Delhi, India
I build digital products that solve real problems, and I build the business strategies that make them profitable. With 14+ years bridging the gap between Product Innovation and Commercial Execution, I offer a rare dual-competency: I can define a technical roadmap (PRD/Jira) and personally close the strategic partnerships (B2B/GTM) needed to fund it. My Competitive Advantage: The "Product-Led Growth" Engine (0-to-1): I don't just manage apps; I engineer ecosystems. For the Dukkan grocery platform (Start-up), I led the Discovery & MVP phases, architecting a critical API integration with Careem (Uber) that solved the logistics "cold start" problem. This product-led strategy validated the business model pre-revenue and secured a multimillion revenue pipeline. Global Scale & Portfolio Intelligence: Managing a 50+ product portfolio across MEA & APAC (Binbit) wasn't just about operations—it was about Algorithmic Business Strategy. I analyzed user behavior data across diverse markets to "kill, pivot, or scale" digital services, optimizing the portfolio to generate $6M+ in growth. AI & Future-Readiness: An HEC Paris Master graduate with a specialized focus on AI Product Management (Duke university). I combine academic rigor with practical application, using data analytics to reduce e-commerce friction by 60% (Pietra Tech). Signature Capabilities: Product: Roadmap Strategy, User Journey Mapping, Agile/Scrum, API Economies, A/B Testing. Business: P&L Management, Strategic Alliances, Key Account Growth, Deal Negotiation. Tech: AI/ML Concepts, Salesforce, Data Science, Digital Transformation. Ready to lead product organisations that demand commercial accountability.
Product Analytics & UX Optimization: Championed data-driven initiatives by analyzing 1M+ customer touchpoints (Amazon/Flipkart sales data). Performed Root Cause Analysis on user friction points to drive product specification changes, resulting in a 60% reduction in return rates and improved Net Promoter Score (NPS). Strategic Growth & GTM Architecture: Orchestrated Product-Led Growth (PLG) strategies for 15+ startups, facilitating 40%+ revenue growth by aligning product roadmaps with aggressive Go-to-Market (GTM) execution. New Product Development (NPD) & Market Fit: leverage competitive "Gap Analysis" to identify emerging market trends, leading to the successful 0-to-1 launch of 8+ new products. Validated "Product-Market Fit" through rapid prototyping and user feedback loops. Executive Advisory & Partnerships: Secured strategic collaborations generating $2M+ in new revenue streams. Act as a trusted C-level advisor on Digital Transformation, bridging the gap between technical engineering capabilities and commercial business goals.
Strategic Product Definition (0-to-1): Owned the complete Digital Product Development Lifecycle (DPDL) for the "Dukkan" grocery app. Translated high-level business goals into a concrete MVP Roadmap, prioritizing features via "Jobs-to-be-Done" analysis to ensure rapid market entry. Platform Ecosystem Architecture: Architected a strategic API partnership with Careem (Uber subsidiary), transforming the app into a logistics-enabled platform. This technical integration resolved the "last-mile delivery" challenge and became the product's core USP. Operational Product Management: Built the "Product Ops" infrastructure from scratch. Implemented Jira workflows and automated content ingestion pipelines, reducing new SKU Time-to-Market by 50% and streamlining catalog management for 100+ stores. Commercial Validation & P&L: Validated "Product-Market Fit" by securing 100+ B2B retail partners pre-launch. Managed the P&L and cross-functional teams (Product, Ops, Sales), driving 25% quarterly revenue growth through data-driven competitive analysis. Fintech & Technical Integration: Led the technical integration of payment gateways with major Qatari banks, designing secure transaction flows that established user trust and enabled seamless checkout experiences.
