Stuttgart Region
Leading a team of 9 sales reps across Southern Germany, developping key skills and driving commercial performance. * Led cross-functional POS studies on secondary placement performance and category planograms, translating insights into practical execution guidelines for the field. * Facilitator of internal sales and category management trainings. * Certified trainer for Heineken's internal leadership development programme 'LEAD Unlock'. Facilitated and co-led two cohorts, guiding participants through structured leadership development modules and practical application sessions.
Drove strategic growth of the Convenience (fuel stations, travel retail) and E-Commerce channels as the main account lead, leveraging promo optimization, brand and SKU mix, and new product listings. Led key initiatives in international collaboration and knowledge sharing.
Developed business in the Stuttgart/Karlsruhe region by building sustainable business partnerships and driving revenue through sales strategy execution. Project lead for data-driven selling approach.
Operated a small independent field execution business supporting sales agencies and research partners: * Executed sales promotions incl. tastings and samplings * Conducted shopper surveys at the POS * Implemented merchandising and visibility measures * Performed customer experience checks * Supported brand activations and event operations Collaborated with 11 agencies across commercial and marketing projects.
Contributed to research projects in historical linguistics and medieval literature. * Authored two academic essays on narrated inscriptions in Old French literature (published by De Gruyter, 2019). * Supported lexicographic work on the Old French Etymological Dictionary (DEAF) and the Old Gascon Dictionary (DAG). Gained experience in academic research, textual analysis, and structured linguistic data interpretation.
During my academic and early professional development, I completed several extended international stays: * Australia | 2009/10 (9 mo.): worked in banana harvesting in Queensland and warehouse operations in Sydney. * Mexico & Oceania | 2013/14 (8 mo.): teaching internship at Colegio Humboldt in Puebla (Mexico) and extended travel through Vanuatu & New Caledonia. * Spain & Central America | 2012 & 2016 (5 mo.): intensive Spanish language immersion in Andalusia and Nicaragua. These experiences taught me to adapt quickly, stay open-minded and feel comfortable in new environments.