Berlin, Berlin, Germany
flexible and professional WiFi & IT solutions for mobile and stationary environments in Germany, Europe, Everywhere
CEO of hotsplots GmbH as part of Wifirst Group (Wifirst S.A.S) Double-digit revenue growth 2024 | Transformation of the company after successful M&A | Integration into group structure with Post-Merger-Integration (PMI) process | Managing a team structure of 45 people | Direct reporting to group C-Level | Delivered company-wide ISO 27001:2024 certification through effective team leadership (2026)
Responsible for Sales & Marketing | M&A process successful finished with the merge of HOTSPLOTS into Wifirst Group
Company Revenue was doubled during 2015 - 2023. Developing the business of providing flexible and reliable WIFI hotspot solutions combined with media services into new applications, sectors and coutries all over Europe. Managing accounts like Deutsche Bahn and Siemens and realizing many rollout projects. Strong Expertise in data protection law, telecommunication law and public procurement law.
- New customers / project acquisition in the field of development services (hardware / software development, manufacturing) with long-term customer loyalty - Implementation of market analyzes - Business Development - acquisition of new projects and customers in Germany and Europe - Development / feasibility studies / consulting of customized solutions in the field of o Industrial Communications (WiFi, Bluetooth, fieldbuses) o IoT Networks / Gateways and Motion Control Solutions o Automation Technology / Embedded Controls o Safety-related systems (eg EN61508: 2008, SIL1-3) - Professional concepts and bids creation, determination of development times and costs - Project management - Establishment of "social" networks to customers and suppliers - Ongoing monitoring of sales results - Development / implementation of measures to achieve these goals - reporting to Head of Sales / Management - Presentations / product training for customers in Germany and Europe (English / German) - Contract Management
- Promotion / "sale" of the USPs of aetka AG to industrial partners - Strengthening of existing networks to manufacturers at all levels - Development of marketing concepts and coordination with the departments Marketing and Product Management - Implementation and evaluation of promotional, Germany-wide marketing campaigns (TV advertising, poster advertising, point-of-sale advertising material) - Project management - Preparation and implementation of presentations - Business Development o conducting market and trend analyzes o Development and implementation of concepts for the development of new market / customer segments o Contract negotiations with producers - The results have been reported directly to the Board
- Operational management of sales activities of the inhouse / field sales team - Implementation of sales / marketing campaigns to achieve company goals - Project management and development of marketing strategies - Briefing and training of sales staff - Product and concept presentations and training for manufacturers and customers
- Exclusive support of key customers - Development and creation of new processes and solutions for optimal system integration with customers - Business Development - autonomous acquisition of new customers in all market segments and strengthen of the relationship with existing customers - Networking with customers and manufacturers - High-volume sales campaigns, including Forecast planning - Preparation, negotiation and evaluation of target agreements - customer support in optimizing their business cases, site selection and expansion support - selfcontrolling of the sales performance
- Product sales from the entire goods portfolio - Sales increase through autonomous acquisition of new customers and existing customers care - Advising clients in the planning and implementation of sales-enhancing marketing measures