Paris, Île-de-France, France
My work is born from a simple idea: Success in business starts with seeing better. Every business is shaped by what it sees, what they notice before others, what they question before it becomes expensive, what they choose before the world chooses for them. In a world where the pace and depth of change is almost painfully fast, competitive advantage increasingly depends on this cognitive advantage: the ability to know where to look, what to question, and how to turn what you find into better choices. That is the work of strategic sight and it’s business critical. It helps leaders reduce blindspots, challenge weak assumptions early, and see value others miss, so they can keep creating value others do not. The Seven Strategic Sights are my way of doing that. They help leaders and teams look at the business more fully so they can make better choices. - When looking back, what lessons should we learn? - When looking forward, what potential futures do we predict? - When looking inwards, what is our unique theory of value? - When looking outward, what do we need for that theory to grow? - When looking across, how do we organise ourselves to deliver? - When looking at change, how do we sense, shape and seize? - What makes us special if we look beyond the logical and obvious? Miss any one of these and you miss something very important, use them all and the result is as one of my clients kindly explained: “We came in quite uncertain. We left with clarity, conviction and confidence. You can’t ask for much more than that.” Clarity about what is really going on. Conviction about what needs to be done. Confidence to move forward. My work is usually a combination of three areas: Business: strategic clarity What should be built, changed, prioritised, protected or stopped? Brand: distinctive meaning How should the value be framed, understood and made distinctive? Marketing: commercial expression How should that value become visible, desirable and commercially effective? The earlier the work is done, the more it compounds. The more strategic sight there is in the business, the more distinctive the brand can become. The more distinctive the brand becomes, the more effective the marketing can be. And marketing works hardest when it carries a truth the business can actually deliver.
A Strategy & Leadership Consultancy. We’re a strategy and innovation studio helping people, leaders, and teams shape better futures through transformative thinking. Our approach blends Mindset and Method — a unique system that fosters open-mindedness, pressure-tests ideas in the face of change, and turns insights into real-world action. Born of a background in Psychology, Strategy and Creativity, and augmented by the academic rigor of Oxford University. We work across three core areas: 1. Transformative Thinking for Business: Helping leaders and teams reimagine strategy, innovation, and execution — from organisational strategy and growth models to brand and marketing transformation. 2. Transformative Thinking for Leadership Developing leaders who think deeply and act decisively, grounded in four core skills: Connection, Reflection and Argumentation. 3. Transformative Thinking for Life Guiding individuals to navigate change with intention — turning transitions into transformations and barriers into breakthroughs.
Leadership Facilitator, Strategy & Innovation Tutor, Executive Education, MBA and Alumni. Expert Adviser and Career Coach.
The RSA Fellowship is a network of accomplished change-makers, entrepreneurs, designers, academics and practitioners who contribute to social impact and public good. The Fellowship recognises individuals who are committed to creative solutions to society’s biggest challenges and provides a platform for collaboration, research and innovation across disciplines. Fellows support the RSA’s mission to build a more resilient, equitable and regenerative future.
As a fellowship faculty member I design and deliver the personal growth programme. I also help shape and tutor the Innovation lab. The purpose of the Centre for Democracy and Peace Building is to uphold and share the values and principles of democracy in order to build peace, stability and reconciliation.