Berlin Metropolitan Area
With a solid background in strategic controlling, financial analysis, and e-commerce development & optimization, I bring a data-driven approach to drive business growth. My expertise spans developing and implementing comprehensive financial systems, streamlining processes, and enhancing operational efficiency. Passionate about leveraging technology, I specialize in integrating advanced financial systems and optimizing financial operations to deliver impactful solutions. Data-driven decisions are the superpower behind achieving business goals with precision and insight! Controlling | Finance | E-Commerce | FP&A | KPI Management | Financial Analysis | Budget Planning | Process Optimization | Teamlead Finance | Strategic Planning | Cashflow Management | Teamlead Controlling | Accounting | Head of Finance
● Responsibility for controlling and financial management of the SEAT/CUPRA division ● Preparation and analysis of monthly, quarterly, and annual forecasts ● Budget planning, monitoring, and execution of variance analyses, including the development and control of the budget and business plan ● Ongoing controlling of the division, including detailed financial statement analysis and preparation of monthly reports, including commentary and development, tracking, and reporting of financial KPIs ● Advisory to management on financial decisions, strategic projects, and preparation of ad-hoc analyses and presentations for the executive board ● Commercial and tax-related interface with the group, and liaison with external accounting ● Preparation of year-end financial statements according to HGB, with adjustments for consolidation under IFRS ● Preparation for shareholder meetings and involvement in corporate governance discussions ● Identification and implementation of process optimizations and efficiency improvements, with active involvement in the development of controlling tools and participation in project activities
● Preparing for exit
● Brand Development: Spearheaded the launch and growth of VINURO, a premium D2C brand targeting discerning high-end consumers ● Controlling: Designed and implemented a robust controlling framework for budgeting, in-depth cash flow analysis, custom KPI reports, regular financial oversight, and variance analysis using Excel, JTL Controlling Add-On, and other advanced software tools ● Accounting: Directed preparatory accounting processes and collaborated closely with the tax advisor to ensure compliance with HGB tax and financial regulations ● Logistics: Seamlessly integrated logistics for both FBA (Fulfilled by Amazon) standard products and FBM (Fulfilled by Merchant) personalized, laser-engraved products ● E-Commerce: Conceptualized, launched, and continuously optimized a high-performing online store on the Shopify platform ●Teamlead: Managed a team of 2-3 freelance service employees and one accounting employee, while coordinating marketing agencies and external logistics providers to streamline business operations ● ERP Systems: Deployed a cutting-edge e-commerce ERP system (JTL WaWi) for centralized and efficient management of customers, deliveries, and sales channels, including setting up interfaces with marketplaces, service providers, and accounting ● CRM and Marketing: Implemented powerful CRM systems (Re:amaze) and led the creation, management, and optimization of advertising campaigns across multiple platforms (Google Ads, Amazon PPC, Meta, TikTok) to amplify reach and maximize ROI before outsourcing to an agency
● Controlling Development: Developed a comprehensive controlling system for the initial implementation of structured financial control mechanisms ● Data Optimization: Identified data sources to ensure precise and relevant financial data ● Process Integration: Defined efficient processes for seamless integration into existing business operations ● Department Design: Designed a new controlling department with clear responsibilities and organizational structures ● Software Selection: Selected future-proof software solutions to maximize efficiency and accuracy in controlling ● Financial Analysis: Conducted contribution margin calculations and profitability analyses, as well as evaluations for plausibility and validation of strategic concepts
● System Implementation: Contributed to the implementation of Dynamics 365 Business Central to optimize business processes ● Testing Oversight: Oversee functional and user acceptance testing, ensuring alignment with business needs ● Coordination: Acted as a liaison between management, external service providers, and end-users to ensure smooth implementation ● KPI Management: Developed and tracked KPIs to monitor progress and regularly update management ● Requirements Analysis: Captured and documented business requirements, continuously monitored, and conducted tests for quality assurance ● Workshop Leadership: Direct and facilitate workshops, emphasizing alignment and consensus among participating teams
● Continuity Planning Leadership: Spearheaded the design, development, and implementation of a comprehensive business continuity plan, leading a focused team to address risks and ensure operational resilience. ● ISO9001 Collaboration & Presentation: Actively collaborated in preparations for ISO9001 audits and took an instrumental role during the audit presentation, showcasing departmental accomplishments and alignment with compliance standards. ● Application Management: Collaborated in application management processes to optimize user experience and functionality. ● Talent Acquisition & Engagement: Directed headhunting initiatives and maintained consistent communication with potential talent. ● Digital Transformation: Facilitated the digitalization and automation of administrative processes to heighten operational efficiency.