Noida, Uttar Pradesh, India
Influencer Marketing Professional with 2+ years of experience managing end-to-end creator campaigns across FMCG, Comedy, Minivlog, Couple, Challange Lifestyle, and Gaming categories. I specialize in influencer scouting, creator onboarding, negotiation, campaign execution, content approvals, and performance reporting. Throughout my career, I have successfully worked with brands including Dating App Hungama, Gopaisa, Salaar Movie review, Proquest Nutrition, Apis, Pansari Epicure, Alishaan, 9am, and Nutrella, helping them connect with relevant creators and achieve campaign objectives. Key Skills: • Influencer Marketing Strategy • Creator Sourcing & Outreach • Contract Negotiation • Campaign Management • Content Aquisition • Brand Partnerships • Performance Tracking & Reporting • Instagram, YouTube & Short-form Content Campaigns Open to connecting with brands, agencies, creators, and marketing professionals.
Led influencer marketing initiatives to increase brand awareness, user engagement, and app downloads across key social media platforms. Managed the complete influencer campaign lifecycle, from creator discovery and outreach to campaign execution, and relationship management. Key Responsibilities & Achievements: • Identified, vetted, and onboarded influencers across Mini Vlog, Couple, Comedy, Challenge, Lifestyle, and POV content categories. • Developed influencer strategies tailored to user acquisition and brand positioning goals. • Negotiated collaboration terms, deliverables, and usage rights while maintaining cost-effective campaign budgets. • Coordinated content creation, approvals, publishing schedules, and campaign timelines to ensure seamless execution. • Built long-term relationships with creators, talent managers, and agencies to secure recurring partnerships. • Collaborated with internal marketing teams to align influencer campaigns with product launches, seasonal promotions, and growth initiatives. • Successfully executed multiple influencer campaigns that strengthened brand visibility and community engagement within the dating and lifestyle audience segment.
At Rising Star Media, I led comprehensive influencer campaigns from inception to execution, focusing on influencer identification, onboarding, and collaboration across various social media platforms. My role involved building and maintaining strong relationships with influencers
At Sociapa Managed 15+ influencer collaborations across Instagram and YouTube. Executed paid and barter and Product Review campaigns for FMCG and lifestyle brands. Negotiated creator partnerships resulting in cost-efficient campaign execution. Coordinated content approvals and ensured timely deliverables. Tracked campaign performance and prepared post-campaign reports. Built relationships with creators across lifestyle, food Bloggers, Chef, fitness, and entertainment niches.