Sarah Parmenter

Web Director | 23 years in the web industry

London Area, United Kingdom

About

Jeffrey Zeldman says - Sarah Parmenter is one of the funniest, nicest, and most impressive designer/entrepreneurs I know. She plunged into this toughly competitive profession at 19, an age when most of us weren’t capable of plunging into anything. Scant years later, she has built an internationally respected web and iOS design practice, with clients including Apple, Blackberry, News International, STV, and the National Breast Cancer Foundation of America. A jet-setting speaker, Sarah excels at teaching, and she is a riot with a few cocktails in her. She also co-hosted a popular weekly design podcast. In 2011, at .net Magazine’s annual awards show, Sarah’s peers voted her ‘Designer of the Year’. She can probably levitate.

Experience

  • Kraken Digital Asset Exchange (4 yrs 6 mos)
    • Head of Web - Design
      Nov 2023 - Present · 2 yrs 9 mos

      Leading Kraken's web team — responsible for the strategic vision, execution, and growth of kraken.com. Hands-on across design, development, localisation, performance, and building a world-class team of multi-disciplinary designers.

    • Design Manager - Web
      Feb 2022 - Nov 2023 · 1 yr 10 mos

  • Web Design Public Speaker at An Event Apart
    Nov 2009 - Jan 2023 · 13 yrs 3 mos

    Speaker at An Event Apart for 13+ years — one of the industry's most respected conferences for UX and front-end professionals. 70+ talks across the US covering design systems, web performance, and user-first product thinking.

  • Designer & Adobe Insider for Adobe XD at Adobe
    Feb 2018 - Dec 2022 · 4 yrs 11 mos

    Adobe Insider for XD — contributed to product development through direct feedback, speaking engagements, and community initiatives. Helped bridge the gap between designer needs and product direction.

  • Web Director at You Know Who
    Jan 2003 - Dec 2022 · 20 yrs

    Founded and ran a full-service digital agency for 20 years. Clients included Apple, Adobe, and News Corporation. Delivered across UX/UI design, front-end development, and product strategy — from concept through to launch.

  • Design Lead - Web at Apple
    Jan 2017 - Dec 2017 · 1 yr

    Freelance design lead, embedded on-site at Apple's Cupertino campus. Confidential engagement.