Sasha (Alexandra) Tomalak

Head of Product at HelloFresh

Netherlands

About

Ops professional with 2+ years of consulting and BizDev experience, followed by 3+ years of hands-on Ops expertise, ranging from leading a procurement team to driving multi-million saving projects. Today I work in Special Operations team at HelloFresh that takes on complex high-impact projects in operations from opening a new warehouse to procurement cost cutting. The job enables me to create a high-level strategy and lead execution along exceptional people in a very diverse, open and fun environment. For the 2 years before that I have been part of the Leadership Program at HelloFresh that rotated top performers across different departments. I worked on (1) developing a growth & brand strategy for Japan and Italy launches, (2) lead a procurement team of 3 people for over a year for the Irish launch. I also have 2 years of experience in business development and consulting, I graduated summa cum laude from a double-degree master program International Management / CEMS from Rotterdam School of Management and University of Sydney. I lived in the Netherlands, Hong Kong, Australia, Russia, Ireland and Germany and certainly feel at my best in the international environment. I am always happy to connect to discuss topics close to my previous or current experiences.

Experience

  • HelloFresh (On-site)
    • Associate Director Product Operations - Benelux
      May 2025 - Present · 1 yr 2 mos

      Leading a team of 35+ people responsible for what HelloFresh customer gets in the box from ingredients definition to culinary development and weekly menu planning to recipe card creation.

    • Lead - Special Operations
      May 2023 - May 2025 · 2 yrs 1 mo

      Leading high-impact cross-functional projects in operations such as: • Multi-million project focused on identifying opportunities to reduce PCK costs, 80% of which materialised • Cultural transformation in the Nordics DC resulting in 21% engagement improvement (initial assessment, building & starting to execute initiatives roadmap) • “Free product" initiative roll-out across 11 markets, responsible A to Z for Ops success (forecasting, product selection, DC prep), achieved low waste & stockout

    • Procurement Department Team Lead
      Feb 2022 - Apr 2023 · 1 yr 3 mos

      • Built and led a procurement team of 3 people for the Irish launch owning P&L, OKRs, hiring process, set up all processes from scratch, led over 200 supplier negotiations • Achieved lowest costs, error and waste rates of all 4 HelloFresh young markets

  • Business Analyst Intern at McKinsey & Company
    Feb 2021 - Jun 2021 · 5 mos

    • Advised one of Russia’s largest telecom providers on developing a multi-service ecosystem (mobile, internet, taxi, music) and restructuring tech to enable it • Identified pain points in interaction between business and IT, and built the IT Governance model to tackle them

  • Consultant - International Business Project at Kearney
    Feb 2020 - Jul 2020 · 6 mos

    - Analysed EU waste management systems, mapped key inefficiencies and proposed solutions to achieve 75% packaging waste recycling by 2030; - The project was presented to the European Commission, earning an invitation to the EU consultation on future waste policies

  • Risk Advisory Analyst at Deloitte
    Feb 2019 - Jul 2019 · 6 mos

    • Assisted managers with proposals for new clients and cybersecurity assessment projects • Developed DevSecOps training for employees and cybersecurity basics courses for schools • Learned basics of cryptography and hacking through intense trainings

  • Business Development Specialist at Sobolt
    May 2018 - Dec 2018 · 8 mos

    Sobolt is a machine learning start-up renewable energy sector (green roofs/solar panels palcement identification, heat maps of the city creation and more) • Acquired clients via outreach, attending exhibitions and personalized product development • Led application process for European funding opportunities, got admission to the European Space Agency Incubator and secured funding • Led preparation for the largest startup event Slush in Helsinki from A to Z: setting up a stand, scheduling and conducting meetings, developing Nordic leads