Dilbeek, Flemish Region, Belgium
A highly motivated and results-oriented digital leader with a proven track record of driving e-commerce growth and optimizing online customer journeys. Possessing a strong analytical mindset and a passion for data-driven decision-making, I excel at identifying key areas for improvement and implementing innovative solutions to enhance website performance and conversion rates. My extensive experience encompasses Product Owner tasks, digital content creation, SEO analysis, e-commerce management, and conversion rate optimization (CRO), underpinned by a solid foundation in journalism studies. Proven ability to lead and mentor teams, with experience managing individuals in e-commerce, webmastering, and affiliate marketing. Skilled in coaching and collaborating with cross-functional teams, including developers, business stakeholders, UX/UI designers, SEO experts, and growth marketers. Certified Professional Scrum Master (PSM I) by scrum.org and in the process of being certified Professional Scrum Product Owner (PSPO I) by scrum.org.
Digital marketing and optimisation of the B2B website (SEO, description of products, publishing new products,...). Creation of new pages for the website. Copywriting and optimisation of the B2C website (content creation + managing translation via a partner). Newsletters and emailings manager for the B2B (creation of the mailing in Mailchimp, management of the lists,...). Analysis of our websites: what to improve, UX, web content,...) Analysis of traffic on our website, conversions, customer journey,...
Part of a team of 2 persons to help building the travel department 1. Production of travel sales on Vente-exclusive.com * Before the sale: contact with brands and partners to plan and select the offer Contact with brands and partners to get all the needed information to create the sale (pictures, prices, stock of rooms, available dates, texts,....) Creation of the Trip and Price lists in excel Creation of the content (text + pictures) in EN, FR, NL Online merchandising * During the sale: checking the stock or possible closed dates Ask brands and partners to add some stock or new dates Strong realtionship with the Customer Service Department to answer question, problems,... of the clients Strong relationship with brands and partners to find the best solution for the final client * After the sale: Contact with partners and brands to communicate about the results Contact with partners in order to solve problems (clients who want to change the departure date, add a passenger, cancel the stay, change the destination, possible overbooking,...) Creation of vouchers for the final client Meetings with brands and partners to discuss future collaboration plan other sales, communicate about the results, how to improve,... Check the invoices Strong contact with Customer Service Department 2. Project Management Implementation of a new tool to create, publish and manage the travel sales Contact with different teams (IT Vente Privée in Paris, Sales Production Vente Privée in Paris, Orchestra, IT vente-exclusive,...) Central point of contact Tests on the new platform + advises, needs,...
Sale content creation in the Vente-Exclusive backoffice Daily contact with brands and partners to get good information to create the sale Description of the products/samples in FR, EN and NL Shooting planning Online merchandising Follow-up of the sale, stock,... Contacts with the logistics and finance departments (checking the invoices, ....) Post-purchase experience with direct contact with CS
Content creation and optimisation in a SEO strategy (Keywords analysis, Google Abalytics, Google trends, Semrush,...) Web content opitimisation Work on notoriety Weekly creation and management of blogs and news on the client website Meetings with client to study the evoluion of the SEO/SEA strategy Support clients in their digital evolution Support clients and creation of different documents (demande de primes, aides la création d'un e-commerce,...)