New York, New York, United States
Specialties: Account Management, Media Planning, Communications Planning, New Business, Commercial Development, Training
An influential and strategic leader within UM, MediaBrands and IPG networks, responsible for delivering meaningful growth, profitability and partnership from the network’s top global and B2B accounts by pioneering innovative and outcome-based solutions that drive value for clients, developing top talent, navigating complex relationships and forging collaborative win-win partnerships across integrated agency teams and competitive HoldCos, bringing innovation and thought leadership across sectors to grow enterprise value and navigate the global network. Account responsibilities include ExxonMobil, Accenture, Boeing, Upwork, RS Group, SABIC, Zurich Insurance, Lockheed Martin, Avanade, and Prestige Consumer Healthcare.
Joined the agency to lead ExxonMobil’s corporate reputation and CSR assignments and worked closely with partners EuroRSCG to roll out its first-ever global campaign. Went on to establish a U.S. hub for international accounts and lead the global review for the ExxonMobil consolidated media AOR assignment. Other notable work included the launch of OTC weight-loss aid Alli and successful rebranding of NYSE EuroNext and Oppenheimer Funds. Account responsibilities included ExxonMobil, Credit Suisse, AXA-Equitable, Oppenheimer Funds, NYSE EuroNext, BAE Systems, Air France, Hugo Boss, Geox Apparel, Puig Fragrances, and GSK Consumer Healthcare.
Worked as part of the US leadership team to establish Vizeum as a new connections planning agency, powered by Aegis. Was responsible for the creation and implementation of Vizeum’s business development strategy, remuneration models and commercialization guidelines that drove Vizeum’s profitability. Introduced the ‘Vizeum way’ of working to new and potential clients by creating and selling through a new communications planning process underpinned by motivational mapping and tailored ROI approaches. Successfully pitched and delivered over $1.5M in organic revenue in year one through AOR and project assignments. Account responsibilities included Schick-Wilkinson Sword, H&M, Circuit City, and Eurostar.
Joined the agency early in its formation to help establish its reputation in the US as the first stand-alone media agency model. Worked as part of the US leadership team to onboard Pfizer’s pharmaceutical brands and helped lead the $1B turnaround of prescription Zyrtec. Later went on to successfully pitch and win the consolidated Pfizer & Warner-Lambert OTC business, managing a portfolio of 12 brands that included the award winning launches of Listerine Pocket-Packs, Dentyne Ice, Schick Quattro and Schick Intuition. Other notable work included the merger of Bank One and JPMorgan Chase and the launch of XM Satellite Radio. Account responsibilities included Pfizer Pharmaceuticals, Warner-Lambert Consumer Healthcare brands, Adams Gums & Mints, Schick-Wilkinson Sword, Bank One Card Services and Retail Banking, Chase Retail Banking, and XM Satellite Radio.
Account responsibilities included L’Oreal Cosmetics, Chemical Bank, Chase Manhattan Bank, Unilever, Bayer, Ferrero Rocher, MSKCC.