Dallas-Fort Worth Metroplex
Experience includes leadership and management in both restaurant and retail marketing with a focus on brand marketing, media strategy/planning, project management, vendor negotiations, co-op management, and franchisee communication. Through integrated on-line/off-line marketing plans and measurable transactions have increased store traffic/sales as high as 46%. Proven track record of creating client and vendor relationships, managing teams to complete timely plans, providing fiscal responsibility, while reaching positive marketing/sales objectives.
Leads brand, menu, and digital marketing strategy for Boston’s Pizza, overseeing national campaigns, loyalty, creative, and marketing initiatives. Partners with operations, culinary, and executive leadership to drive traffic, grow sales, and evolve the guest experience across dine-in, takeout, and delivery channels. Key Responsibilities & Impact: •Owns the end-to-end go-to-market strategy for product launches, promotions, and seasonal campaigns—ensuring alignment across brand, digital, and store execution. •Oversees CRM and performance marketing to drive personalized guest engagement, loyalty growth, and incremental revenue. •Collaborates with culinary and operations teams to launch new food and beverage platforms, integrating menu innovation with brand storytelling and in-store point of sale collateral, and campaign assets. •Directs brand refreshes and creative evolution across visual identity, tone of voice, and customer journey mapping—maintaining consistency across digital and physical touchpoints. •Manages agency relationships and internal teams across media buying, creative, and analytics to ensure delivery on business KPIs.
Advised foodservice, hospitality, and retail brands on integrated marketing strategy and execution, aligning insights, creative direction, and operations to drive measurable growth across digital, in-store, and partner channels. Key Contributions: •Developed full-funnel plans tied to business goals, including positioning, seasonal campaigns, and menu strategy. •Led video shoots, audience workshops, built go-to-market playbooks, and planned promotional social outreach product launches. •Delivered increased engagement and sales through targeted creative, segmentation, and channel optimization. •Supported reporting and data practices while collaborating with internal teams and agency partners on content and activations.
Led brand strategy, national campaigns, and marketing initiatives. Oversaw brand positioning, menu innovation, and advertising initiatives that drove sales growth and operational efficiency across U.S. Key Highlights: •Saved over $1.8M in advertising costs by renegotiating vendor contracts across creative, media, and production. •Directed brand positioning and strategy through market research. •Managed 10+ successful national campaigns, including new product rollouts and LTOs, with end-to-end oversight on creative and promotional planning. •Set menu layout and calorie labeling standards, optimizing design and photography to improve sales mix and margins. •Reduced menu costs by 19% by revamping Kids, Catering, and Takeout/Delivery programs. Reduced marketing material requests by 80% through the launch of an on-demand, self-serve marketing portal. •Launched new food, beverage, and catering menus that increased key category sales by 7%, driven by layout and product positioning improvements.
Spearheaded marketing and culinary strategy, LTO and promotions development, annual planning, media strategy, branding research and positioning, website redesign, product and promotional testing, photography, TV and radio production, POP and sweepstakes development, social/digital and email strategy, and server incentive programs for Texas Land & Cattle Steak House (TXLC) & Lone Star Steakhouse (LSS)