Greater Cleveland
Great partner marketing isn't just about generating demand. It's about making it easier for partners to do business with you. That's the challenge I enjoy most. I like building programs that connect strategy with execution, whether that's launching a new GTM motion, developing partner enablement, improving communications, or helping sales and marketing teams work more effectively with partners. My focus is on creating repeatable, scalable programs that drive measurable business outcomes rather than one-off campaigns. Over the past few years at Hyland, I've had the opportunity to launch a net-new Ecosystem SDR motion, lead partner GTM strategy for CommunityLIVE, build recurring enablement programs, expand partner communications, and support adoption of partner funding initiatives. Across each of those efforts, the common thread has been bringing people together around shared goals and turning good ideas into programs that deliver results. I enjoy connecting with others who are passionate about partner marketing, ecosystem GTM, and building better ways to work across teams.
I build partner marketing programs that help channel partners and internal teams work together more effectively to drive pipeline, strengthen partner engagement, and improve go-to-market execution. My work spans ecosystem GTM strategy, demand generation, partner enablement, communications, ABM, BDF/MDF adoption, and event marketing. Recent initiatives include launching a net-new Ecosystem SDR motion (~$1.2M influenced pipeline), leading partner GTM strategy for CommunityLIVE (~$6.6M influenced pipeline), and building recurring partner enablement programs that help partners execute with confidence. I enjoy creating repeatable systems that make partner marketing easier to execute, whether through scalable campaign frameworks, cross-functional collaboration, or thoughtful use of AI and automation where it adds real value.
Led global demand generation and partner marketing programs focused on driving awareness, engagement, and pipeline across key segments through integrated campaigns spanning digital, webinars, industry media, partners, and events. Partnered with international distributors and domestic teams to localize execution, support product adoption, and strengthen field activation across regions. I also managed campaign performance and analytics, improving targeting and conversion, including a 10% YoY increase in web-to-lead. Additionally, led trade show and industry event strategy, including planning, budgeting, and partner engagement to extend field impact and support pipeline generation.
Supported global marketing and product launch initiatives across domestic sales teams and international distributor networks, ensuring consistent execution across regions and routes to market. Developed integrated campaigns across email, direct mail, digital, and content to support customer acquisition, retention, and new product promotion. These efforts contributed to a 27% year-over-year increase in marketing-generated leads. Managed global trade show strategy, including agency partnerships and cross-regional vendor coordination to support consistent execution and field marketing impact.
Progressed through multiple marketing and field leadership roles spanning communications, sales enablement, field marketing, and regional operations. Led regional marketing initiatives including agent communications, events, and promotional programs while supporting brand consistency and sales engagement efforts. Partnered cross-functionally with field sales leadership, agents, and corporate teams to coordinate execution and support regional growth initiatives.