Kilchberg, Zurich, Switzerland
𝗦𝗧𝗥𝗔𝗧𝗭𝗥 | 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 | 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗦𝗰𝗶𝗲𝗻𝗰𝗲-𝗚𝗿𝗼𝘂𝗻𝗱𝗲𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 Senior corporate leadership demands a pragmatic alignment of identity, organizational architecture, and commercial context. STRATZR provides discrete, partner-led leadership advisory for senior executives navigating complex, high-stakes transitions. Every engagement is personally executed by me, Björn. Backed by 17+ years in international corporate leadership (SVP/VP tracks at Holcim and CRH, managing a $150M P&L, and steering integration for a $6.5B acquisition), he pairs firsthand executive and operational experience with advanced systemic change foundations from HEC Paris and the University of Oxford. 𝗖𝗼𝗿𝗲 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 > 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 (𝗧𝗵𝗲 𝟭𝟴𝟬-𝗗𝗮𝘆 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸): Successfully entering a complex corporate mandate requires rapidly decoding matrixed dynamics. Our three-phase pathway (Self-Awareness, Alignment, Execution) helps you build a bespoke Executive Playbook to secure key milestones and establish a sustainable operating rhythm. > 𝗛𝗼𝗴𝗮𝗻 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 & 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Psychometrics yield the highest value when contextualized against real business pressure. Drawing on 300+ evaluations, I translate Hogan profiles into practical leadership strategies to manage stress-induced tendencies and optimize team dynamics. > 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆: Utilizing our Tri-Lens Model (Identity, Organization, and Context), I serve as a strategic sparring partner, expanding your capacity to lead large-scale, cross-functional business units. > 𝗖𝗮𝗿𝗲𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆: Shifting between major global mandates requires a sophisticated repositioning of your narrative. I translate your corporate competencies into high-impact transferable strengths for your next senior appointment. 𝗧𝗵𝗲 𝗦𝗧𝗥𝗔𝗧𝗭𝗥 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻 > 𝗣𝗲𝗲𝗿-𝗟𝗲𝘃𝗲𝗹 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱: I advise from experience. Having operated in global senior tracks, designed pan-European strategic and commercial frameworks, and worked alongside top-tier steering committees, I deeply understand your matrixed realities. > 𝗗𝗶𝗿𝗲𝗰𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Every program is managed exclusively by me, Björn, ensuring value for money, absolute confidentiality, deep preparation, and Swiss-standard precision.
I specialize in developing leaders to enhance their performance and job satisfaction, drawing upon a foundation of leadership, change, and transformation science, along with my extensive professional background. Prior to founding STRATZR in 2016, I enjoyed a distinguished international career within the sphere of global industry leaders. My journey has seen me excel in executive, operational, and consulting roles across various corners of the world, where I've led teams ranging from 40 to 100 individuals, managed projects with budgets of up to $500 million and turnover of $150 million, and spearheaded the PMI rebranding and commercial initiatives in a $6.5 billion acquisition. The synthesis of my high-level professional experience, an exceptional track record, and a comprehensive educational foundation equips my clients with the depth and breadth they rightfully expect to advance towards their optimal selves.
Human Capital Development Solutions for Companies, Leaders & Coaches: SOLUTIONS FOR COMPANIES, LEADERS & COACHES The key to your success is that you embrace world-class instruments to develop human capital: PROGREZR COACHING DASHBOARD Developed by and for executive & leadership coaches, the PROGREZR Dashboard offers coaches and clients a digital solution for end-to-end coaching programs: intake, proposal, session notes, actions, progress tracking, roadmap, and time sheets. LEADERSHIP & PERSONALITY ASSESSMENTS Both our top-class assessment solutions, Hogan Assessments and Psychological Safety Excellence, are grounded in science and provide companies, coaches and leaders invaluable development insights & recommendations. LEADERSHIP & CAREER COACHING SERVICES For executives who transition into a new role, want to raise the bar, or who want to design and shape the next steps in their careers: we match you with an accredited executive coach in Zurich, London, Milan, Paris & Frankfurt, who suits your ambitions.
As a volunteer, gladly sharing my knowledge and experience through mentoring start ups in East Africa for enpact.org (NGO), which include workshops on site in Kenya.
