Sascha Hagro

Co-Founder & CEO at OLO® | Redefining how the world drinks water | ex-Rocket Internet Founder | LSE Alum

Munich, Bavaria, Germany

About

I’m the co-founder and CEO of OLO®, a Munich-based hydration company redefining how people drink water. OLO® combines a refillable water bottle with liquid flavor pods that let you personalize every sip by adjusting flavor intensity through a simple dial. Each 30 ml pod can enrich up to 10 liters of water, replacing conventional bottled drinks and cutting CO₂ emissions from production and transport. The pods are 100% recyclable, and all flavors are sugar-free and free of artificial flavorings, offering a pure and balanced taste experience. Our goal is to make hydration personal, sustainable, and exciting again — giving people a smarter, cleaner, and more flexible way to enjoy water every day.

Experience

  • Co-Founder & CEO at OLO®
    2024 - Present · 2 yrs 7 mos

  • Project Lead (External) at Vonovia
    2022 - 2024 · 2 yrs

  • Co-Founder & COO at Flash ⚡️ We're hiring!
    2021 - 2022 · 1 yr

  • Consultant at Kearney
    2019 - 2021 · 2 yrs