Lake Oswego, Oregon, United States
Accomplished Global Retail and Digital Executive. Over two decades of experience driving top and bottom-line growth and operational excellence at Fortune 100 scale. Expert in building high-performing teams focused on delivering premium customer experiences and profitable business expansion.
Leveraging 20 years of experience in retail e-commerce leadership roles to transform and scale online brands. • E-Commerce Strategy : We turn brand goals into actionable e-commerce strategies and roadmaps. • Customer Experience : We analyze across end-to-end consumer journeys to optimize engagement at every touchpoint. From attract & engage, through convert, serve, retain & re-engage. • Operational Excellence : We obsess operational process, KPIs and pain points, to deliver cross-functional operating models proven to better engage teams. Our work, enables your team to deliver their best work. • P&L Optimization : We scrutinize a business P&Ls 'bottom-to-top' to maximize EBITDA returns. Work that's so effective, one Fortune 500 retail leader described as “Mining for diamonds”.
As CEO and Advisor to the Founder, I led company-wide efforts to position the AllPeople brand and new business model for initial funding and traction. My focused areas of impact were to: - Drive clarity of vision, mission and values - Build a world-class team and operating model - Architect short and long term financial models - Attract like-minded, non-profit partners & impact-focused investors In service of delivering a new kind of marketplace - a business of and owned by the people, grounded in a mission to accelerate conscious consumerism.
As a lead change agent within Nike's Consumer Direct Offense, I served as Retail expert and internal advisor in re-aligning Nikes 24-month go-to-market process (aka "CODE") to be more vertically-oriented. • Operational Design - Influenced adjustments to key process gates, milestones and deliverables to deliver maximum value for owned and partner retail and digital businesses. • Change Management - Served as one of the few company CODE experts, responsible for training GTM-oriented teams throughout the organization. • Marketplace Integration - Drove global retail and wholesale alignment on seasonal brand, merchandising and marketing strategies. • Global Demand Planning - Championed company-wide efforts to align disparate global and geo demand signals, providing executive leadership advance insight into future revenue gaps and options for remediation.
Led and developed the business operations team, strategy, and capabilities to scale North America online revenues from $1B to $6B+ in six years. • Multi-Channel Retail Excellence - Refined consumer journeys and customer acquisition models to unlock a new era of omni-channel growth across the full suite of digital and retail properties; Nike.com, Nike App, SNKRS, NikeRunClub (NRC) and NikeTrainingClub (NTC). • Team Development : Re-structured and grew the cross-disciplined operations teams from 12 to 70+, introducing a mix of talent models; full-time internal, agency and BPO (business process outsourcing). • Process Expertise : Re-architected cross-functional process using an empathy-led design and discovery model, delivering 25% improvement in engagement scores and more consistent, reliable business results and quality. • $300M P&L Accountability - Full marketplace business owner for Nike's US Gift Card and stored value business. Including owned digital, stores and wholesale/partner retail.
As the business General Manager (GM) and $50M+ P&L owner, drove strategic planning and execution of marketplace expansion, delivering record ecommerce business growth across 14 CEE markets. • Marketplace Development - Opened new e-commerce business and ongoing operations in Russia, Turkey, Israel, Saudi Arabia, United Arab Emirates, Romania and Bulgaria. • E-Commerce Coaching - Onboarded and advised brand, marketing and merchandising teams in country offices (Moscow, Istanbul, Dubai, Abu Dhabi) to integrate digital and e-commerce strategies into their local market operating models. • Drove Record Retail Growth - Launched new markets, and improved execution in existing operations (Greece, Poland, Czech Republic), resulting in triple-digital retail revenue growth for the geography.
Led the “insourcing” of all web production roles and process from agency, to in-house. Directed all facets of digital production; catalog, creative & content, product assets, QA and publishing. Drove consumer experience testing & optimization across Nau.com and in-store omni-channel kiosks. Owned and led digital capability road-mapping and prioritization processes. Drove a year-long Nau.com re-platforming and re-design effort. Full CX redesign, re-implementation of the ATG commerce suite, content management, call center, fulfillment systems and in-store kiosks.