New Delhi, Delhi, India
As a Senior Manager at Adfactors PR, India's leading independent PR consultancy, I bring over a decade of expertise in Strategic Communications, Brand Positioning, Digital Marketing, Public Relations, Media Relations, Crisis Communication, and Online Reputation Management (ORM). My extensive experience spans across Internal & External Communications, Client Relationship Management, and Digital Command Centre Operations, including SOP formulation, template management, stakeholder engagement, and team leadershipโensuring seamless execution of high-impact communication strategies. Currently, completed MBA at the prestigious IIM Sambalpur, building upon my B.Tech in Electrical & Electronics Engineering. This diverse educational background has sharpened my analytical, strategic thinking, and leadership capabilities, enabling me to blend data-driven insights with innovative communication approaches to drive business growth and brand influence. ๐๐๐ฒ ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ & ๐๐ฆ๐ฉ๐๐๐ญ: โ ๐ฌ๐๐๐๐๐๐๐๐๐๐ & ๐ณ๐๐ ๐ซ๐๐๐๐๐๐ ๐ช๐๐๐๐๐๐ ๐ช๐๐๐๐๐ ๐ถ๐๐๐๐๐๐๐๐๐ โ Spearheaded the formation of a state-of-the-art Digital Command Centre, including SOP development, crisis escalation frameworks, and proactive engagement strategies for VVIP/VIP stakeholders and high-profile clients. โ ๐บ๐๐๐๐๐๐๐๐ ๐ฉ๐๐๐๐ & ๐ช๐๐๐๐๐ ๐ด๐๐๐๐๐๐๐๐๐ โ Successfully navigated high-stakes brand crises, reputation challenges, and complex stakeholder communications, safeguarding brand equity and public perception. โ ๐น๐๐๐๐๐๐-๐ฎ๐๐๐๐๐๐๐๐๐ ๐ด๐๐๐๐๐๐๐๐, ๐ต๐๐ ๐ฉ๐๐๐๐๐๐๐ ๐ซ๐๐๐๐๐๐๐๐๐๐ & ๐ท๐น ๐บ๐๐๐๐๐๐๐๐๐ โ Conceptualized and executed high-impact marketing and PR campaigns that enhanced brand visibility, optimized customer engagement, and contributed to business growth. โ ๐จ๐๐๐๐ ๐ & ๐น๐๐๐๐๐๐๐๐๐๐๐ โ Consistently recognized for surpassing business objectives, driving innovation, and delivering exceptional results in previous roles. I am passionate about blending storytelling, data-driven insights, and emerging technologies to craft compelling narratives that enhance brand influence and engagement. With a focus on innovation, strategy, and collaborative leadership, I ensure every initiative drives impactful results for both organizations and clients. I am eager to connect with like-minded professionals and organizations looking to harness the power of strategic communication for business transformation and sustained brand success.
๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ผ๐บ๐บ๐ฎ๐ป๐ฑ ๐๐ฒ๐ป๐๐ฟ๐ฒ ๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐ & ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐ ๐ฏ Spearheading operations of Odishaโs first 24x7 Digital Command Centre, integrating real-time customer response, social listening, and brand reputation management for Client. ๐ Implemented Konnect Insights & Meltwater for sentiment analysis, SLA tracking, and automated escalation managementโenhancing decision-making through data-driven dashboards. ๐ Built a multilingual command centre team ensuring 100% real-time responsiveness, optimized SOPs for L1 to L3 replies, and developed crisis handling frameworks for VIP/KCG/influencer engagements. ๐ข Leading public relations, media outreach & stakeholder communications for Clientโaligning regional PR with Tata Powerโs national brand narrative. ๐ฐ Designed and rolled out high-impact media campaigns, community engagement programs, and press strategies, enhancing media mentions by 2.5X and public sentiment scores by 40%. โ ๏ธ Successfully mitigated critical reputational risks through strategic interventions and rapid-response crisis communication protocols, fostering stakeholder trust. ๐ง Developed localized narratives and press kits, managed influencer mapping, and ensured proactive relationship management with media houses, government entities, and civic bodies. ๐ ๏ธ Strengthened clientsโs digital identity by leading the revamp of social assets, launching employee-led โSocial GPTโ content, and embedding PR insights into CX improvement initiatives. ๐ Commended for driving operational excellence and building a high-performance team culture that aligns with Tata Powerโs values of sustainability, service, and trust.
๐ก Conceptualized and led strategic PR campaigns to boost IIMโs institutional visibility across national and industry platforms. ๐๏ธ Acted as the voice of IIMโcrafting powerful narratives that reflected the instituteโs prestige and thought leadership. ๐งฉ Orchestrated media coverage for flagship events, securing placements in top-tier publications and portals. ๐ค Partnered with leadership and faculty to align external messaging with institutional values and academic rigor. ๐ง Engineered compelling content for media releases, newsletters, and digital platforms to amplify brand recall. ๐จ Implemented crisis communication frameworks to safeguard institutional reputation during sensitive developments. ๐ข Amplified success stories of students, alumni, and research through storytelling that resonated with stakeholders. ๐ ๏ธ Collaborated cross-functionally with event, digital, and alumni teams to ensure cohesive PR narratives. ๐ Built and nurtured relationships with journalists, influencers, and corporate leaders to expand PR reach. ๐ Delivered measurable impact in brand engagement through data-driven communication strategies.
