Christoph Schroth

About

Experience

• BMW Group (14 yrs 10 mos)
  • VP Digital Product Strategy
    Jun 2022 - Present · 4 yrs 5 mos

  • Munich, Bavaria, Germany
    Present

  • VP Product, Architecture, Processes Connected Car
    Nov 2021 - Jun 2022 · 8 mos

    Defining architecture, features, and economics of the Connected Car within BMW's Neue Klasse

  • Head Of Department Headunit & Instrument Cluster
    Jun 2019 - Oct 2021 · 2 yrs 5 mos

    Onboard Platform Development (Head Unit & Instrument Cluster). Series development of the infotainment cluster (for the iX, i4, and subsequent launches within '21, '22 vehicle generation), including responsibility for features, cost, quality, and final release approval. Steering of partners, suppliers as well as internal HW & SW development

  • Head of Department Platform Navigation & Location-Based Services
    Dec 2018 - May 2019 · 6 mos

    Projektleitung, Architektur, Plattformen, Analytics für Navigation, Foresight und eMobility: - Navigation technologies, customer experience, operating model and value chain - Offboard platform for location-based services /HD map/data collection, analysis, up- and down-channel - BMW Learning Map - HD Map Change Detection - HAF Streckenfreigabe/Route Clearance - Routing & Traffic Analytics - Connected Foresight, Data analytics & Data quality for location-based services & navigation - Plattformentwicklung location based services - myJourney Strategy

  • Head of Deaprtment Strategy & Corporate Development Electronics and Automated Driving
    Jul 2016 - Nov 2018 · 2 yrs 5 mos

    - Head of Staff for Electronics & ADAS - Led initiative to select, design and ramp up Portuguese Joint Venture for SW Development - Drove China connected car strategy (ramping up local dev footprint as well as rethinking and focussing the product portfolio) - Headed Digitalization Strategy for Electronics, initiated company-wide Digital Days 2017 & 2018 with board participation

  • Head of product cost management Electronics and Automated driving
    Apr 2016 - Aug 2017 · 1 yr 5 mos

    - Identifying cost potentials across all components & services within the Electronics & Autonomous Driving domain in interdisciplinary teams - Implementation of actual cost reductions throughout all relevant committees

  • Group Manager and Assistant to Head of Research and Development
    Jun 2014 - Mar 2016 · 1 yr 10 mos

    - Development of technology strategies and decision memos for executive councils (e.g., within the executive board’s biennial BMW Group strategy assessment) - Re-alignment of BMW’s Technology Offices in Mountain View, California, and in Shanghai, China. - Reorganization of the research division, alignment with corporate functions such as finance & HR. - Selected as one of 150 participants in the executive leadership program “Inspired Lead”

  • Group manager Pricing & Volume Planning
    Jan 2012 - May 2014 · 2 yrs 5 mos

    - Responsibility for worldwide option price & volume planning with a team of 5 colleagues. - Realignment of cross-business unit processes for price and volume planning & rollout of a new pricing strategy - Implementation of pricing strategy across controlling, purchasing, production planning, product management, and corporate strategy functions.

• Senior Associate at McKinsey & Company
  Jun 2009 - Dec 2011 · 2 yrs 7 mos

• Associate at SAP
  Jul 2006 - Feb 2009 · 2 yrs 8 mos

  - Research Associate and PhD candidate at the SAP Research Labs St. Gallen - Strategy design and prototype development for novel SAP products - Initiation and management of applications for international research projects on behalf of SAP - Selected as High Potential (<2% of SAP employees) in 2008

• Graduate Student, Diploma Thesis Student at BMW Group
  Dec 2005 - May 2006 · 6 mos

• Intern Fellow at McKinsey & Company
  Sep 2005 - Nov 2005 · 3 mos

  Restructuring of the securities services division of an international bank