Mexico City Metropolitan Area
Performance Marketing SR. Manager with 7+ years of experience driving full funnel digital growth across LATAM. Proven track record managing digital growth across different channels such as paid media channels, SEO and CRM for top global lifestyle brands. Expert in ROAS and CPA optimization, eCommerce strategy and data-driven decision making across all growth digital channels.
- Performance Marketing Lead for a cluster of top global lifestyle brands (Victoria’s Secret, Tommy Hilfiger, Calvin Klein, Old Navy, Brooks Brothers, Coach and Speedo). - Trusted advisor to multiple stakeholders, influencing in business decisions and resource allocation and strategy. - Led the lifestyle category to a 20% growth on sales, while also achieving a 10% growth on traffic and a 12% decrease on Cost Per Acquisition YoY. - Lead operational transformation across multiple teams. - Create personalized journeys to improve our acquisition and retention indicators. - Develop and execute full-funnel paid media strategies across all digital channels managing ROAS, Conversion Rate and CPA KPIs - Develop commercial and digital plans focused on innovation and strategic objectives for all digital channels. - Identify business opportunities through eCommerce and growth analytics to translate insights into actionable growth plans.
- Drove optimization plans based on channel, audience and lifecycle data. - Translate campaign data into insights that guide targeting, creative or segementation. - Optimization of internal workflows, improving briefing processes and centralizing tools to support growth. - Shaped channel strategy in ways that build brand trust and recognition while driving results. - Management of growth indicators such as Sales, ROAS, Conversion Rate and Cost Per Acquisition of all the paid media channels. - Built omnichannel strategies that increase customer value and satisfaction. - Influenced roadmap decisions and budget by connecting digital tactics to business impact.
-Digital branding and performance campaign planning, implementation, execution and management. (Meta Ads, Instagram Ads, Google Ads, YouTube Ads, Google DV360) -Scorecard data filling and analysis. -Constant dealing with different stakeholders and clients. -Weekly, biweekly, monthly and quarterly result reporting. -Postbuy campaign reports. -Data analysis. -External media dealing.
-Digital branding and performance campaign planning, implementation, execution and management. (Meta Ads, Instagram Ads, Google Ads, YouTube Ads, Google DV360) -Competition reporting and analysis. -Purchase processes management and data entry. -Data analysis. -External media dealing. -Promoted to Account Supervisor in less than a year due to great results.
-Digital MKT strategy creation. (B2B and B2C) -Digital branding and performance campaign planning, implementation, execution and management. (Meta Ads, Instagram Ads, Google Ads, LinkedIn Ads) -Email Marketing. (Mailchimp) -CRM creation and management. (Hubspot and salesforce)
-Digital branding and performance campaign implementation, execution and management. (Meta Ads, Instagram Ads, Google Ads) -Email Marketing. -CRM management. (Hubspot and salesforce) -Customer Service. -SEO and SEM Copywriting.