Cristiano Scibetta

CEO at Amigo Spiel + Freizeit GmbH

Frankfurt Rhine-Main Metropolitan Area

About

Experienced in Games and Toys Industry. Professional history with multiple roles and responsibilties. "Can do" and "Hands on" attitude. Brand-, Category- and Marketing Management as well as Sales and customer acquisition with all major local and regional distributors and direct Customer Management with Local Key Accounts in different Sales Channels. General Management / Change Management of startups and experienced in corporate liquidations.

Experience

  • AMIGO Spiel + Freizeit GmbH (Full-time · 17 yrs 6 mos)
    • CEO
      Nov 2025 - Present · 8 mos

    • Commercial Director
      Jan 2009 - Nov 2025 · 16 yrs 11 mos

  • GM / Liquidator at REMO Autokosmetik-Produkte GmbH
    Dec 2019 - Oct 2021 · 1 yr 11 mos

  • Regional Manager Northern Europe at Imagination Entertainment / Imagination Games
    Jan 2007 - Dec 2008 · 2 yrs

    Responsible for Sales and Distribution. Find and exploit cooperations with Distribution- and Mediapartners in Germany, Austria, The Netherlands, Switzerland, Scandinavia, Eastern Europe and Russia.

  • Hasbro Deutschland GmbH (11 yrs 7 mos)
    • Marketing Manager NCR Wizards of the Coast, Category Manager Innovation, Brand Manager WotC
      Feb 2002 - Jan 2007 · 5 yrs

      As Marketing Manager responsible for WotC Business in Germany and Austria. Incl. Team of 4 (1 direct, 3 indirect). Category Manager Innovation: Responsible for Strategic Marketing in the Category Innovation with multimillion dollar sales category launch / introduction in Germanic Region (i.e. DVD Games, Strategic Boardgames MB/Parker and all other innovative Products).

    • Internet Site Manager
      Jun 2000 - Jan 2002 · 1 yr 8 mos

      Responsible for creation and implementation of new local and regional Brand- & Websites incl. Content Managment Sytems, Server-Setups and leading web-agencies. Roll out project to whole northern european region (10 countries) !

    • Marketing Assistant / Project Manager
      Jul 1995 - May 2000 · 4 yrs 11 mos

      Support of the Brand and Marketing Managment incl. office managment. + Marketing Projects i.e. Database Implementation, etc.

  • Telesales Agent at TelAG Communication GmbH
    Mar 1994 - Jun 1995 · 1 yr 4 mos

    A Telecommunication Agency offering different services i.e. Telesales, Emergencycalls service, Telemarketing, etc. Responsible for all a.m. services as telesales agent. Focus on Telesales and Telemarkting.