Portfolio Lifecycle & Product Planning: Managed the roadmap and P&L for a 50+ digital VAS product portfolio (Gaming, Music, Sports). Conducted rigorous Product Planning sessions to prioritize feature rollouts based on regional market needs (Qatar, India, Sri Lanka). Data Insights & SQL: Leveraged SQL queries and data visualization tools to extract actionable insights from user behavior logs. Performed A/B Testing on subscription flows and landing pages, optimizing conversion rates by 15% and reducing churn. Regional Compliance & Governance: Navigated complex legal and regulatory compliance frameworks across MEA & APAC. Collaborated with legal teams to ensure all digital products met local data privacy and telecom regulations (e.g., CRA in Qatar, TRA in UAE) prior to launch. Strategic Stakeholder Management: Acting as the primary liaison between internal engineering teams and external C-level executives at major operators (Ooredoo, Airtel, Zain). Managed conflicting priorities to ensure on-time delivery of high-value projects. Localization & Market Fit: Led the product localization strategy, adapting UI/UX, content, and pricing models to fit local cultural preferences. This "Hyper-Localization" approach ensured global products achieved authentic Product-Market Fit in diverse regions.
Technical Product Integration (API & Billing): Led the complex technical integration of Direct Carrier Billing (DCB) APIs and SMS/IVR gateways. Managed the end-to-end User Acceptance Testing (UAT) process, coordinating with operator technical teams to ensure bug-free launches. Strategic Account Growth: Owned the commercial relationship with Ooredoo and Vodafone, consistently exceeding sales targets by 15%+. Utilized Customer Relationship Management (CRM) strategies to identify upsell opportunities and expand the service footprint. Growth Marketing & Acquisition: Executed data-driven acquisition campaigns across digital channels. Optimized Customer Acquisition Cost (CAC) through targeted A/B testing of marketing creatives, driving a 20% increase in user adoption. Cross-Functional Leadership: Orchestrated product launches by aligning cross-functional teams (Engineering, Marketing, Legal, Finance). Streamlined the "Go-to-Market" process, reducing launch timelines by 40%.
Global Partnership Ecosystems: Established and managed high-stakes revenue partnerships with global tech giants (Google, MBC, Tpay). Orchestrated the commercial and technical onboarding of 80+ premium content providers, significantly expanding Ooredoo's digital service portfolio. Platform Product Integration: Led the end-to-end API integration of "Direct Carrier Billing" (DCB) for the Google Play Store. Collaborated with cross-functional engineering teams to ensure seamless transaction flows, directly resulting in a 25% increase in service adoption. New Product Introduction (NPI): Successfully launched 5+ new VAS products (Mobile Games, OTT Video) by aligning Product, Marketing, and Regulatory teams. Managed the User Acceptance Testing (UAT) and QA processes to ensure zero-defect launches. Revenue Assurance & Optimization: Implemented rigorous financial reconciliation processes to resolve complex billing discrepancies. Maintained a 98%+ Customer Satisfaction (CSAT) rate by proactively identifying and fixing "revenue leakage" points in the billing system. Data-Driven Account Strategy: Utilized billing data analytics to identify underperforming segments. Proposed and executed "Step-Charging" strategies for low-balance users, optimizing the Average Revenue Per User (ARPU) across the account.
OTT Platform Account Strategy: Managed key enterprise accounts for a Cisco-backed Video Streaming Platform, overseeing the growth of 8+ white-label mobile TV apps (Idea TV, Aircel TV, MTS TV). Successfully expanded market reach by aligning product capabilities with telecom operator goals. User Acquisition & Growth Hacking: Orchestrated multi-channel "Growth Hacking" campaigns (SMS, USSD, IVR) to drive user adoption. Increased the active subscriber base by 35% by optimizing the user acquisition funnel and reducing friction in the subscription flow. Content Strategy & Licensing: Curated a premium content portfolio by securing exclusive licensing deals with top-tier broadcasters (Discovery Channel, Sony Entertainment). Analyzed viewer engagement data to recommend content mix adjustments that maximized watch time. Product Performance Optimization: Collaborated with engineering teams to conduct User Acceptance Testing (UAT) on operator networks. Identified and resolved video latency issues, directly improving the "Quality of Experience" (QoE) and driving a 40% improvement in Customer Lifetime Value (CLTV). Recommendation Engine Logic: Contributed to the design of the in-app "Recommendation Engine," suggesting logic for personalized content pushes (e.g., "Try n Buy" offers) that increased Average Revenue Per User (ARPU).