Scott Pugh

Head of APAC @ Sierra | Father | Ultra Runner

Singapore

About

I help US software companies expand to APAC. Building winning teams and culture along with a community of customers that advocate. At Sierra we help companies build better, more human customer experiences with AI. We are defining the category for AI customer experience and having a lot of fun doing it.. If you are smart, kind and intensely passionate about the space, come join the family., Proud father to 3 amazing kids, Ultra Runner that competes in some of the world’s toughest challenges and member of T8 athlete team. I also share the stories of some incredible athletes on Endurance Asia..

Experience

  • Head of APAC at Sierra
    Mar 2026 - Present · 5 mos

    I have the privilege of driving Sierra's APAC expansion, helping the regions' most innovative companies build better, more human customer experiences with AI. We are hiring across our Agent Development and Go-To-Market teams. If you want to surround yourself with some of the most smart, kind and intense humans and build something truly special, reach out..

  • Athlete Team at T8
    Mar 2026 - Present · 5 mos

    T8 creates high performance ultra running apparel, designed and tested by ultra runners for ultra runners. Not only do we do the best shorts in the business, I love what we stand for in the community and giving back to the sport. Proud to be a member of the athlete team.

  • Co-Founder / Podcast Co-host at Endurance Asia
    Apr 2019 - Present · 7 yrs 4 mos

    Endurance Asia is a passion project. A podcast, blog and community sharing stories of ordinary people achieving extraordinary feats. Follow the company page for fortnightly doses of inspiration from the endurance sports world of trail running, mountaineering, adventure racing and much more.

  • VP Sales & GM APAC at Figma
    Oct 2022 - Mar 2026 · 3 yrs 6 mos

    I joined Figma as the first employee in APAC, building to a team of 60+ and launching offices in Singapore, Australia and India whilst 3X ARR and being the fastest growing region globally. I got to work with some of the most innovative and complex companies in the world from Grab and DBS in Singapore, Atlassian and CBA in Australia to Flipkart and TCS in India.

  • Mixpanel ()
    • Regional Vice President & GM APAC
      Sep 2021 - Oct 2022 · 1 yr 2 mos

      As we scale the Mixpanel business across APAC, I'm excited to expand my scope of support to our physical office expansion across the region and wider business across pre sales, post sales, partnerships, support, operations, marketing / PR and recruitment. We're hiring across most functions so get in touch if you want to be part of a hyper growth story in APAC.

    • APAC Director
      Apr 2019 - Sep 2021 · 2 yrs 6 mos

      Mixpanel is a product analytics platform that drives companies growth through a deep understanding of how their users convert, engage, and retain and to analyse that data to build better products and campaigns. We are growing rapidly across APAC from our regional HQ in Singapore and hiring AE/RMs, sales engineers, solutions architects and CSMs. If you have a passion for big data, a strong technical background and want to join a company with an amazing culture in a state of hyper growth then get in touch.