Watford, England, United Kingdom
Co-founded HXTN Supply, building it into a globally recognized brand at the intersection of tech, streetwear, and sportswear. As Commercial Director, I lead brand direction, sales, marketing, advertising, buying, and social strategy. Flagship international stockists include: ASOS, Zalando, Foot Asylum, Karmaloop, Namshi, Citadium, Topshop, Landmark Group, Modivo, La Boutique Officielle, and Dr Jays. Key achievements: - Featured in the profile image (and 70+ videos) of the world’s most-followed TikTok star, Khaby Lame. - Collaborated with leading model agency PREMIER for their London Fashion Week campaign. - Partnered with VOGUE on a Japan-based content feature. - Generated over 30M unique social media views.
UK-based brand agency specializing in fashion, accessories, and consumer tech. We provide expertise in domestic and international wholesale, sales strategy, product consultation, manufacturing, and brand positioning. With an extensive global network, we help brands establish a strong market presence and achieve both short- and long-term success. To explore how we can support your brand’s growth, contact us at [email protected].
Co-founded SPIRAL, leading the brand’s global growth in contemporary, functional backpacks and accessories. As Commercial Director, I lead brand direction, sales, marketing, advertising, buying, and social strategy. Flagship international stockists include: Selfridges, Zalando, John Lewis, Intersport, ASOS, Snipes, Magasin Du Nord, Answear, NEXT, Namshi, Amazon, I Heart Raves, Alex and Alexa, Modivo, ZOOT, NEYE, DV8, OTTO, Landmark Group, TJX, Dolls Kill, About YOU, Foot Shop, Kings & Queens, Firebox, and Peek & Cloppenburg. Key achievements: 1M+ units sold worldwide. Worn by celebrities including Cara Delevingne, Adele, and Karlie Kloss. Featured in VOGUE, The New York Times, and Buzzfeed.
Top Draw is a UK-based sales and PR agency specializing in innovative fashion and accessory collections. Focused on brands that blend fashion, music, and technology, my role involved introducing both emerging and established brands to UK retail, ensuring strong and organic market growth. Some of the exciting brands I worked with and launched in the UK include: URBANEARS – www.urbanears.com MARSHALL HEADPHONES – www.marshallheadphones.com MOPHIE – www.mophie.com UNIT PORTABLES – www.unitportables.com THIN KING – www.thinking.fi MARSHALL AMPS – www.marshallamps.com MOHZY LOOP USB CABLES – www.mohzy.com MUTEWATCH – www.mutewatch.com COLOUD HEADPHONES – www.coloud.com EGO USB HYBRID CASES – www.egoncompany.com O'CLOCK – www.fullspotmarket.co.uk