๐ค Build stakeholder trust through transparent, purpose-driven engagement ๐ Elevate brand identity, equity, positioning & awareness across touchpoints ๐ก๏ธ Expert in crisis communication with real-time response protocols ๐๏ธ Strong command over media, public affairs & investor relations ๐งฉ Consistent brand messaging, storytelling & ambassador programs ๐ Drive CSR, DE&I, and sustainability as core brand values ๐ข Lead internal & leadership communications with cultural impact ๐ง Create keyword-rich, SEO-optimised content for web, blogs & email ๐ฌ Master audience targeting with compelling brand voice and tone ๐ฃ Develop persuasive copy that aligns with USP & emotional triggers ๐งญ Plan, write, and promote cross-platform content that delivers value ๐๏ธ Craft sharp headlines, storytelling, and CTAs that convert ๐ Deploy performance-driven campaigns across social, email, PPC & SEO ๐ Collaborate across teams for growth, engagement & ROI excellence ๐ Use analytics to optimise strategy, messaging & user experience ๐ Track trends, automate journeys, and lead full-funnel digital strategy ๐ฏ Align marketing goals with business objectives to drive measurable impact
Key Result Areas & Job Responsibility in Brand Management & Corporate Communications Stakeholders โข Transparency โข Branding โข Reputation management โข Crisis communication โข Employee engagement โข Corporate social responsibility โข Investor relations โข Media relations โข Public affairs โข Sustainability โข Corporate culture โข Diversity and inclusion โข Corporate governance โข Marketing communication โข Internal communication โข Leadership communication โข Brand identity โข Advertising Public speaking โข Brand identity โข Brand positioning โข Brand equity โข Brand strategy โข Brand differentiation โข Brand awareness โข Brand perception โข Brand image โข Brand personality โข Brand loyalty โข Brand architecture โข Brand extension โข Brand naming โข Brand repositioning โข Brand messaging โข Brand storytelling โข Brand guidelines โข Brand ambassador โข Brand recognition โข Brand consistency Key Result Areas & Job Responsibility as a Copywriter & Content Writing SEO (Search Engine Optimization) โข Keywords โข Content marketing โข Copywriting โข Blogging โข Social media marketing โข Online presence โข Website copy โข Audience targeting โข Branding โข Writing style Content planning โข Content promotion โข Email marketing โข Call-to-action โข Headlines โข Storytelling User experience โข Analytics โข Research skills โข Brand voice โข Marketing strategy โข Tone of voice Messaging โข Persuasion โข Advertising โข Product descriptions โข Sales copy โข Emotional connection Differentiation โข Unique selling proposition (USP) โข Audience targeting โข Benefits โข Features Value proposition โข Brand awareness โข Consumer behavior
Corporate Communication โข PR Management & Media Relations โข Brand Management โข Digital Marketing โข Stake Holder Management โข Corporate Management (Government and Private ) โข Online Reputation Management โข Event Management โข Strategy Management โข Admin Management โข Content Creation & Management โข Website Strategy & Design Management โข Team Leadership โข Employee Engagement Programme and CSR Activities โข Change Management Process โข Asset Management โข Marketing Automation โข Ad Shoot โข Ad Management โข Ad for Sales โข Ad Design โข Brand Endorsement โข Photoshop Designing โข Performance Marketing โข Influencer Marketing โข Budget Handling โข ROI & KPI Management โข Policy Management
* Evaluate investment opportunities based on risk tolerance, investment objectives, and expected returns. * Use different investment strategies, such as value investing, growth investing, or income investing, depending on their investment goals and risk tolerance.
* Evaluate investment opportunities based on risk tolerance, investment objectives, and expected returns. * Use different investment strategies, such as value investing, growth investing, or income investing, depending on their investment goals and risk tolerance.
On training from Max Financial Services. Corporate Communication โข PR Management & Media Relations โข PR Policies โข Brand Management โข Digital Marketing โข Stake Holder Management โข Corporate Management (Government and Private ) โข Online Reputation Management โข Event Management โข Admin Management โข Content Creation & Management โข Design Management โข Team Leadership โข Employee Engagement Programme and CSR Activities โข Change Management Process โข Ad Shoot โข Ad Management โข Ad for Sales โข Ad Design โข Brand Endorsement โข Performance Marketing โข Influencer Marketing โข Budget Handling โข ROI & KPI Management โข Policy Management โข Strategy Management