Salt Lake City Metropolitan Area
Sales, revenue, and marketing executive with 28 years of experience in hospitality, tourism, and destination marketing, specializing in revenue growth, sales leadership, and team development across resorts, hotels, and multi-property portfolios. Proven track record of exceeding revenue targets, increasing market share, and driving occupancy and ADR growth through strategic planning, demand generation, and execution-focused leadership. Core expertise includes sales leadership, revenue management, destination marketing, tourism development, and business development, with deep experience in luxury, resort, urban, airport, and convention markets. Recognized for building and leading high-performing sales teams, including recruiting, training, coaching, and mentoring directors of sales and marketing. Strong focus on accountability, performance management, and consistent goal achievement. Experienced in market segmentation, forecasting, budgeting, contract negotiation, and distribution strategy, with advanced capabilities in Excel-based reporting, business intelligence tools, and data-driven decision-making. Background includes collaboration with CVBs, chambers of commerce, regional tourism organizations, and economic development groups to increase visitation, strengthen local business ecosystems, and enhance destination visibility. Skilled in digital marketing, social media strategy, e-commerce, and campaign development, with working knowledge of AI tools for content creation, marketing automation, and operational efficiency. Key competencies: > Sales Leadership & Team Development > Revenue Growth & Market Share Expansion > Tourism & Destination Marketing > Community & Economic Development > Strategic Planning & Execution > Forecasting, Budgeting & Financial Performance > Stakeholder Engagement & Relationship Management > Business Development & Key Account Management > Digital Marketing & Demand Generation Seeking leadership opportunities in hospitality and destination strategy where revenue growth, team performance, and market expansion are primary drivers of success.
Eddie Bauer Adventure Club