Scott McGuire

Digital Marketing Consultant

Greenville, South Carolina, United States

About

It remains a struggle to live with the pressure to make a declaration about my impending career legacy. Unfortunately, I just don’t feel it yet. Then again, failure is in vogue with all the cool kids, right? Still, I certainly envy and congratulate those who have already fashioned their legacy with style and bravado. Always learning.

Experience

  • Digital Marketing Consultant at Confidential
    Nov 2021 - Present · 4 yrs 8 mos

  • VP of Marketing at Diversified Medical Healthcare
    Oct 2020 - Sep 2021 · 1 yr

    Guiding execution of medical marketing strategies with internal and external teams to create data driven closed loop insight for outside and inside sales. Highly focused on MarTech such as lead generation, lead quality, customer retention and customer growth leveraging online channels, PR, print media, business development and marketing automation. Full stack marketer for multiple medical business entities during turbulent changes and rapid expansion brought on by world wide pandemic.

  • IPS Packaging (Fountain Inn, South Carolina)
    • Manager, DataOps
      Mar 2019 - Oct 2020 · 1 yr 8 mos

    • Marketing & New Media Manager
      Jan 2008 - Mar 2019 · 11 yrs 3 mos

      Managing B2B marketing strategy and KPIs such as lead generation, lead quality, customer retention and customer growth through online channels, print media, business development and marketing automation.

  • Creative Director at Merge
    Jan 2007 - Jan 2008 · 1 yr 1 mo

  • Lead Web Developer at Human Kinetics
    Mar 2004 - Dec 2006 · 2 yrs 10 mos