North Salt Lake, Utah, United States
Growth-oriented, P&L minded marketing executive with extensive global B2B enterprise and SaaS technology expertise. Success working with Fortune 500, private equity-owned, and venture-backed companies across multiple industries and technology categories. Executive leadership position on both the client and the agency side creating category-leading brands, while maneuvering through significant growth phases, IPOs, and strategic acquisitions. Recognized for cultivating, building, and managing high-performance teams, including internal agency services teams as well as third-party agency relationships Passion to solve complex scenarios by simplifying them to solutions that are meaningful, understandable, and impactful to the business Functional expertise includes brand development, growth marketing, product marketing, go-to-market, and channel ecosystem development. Extensive experience working with some of the world’s greatest companies in B2B, B2C, B2G, B2E offering expertise across a variety of industries including: Technology - Adobe - Akamai - Blue Yonder | JDA | Manugistics - BMC Software - CommerceHub | ChannelAdvisor | Rithum - ClearOne - Cloudflare - Conga | Formstack - Dell - DigiCert | Symantec - e2open - EMC | Iomega - Intel - LanDesk - McAfee - Microsoft - NearMap - Red Hat - Rimini Street - SpaceIQ - Steelbrick | Salesforce - Software AG | Web Methods - Unisys - Verizon Digital Media | AOL - Verizon Enterprise - Weave Telecommunications - Avaya - Lumen | CenturyLink - LightStream - Masergy - Motorola | Good Technology - NICE InContact - Verizon Wireless Industrials | Manufacturing - ABB - Johnson Controls - Sonoco Products Company - TE Connectivity Automotive - General Motors Brands Financial Services - MasterCard B2B - TAB Bank Healthcare | Biotechnology - Abbott Pharmaceuticals - Biomerieux | BioFire - Regence Blue Cross Blue Shield - Stryker Medical Devices - TruHearing - United Health Group | Ingenix - Recursion Education Technology - Instructure | Canvas - Campus Pipeline | SCT | Ellucian - Pearson Publishing - SunGard HE Human Resources - Taleo | Oracle - Lummese - Instructure | Bridge Aerospace and Defense - BAE Systems - Northrop Grumman - SAIC Consumer Good & Services - American Airlines - Expedia | Egencia - LifeLock - Newell Rubbermaid | Dymo - Purina - Vivint Professional Services - Verizon Ventures - Accenture - KPMG - CoStar | LoopNet Non-Profit Organizations - CFA Institute - American Diabetes Association - LiveOn.org
Private Equity-Backed Global E-commerce SaaS Technology Leader Responsible for brand leadership and driving growth for global e-commerce leader Brand Marketing: Renamed, rebranded and repositioned merged global e-commerce leaders (CommerceHub and ChannelAdvisor) as one combined company—crafting the company’s positioning, messaging, brand strategy, brand identity and standards as Rithum™ Corporate Marketing: Executed full-funnel brand across integrated brand awareness and performance marketing and media campaigns, PR, collateral, videos, events, product UI/UX and all digital marketing programs, such as ABM, demand generation and social media Growth Marketing: Established strategic playbooks and executed performance marketing campaigns to support the Sales team drive new market opportunities and achieve organic growth and new logo targets Digital Marketing: Led the copy, design and development of a new corporate website -200+ pages, 250+ content assets, all translated for five global regions concurrent with the overall rebranding effort Marketing Leadership: Provided leadership support across brand marketing, corporate marketing, performance marketing, product marketing and digital marketing Executive Leadership: Directed a cross-functional rebrand leadership team comprised of all company disciplines and key members of the executive leadership team, including Sales, Services, Customer Success, Global Support, Finance, HR and IT Agency Leadership: Conducted multiple agency reviews (Brand, ABM, Media, Research) and secured partnerships to support the needs of the business and a lean marketing team Results: Led rebrand from initiation to completion in just over 6 months. Launched Rithum™ via hybrid live and digital event to employees globally on December 12, 2023, and will be soon introducing Rithum™ to the industry at NRF on January 14, 2024.
Publicly Traded Supply Chain SaaS Technology Leader (NYSE: ETWO) Responsible for brand leadership and driving growth for global supply chain technology leader Brand Marketing: Repositioned e2open for its next stage of growth post multiple acquisitions through a single world-class brand situating the company as market leader in supply chain technology Crafted the company’s new identity standards, positioning, messaging and external brand strategy (including ESG stance), as well as internally as an employer brand (promoting DE&I and other initiatives) Product Marketing: Guided a SKU restructuring simplifying 100+ SKUs down to ~60 SKUs while developing new corporate and solution suite messaging designated to five buying audience segments (Channel, Planning, Global Trade, Logistics and Supply) Corporate Marketing: Headed integrated full-funnel brand-to-demand strategy and execution supporting the new strategy including planning, brand and demand generation campaign and content development, partner and channel marketing, event marketing, sales enablement, social media activation, and digital transformation Internal Marketing: Activated the 3,800 employees of the company as ambassadors and nurtured a Moving as One™ company culture C-Suite Marketing: Elevated the brand amongst C-suite and extended buying groups through integrated brand, industry, solution, product, and field-led campaigns and content, including high-exposure content sponsorships with CNBC Analyst Relations: Led analyst marketing, working with Gartner, IDC, Forrester, Nucleus, etc. establishing MQ leadership in five areas of supply chain management and extended endorsements through high-yield demand generation programs, increasing the company’s marketable universe and the sales-qualified leads contributing to new logo and organic growth Results: Efforts led to industry recognition as supply chain leader and award-winning marketing performance as well as current position at Rithum
Independent B2B Brand and Digital Performance Marketing Agency Responsible for the vision, culture, values, growth, financial performance, and operational excellence In six years grew boot-strapped independent start-up into a leading industry-recognized mid-tier B2B digital marketing agency Established 200% revenue growth year-over-year against an approximate 30% margin month-over-month through new client and organic growth. Core strategies for growth included: - Positioning company as a B2B Technology-focused agency - Expanding digital and performance marketing offering - Up-Leveling talent and clients - Nurturing a culture of positivity, accountability, inclusion and growth Notable clients include Adobe, American Diabetes, Avaya, Blue Yonder, Dell, Intel, Microsoft, TE Connectivity, Verizon among others Professional Highlight: - Leading the renaming, repositioning and rebranding of JDA Software as Blue Yonder in partnership with the company’s CMO - A new world-class brand, refined strategy and integrated marketing execution contributed to nearly $1B in ARR and ultimately acquisition of the company by Panasonic for $7.1 Billion - Outcome motivated and led to taking role as SVP Chief Brand Officer at e2open
World-Leading Brand and Digital Marketing Agency Network (NYSE: IPG) Responsible for the management and growth of the Salt Lake City office through the combination of McCann B2B and MRM//McCann capabilities. Responsible for acquiring and managing world-class B2B brands including Microsoft, Verizon, Dell, MasterCard, BAE Systems, SAIC, among others. Led agency teams and clients through three ownership transitions over company's history—US Web/CKS, marchFIRST, Boede + Partners, ultimately to McCann Agency’s B2B industry recognition ultimately led to the company’s sale to McCann growing from ~100 to almost 400 employees locally and by extension the management of the West Coast P&L (Salt Lake City, San Francisco, Seattle) During tenure led Microsoft partner and channel globally across all business groups and segment teams growing the account from a $500K project into a $16.5M business—leading to the employment of 200+ professionals Additionally, in three years expanded agency’s influence across all of Verizon business units (B2B) growing the single account generating $26.5M in B2B revenues Professional success led to led to a spin-off Contravent (an independent digital and performance marketing agency) with other McCann leaders