustained revenue growth, leading to the hire of an additional sales representative and earning three consecutive Mainfreight Sales Awards. Instrumental in driving the branch to achieve a $240K net profit in 2021—the first in four years. I thrive on building robust sales pipelines, engaging new customers, and delivering growth outcomes that elevate branch performance.
Strategic sales manager with proven expertise in elevating brand presence and scaling operations in competitive and price-sensitive markets. At Hercules Freight, I was brought on board to strengthen our market position within the LTL and cross-border freight sector, navigating the added complexity of the COVID-19 pandemic. By designing a focused sales strategy and re-engineering our sales processes, I was able to rapidly drive growth and streamline our path to market. Key contributions include: Developed a robust sales plan to enhance Hercules Freight's brand recognition in a saturated market, targeting both LTL and cross-border freight services. Rebuilt and optimized the sales process to ensure a more accountable, data-driven approach, prequalifying prospects using diverse resources, including government databases, industry associations, and trade shows. Achieved a 500% increase in the sales funnel within 12 months, necessitating the hiring of five additional sales staff to meet growing demand. Designed and implemented a recruitment, onboarding, and training system to accelerate new hires' readiness, enabling them to engage in sales activities within two weeks of joining. Driven by a commitment to sustainable growth and process excellence, I am passionate about empowering teams to excel, building relationships, and creating scalable systems that deliver strong bottom-line results.
Within 3 months closed contracts with 5 new customers with annualized revenue exceeding $1M. Researching opportunities for new prospects with freight requirements that fit with Consolidated Fastfrate services discovered a high potential and untapped market for Drayage services within the Freight Forwarding Industry. Developing a sales strategy and plan to focus on this opportunity gained further Industry knowledge and insights, meeting with the Managing Director of the Canadian International Freight Forwarders Association (CIFFA) to confirm my understanding of the industries challenges and freight requirements. Executing my plan with focus on CIFFA members successfully closed and onboarded 5 new customers.
Guiding Local, Regional and International Trucking Companies move liquid, dry and break bulk cargo safely, efficiently and compliantly throughout Canada and the US. Identified $4.5 M in new business from major customers closing $1M + new revenue for Tank Truck Fleet Services (Maintenance, Repairs and Tank Cleaning). Targeting top 10 customers developed and implemented a formal Business Review Process to engage executive level decision makers in an overview of current business and future opportunities. Opportunities to improve current operations were documented, new business opportunities were identified and collaboration on a plan to move forward was agreed upon.