Nashville, Tennessee, United States
Born and raised in Nashville, Scott began his career at a local advertising agency where he developed paid digital strategies for clients across a wide range of industries. A few years later, he joined Clariture Health as the Director of Ad Products and turned his focus to patient acquisition for hospital systems and urgent care centers. In this role, he managed multi-million dollar budgets on Facebook and Google and learned to navigate the complicated and sometimes muddy waters of the healthcare industry. In 2015, Scott founded Greer Interactive, LLC and quickly expanded his capabilities while gaining more experience with large scale ad campaigns. Through this new venture, he eventually found a home at Workit Health where he oversees paid digital acquisition as the Director of Demand Generation. Over the past several years, Scott has helped the company become an industry leader in telemedicine addiction care for opioid use disorder and other behavioral health conditions.
➤ Optimized media spend across markets based on clinic capacity, CAC goals and operational constraints. ➤ Owned all paid acquisition channels and contributed to YoY revenue growth with a focus on lead generation. ➤ Built Google Ads from the ground up, implementing a full-funnel strategy across search, video and app. ➤ Partnered with product and data teams to maintain clean attribution across each member touchpoint. ➤ Oversaw Funnel.io implementation to centralize marketing data and improve downstream reporting in Looker. ➤ Navigated healthcare regulatory constraints with strict limitations on retargeting and first-party data usage.
➤ Founded boutique marketing agency focused on paid acquisition across a wide range of industries. ➤ Audited ad accounts and partnered with clients to improve performance, measurement and long-term growth. ➤ Developed a framework to secure long-term partnerships through pilot campaigns on search and social. ➤ Client experience includes AMSURG, GoNoodle, Gruhn Guitars, KIPP Nashville, Skyway Studios and others.
➤ Managed six-figure monthly spend and directly assisted in driving millions in direct revenue from paid digital. ➤ Assumed lead role in revamping paid search and scaling paid social with new tactics across the funnel. ➤ Scaled e-commerce revenue by optimizing campaigns to maximize sales and return on ad spend (ROAS).
➤ Led digital planning and campaign management across multiple healthcare service lines and facilities. ➤ Implemented conversion pixels, call tracking and referral data pipelines to calculate channel-level ROI. ➤ Worked closely with dev and UX to build out Facebook and Google integrations into SaaS ad tech platform. ➤ Converted multiple prospects into full-time clients through pilot service line campaigns on search and social.
➤ Developed an early Facebook Advertising playbook (2011) with a strong focus on the QSR industry. ➤ Served unique role in account management, media planning, financial analysis and creative oversight. ➤ Client experience includes BlueCross BlueShield of TN, Dollar General, Kirkland’s, Visit Pensacola and others.