Greater Toronto Area, Canada
Hi! I'm Sabrina, a passionate B2B marketing and sales leader with over 20 years of experience in strategic planning, brand creation and management, growth marketing, communication, and team management. Over the last ten years, I have developed my business skills in various leadership positions. I'm a dual US and Canadian citizen. My core values are integrity (do the right thing, even when it's hard), optimism and enthusiasm (I'm your biggest brand cheerleader), and a commitment to empowering others (you're doing a good job, keep it up!). I’m committed to building up my team to make sure each of them is doing their best work and growing in their career (not just for the business, but also for themselves).
June 27, 2024, Halton Hills, Ontario, Canada — Hayward Gordon ULC, a leader in industrial pumps and mixers, and EBARA Pumps Canada Corporation, a leader in standard pumps, are pleased to announce their strategic amalgamation to form EBARA HG ULC. In addition, Scott Turbon Mixer Inc., a leader in stainless-steel sanitary mixers, is changing its name to EBARA Mixers Inc. These changes will strengthen market position, streamline corporate structure, and enhance support for our valued customers. The changes, which represent a significant milestone for all companies, will be fully implemented by the first week of July. The newly renamed entities, EBARA HG ULC and EBARA Mixers Inc. will combine the strengths, expertise, and resources of Hayward Gordon ULC, Scott Turbon Mixer Inc., and EBARA Pumps Canada Corporation, providing enhanced value and innovative solutions to our clients. EBARA HG ULC, registered in Canada, will offer the Hayward Gordon brand of pumps and mixers, Sharpe Mixers (V-series), and EBARA Pumps Canada’s standard pumps. EBARA Mixers Inc. registered in the USA, will provide sanitary mixers under the Scott Mixers brand (formerly known as Scott Turbon Mixer) and industrial and portable mixers under the Sharpe Mixers brand. The EBARA, Hayward Gordon, Sharpe Mixers, and Scott Mixers brands will continue to be actively and proudly promoted.
• Recruited to build a modern marketing department focused on rebranding, digital channels, and customer acquisition • Rebranded the Hayward Gordon Group of Companies so that each of the three companies have their own identity which fold into the overall Group branding • Led 2021-2023 strategic planning meetings to accelerate top-line growth • Managed the launch of a new website with updated branding for a customer-centric experience. In the first year we achieved a 160% increase in website traffic and a 313% increase in leads • Implemented marketing technology applications to measure every marketing touchpoint and funnel activity • Planned and executed lead generation campaigns for key applications in growing markets resulting in over 1.1 million impressions • Sit on the senior leadership team and manage a team of marketers (internally and externally) The Hayward Gordon Group is a partnership of three industry leading brands under one roof: Hayward Gordon, Scott Turbon Mixer & Sharpe Mixers. We manufacture a complete line of mixers from large, low speed, high-flow units to high speed, high-shear mixers which cover a broad array of industries and applications. Our pump lines include three solids handling designs, the ANSIMax series and SmartFlex peristaltic pumps. We service the following industries: - Water and Wastewater Treatment - Mining and Mineral Processing - Oil & Gas - Food & Beverage - Cosmetic & Personal Care - Pharmaceutical - Chemical - Agriculture - Pulp & Paper - General Industrial
Built the turf and ornamental business nationally through portfolio development, channel and end-user marketing and sales, communications, and technical expertise. • Created a five-year go-to-market strategy for Nufarm in the Canadian Turf & Ornamental market, resulting in doubling net sales and increasing gross margin by 174% from 2016 to 2018 • Managed new product planning, including devising product concepts, building business cases, managing third-party relationships, negotiating contracts, and working with regulatory team to bring products to market • Developed and implemented marketing communications plans to boost brand awareness, including brand creation, building launch initiatives, providing channel product training, and building and managing advertising campaigns • Developed business cases to expand product portfolios resulting in launching 11 new products • Built marketing letters, pricing strategies, product positioning, and efficiency tools for sales teams, including translating technical product information into clear customer values and benefits • Regularly presented business and marketing strategies to North American senior leadership team • Restructured distribution strategy to narrow distribution channel to eight key T&O distributors that revitalized commitment and accountability within the channel • Provided sales and product support to distributors, national accounts, end users, and influencers • Built and managed three-year sales and expense budgets, including setting annual sales and expense budgets and participating in monthly Integrated Business Planning
For nearly 20 years, Nufarm has been helping farmers in Canada achieve greater productivity through innovative products. We are proud to be among the leaders in developing and marketing unique crop solutions. Eastern Marketing Manager includes portfolio development, channel and end-user marketing and communications of crop protection products for eastern soybeans, eastern cereals, national horticulture, and the national turf and ornamental business.
Trillium Flow Technologies • When The Weir Group sold their flow control business to a private equity firm, I created the name of, rebranded, and launched communications and marketing for the new company, Trillium Flow Technologies, a half a billion-dollar global pumps and valves manufacturer Turf Prophit • Recruited at the ground level to build Turf Prophit, a startup SAAS company, which is now a global brand in the golf course maintenance industry • Created the name, built the brand and marketing plans for Turf Prophit, including holding focus groups to find out what resonates bet with the key demographic and tweaking Turf Prophit based on feedback • Managed team of freelance designers to build the logo, branding materials, and advertising • Managed events, PR, and digital marketing
• Lead Guelph office and business development • Provided overall strategic direction and decision making on client business. • Ensured that the strategic direction and quality of work adhered to AdFarm values • Managed, motivated and lead a team of Account Managers and Jr. Account Managers • Implemented processes and standardized forms to improve efficiency in the office which were adopted Canada-wide AdFarm is a marketing communications firm with a single focus – agriculture. AdFarm has people located throughout North America and offices in six strong agricultural communities -- Calgary, Guelph, Fargo, Sacramento, St. Louis and Kansas City. My clients included: - Dow AgroSciences - Hyland Seeds