Creation and implementation of a Commercial Excellence Framework for Europe: • Comprising 8 areas of excellence, resulting in a clear definition of Commercial Excellence, incl standardization across the business • Accepted by the executive team of Europe and the commercial community of Europe as the way forward Development of a Commercial Excellence review methodology and tool: • To determine the level of sophistication of Commercial Excellence in over 40 Operating Companies, which include the 10 newly acquired companies of Lafarge & Holcim ($6.5bn acquisition) • Focus on the 8 defined Commercial Excellence areas, included the discovered best practices and improvement recommendations, and concluded on action programs at company level Synthesis of review outcomes to identify the Commercial Excellence status quo in Europe: • To prioritize the follow-up programs to bring Commercial Excellence to a higher level, which were Price & Margin Management, Sales Force Management, and Value Management • Outcomes have been presented to the Commercial Excellence Community during the annual European Commercial Excellence Meeting Creating & driving best practices and experience exchange • Across the European Operating Companies, involving the Dublin Headquarters as well as the North American organization Development & implementation of follow-up programs and methodologies for the prioritized topics: • Pricing Excellence was the first to be launched. Pricing Excellence has been kicked off in Finland, Poland, Germany, Hungary, England (Tarmac), and Brazil • The roll out of this program has been customized for each market and contains 3 phases, 1) data modeling & analytics, policies & procedures, 2) pricing & value management, and 3) pricing culture & behavior Member of the ex-Lafarge and ex-Holcim companies Post Merger Integration Team, responsible for the Commercial Excellence workstream and co-responsible for the Re-/Branding workstream ($6.5bn acquisition)
Customer Excellence Initiative Coordination and Coaching, among other responsibilities: • Cascade Group and regional CE priorities to OpCos and ensure execution • Lead initiatives across OpCos in the region to ensure consistency and efficiency • Outperform and act as SPOC for all CE/commercial support activities of Holcim HQ in the region • Work with the Customer Excellence Team at HQ to shape Group policies, processes and tools • Promote interests of European customers & commercial mgmt. towards global stakeholders and other regions • Hands-on implementation support of selected local initiatives, where required Measure and benchmark the commercial performance of OpCos • Challenge and identify improvement potential per OpCo Responsible for European commercial Analytics covering Market & Business Intelligence: • Qlikview based, operational and strategic decision support Customer Excellence Capability Development: • Promote and advise on furthering a culture of customer orientation • Coordinate marketing capabilities development initiatives and people engagement in commercial and marketing • Collaborate closely with regional HR on all people related issues Commercial knowledge management and best practice transfer: • Promote commercial knowledge exchange between OpCos • Provide best practices from other OpCos outside the region and external sources • Promote proven practices from the region to other regions and global CE initiatives for fast replication Reporting to Area Manager Eastern Europe & CIS. Leading a team of 5 Regional Project Managers, managing around 100 Local Project Managers across 16 countries. Member of the Global Customer Excellence Committee, Global INN/CVM Committee, Global Sales Force Management Committee
Leading the Commercial Performance Team within Holcim Emerging Europe Services, providing strategic and operational commercial support and direction to our Area Management and our Operating Companies in the Area, stretching from Vienna to Baku and Moscow and all markets in between - strong emphasis on: • Commercial Organization Excellence: assessment & development of the entire commercial workforce in Emerging Europe with further roll-out to the rest of Europe, implementation of sharper incentive programs, all coming together in the newly developed Commercial Academy • Analytics & Big Data: SAP, NPS and market intelligence fed data pool, visualized through Qlikview and additional analyses, resulting in in-depth analytics, around 100 Commercial Performance Indicators benchmarked across Operating Companies, customized reporting and analytics skills development • Value Management: cement & concrete application segmentation intersected with needs-based segmentation for customer portfolio strategy management, solutions and commercial strategies development, pricing (includes cement performance benchmarks for premium pricing) • Full Customer Excellence Transformation (core part of Holcim Leadership Journey) implementation in Emerging Europe: Sales Force Management, Customer Value Management, Pricing & Margin Management, Customer Loyalty Management, Brand Management, including implementation and performance reviews Member of the Global Customer Excellence Committee, Global INN/CVM Committee, Global Sales Force Management Committee
Accomplishments 2011: • 150mn USD P&L • Compared to PY sales volumes +3.2%, average ex-works price +1.8%, marketing & sales expenses down 46%, distribution costs down 11%, A/R 2% of netsales • Implementation of Qlikview-based Market & Business Intelligence; dispatch & planning optimization; competitive product portfolio; Introduction of dynamic credit line mgmt based on customer segmentation & classification to offer credits as a financial service • First reorganization of the commercial team with the installation of a Technical Solutions Team, focusing on repositioning cement for large construction projects & bulk sales Accomplishments 2012 mid-year: • Compared to PY YTD: sales volume +40%, avg ex-works price +10%, A/R 60% of netsales YTD 12 versus A/R 105% of netsales YTD 11 • Rebranding to Holcim Azerbaijan implemented; legal & tax implications, internal communication, external communication, workforce change management programs, Holcim values, etc. implemented below budget – AC Nielsen brand equity study result BEI of 5.6, target 3.1 • Final reorganization in the commercial team: installation of a Key Account Manager, Bag Channel Manager, Customer Satisfaction Consultant • Cost-per-Cube strategy successfully implemented avoiding the commodity trap of cement, by refocusing on TCO for concrete: bulk sales up 75% compared to YTD PY and bulk/bag ratio improved from 51/49 to 64/36; no. customers buying 100% up from 83 to 108; welcomed 11 new customers that previously bought elsewhere; moved 4 customers, which represent 17% of total sales, to a higher margin product; market share up from 36.5% (YTD/11) to 41% (YTD/12); our sales force is more confident and can avoid price discussions; we are clearly considered as a solutions provider, partner, and supplier of choice for Large Construction Projects The concept Commercial Organization Excellence, developed under my leadership has been approved by Area Management Emerging Europe to be implemented in the Area