Austin, Texas Metropolitan Area
Creative and data-driven event marketing professional with experience in the tech industry. Passionate about creating engaging event experiences that drive meaningful business results. Experience: • Event management • Field marketing • Demand generation • Account-based marketing • Sales enablement • Campaign ops • Vendor contracts & management • Executive speaking engagements Feel free to reach out via LinkedIn messaging if you'd like to connect!
Leading events & field marketing strategy for Rippling Finance.
• Delivered over $20M in pipeline through 14 events in H2 2023 utilizing a budget of $1.6M. Key industry events include: Suiteworld, GBTA, Gartner, HR Tech, AFP. • Led event projects with cross-functional teams, and aligned event strategy to support integrated brand campaigns, out of home advertising and product launches. • Researched and evaluated new opportunities in target markets, negotiated sponsorships with vendors, forecasted anticipated pipeline results and managed event roadmap.
• Led overall event & field strategy throughout North America, including regional events, national conferences and ABM campaigns • Influenced over $4.2M in pipeline through events ranging from large (5,000+ attendees) trade shows to intimate customer happy hours (~40 attendees) • Project managed event promotion strategy including, sales enablement, email marketing, paid & organic social, design elements, vendor communications, booth preparation, travel logistics, and lead follow up plan