Bengaluru, Karnataka, India
Experienced, research oriented professional with a demonstrated history of working across the ICT/TMT industry. Skilled in executing business research and insights using market intelligence via secondary research, while mapping market dynamics to draw inputs, analyze and facilitate recommendations to aid transformation growth. Avid Learner with proficiency in business acumen through Marketing Research (Qualitative Research), Data-driven Insights (Quantitative Research), Business Analytics, Digital-Inbound Marketing, Digital Branding, Information Technology & Security. Objective - Willing to work as a key player in a dynamic and challenging arena of the techno-managerial function to make use of my adaptive and analytical skills while utilizing my experience, knowledge, and abilities to benefit whom I am working for.
Leadership Facilitation - Decision support & business oversight Force Multiplier - Strategic Roadmap (Planning & Execution) Stakeholder Management - Cross-silo collaboration Operational Excellence - Process optimization Thought Leadership - Industry insights
💡Technology, 🎬Media & 📡Telecommunications
Contributed to some of the flagship publications across the TMT sector: • Developed thought leadership report on “Metaverse: The hype, possibilities, and beyond” • Contributed towards an extensive study on the Indian telecom industry report titled “5G: Enable, elevate, and emerge” • Supported in developing a PoV on the retail-tech industry titled “Winning in retail: Building loyalty and enhancing customer experience” Proactively identifying Sensing signals (emerging trends) to provide insights to Deloitte leadership
Executed strategic research to enable digital transformation vis-à-vis value proposition and use case-based scenarios across multiple industries/sectors, thereby streamlining the market reforms in line with the global sales enablement program of a prominent telecom digital ecosystem enabler. • Captured marketing intelligence to enable the client’s marketing campaign/initiatives, while mapping the sales enablement capabilities to adopt a competitive approach across its digital platforms thereby leveraging multiple telecom technologies. • Identified go-to-market strategy, technology adoption rate based on economic demand, and tech-maturity analysis across the B2B market landscape. • Responsible for timely project execution, quality control of outputs, followed by communication with the client over email, conference calls, and virtual meetings, to execute proposals that helps them to amplify the business development activities. • Collaborated with internal stakeholders to implement insights best practices; understand issues, opportunities, and build strategies to enhance the digital transformation journey.
Performed secondary research to generate syndicate as well as customized research collaterals (Domain Building-Samples, Proposals, Full-Length Reports) through insights to understand business questions/needs, thereby leveraging on the secondary sources to provide actionable insights which include the following responsibilities: • Utilized a variety of information and data sources including internal resources, to develop insights, in order to provide a competitive advantage over the market studied. • Developed clear, actionable recommendations to guide business strategy and drive growth across the research & development (findings). • Created actionable insights to inform strategy and accelerate informed data-driven decision-making through research, consumer trend tracking, and competitive/market intelligence. • Studied the correlation between business issue/opportunity, and developed key hypotheses, according to the research objectives/methodologies. • Leveraged holistic/comprehensive research plans to ensure the key matrices are designed to refer the appropriate research objective thereby addressing key business challenges. • Coordinated with full life-cycle research collaterals while ensuring the quality, timeliness, scheduling/oversight of market scenario via processing the secondary information and reporting. • Synthesized disparate data from custom research, secondary research, and a mix of relevant sources to uncover key insights, create a story to drive the data points into actionable inferences, and provide recommendations. • Utilized the findings of past-research outcomes to recognize potential knowledge gaps and existing insights to recognise the future business needs.
Application of domain/other knowledge to real life situation/problem: Since Branding and Marketing domain is huge, there is intense competition among organizations. Tapping a new client and fulfilling their requirement to increase their promotion and visibility need a combined strategy of different technique and brand guidelines, but the company should also analyse and understand the conditions of the target market before getting into it. First, it should promote a brand through the brand story, let the product get established in the target market and then carry out the field work. Accomplishment and outcomes: • Performed brand value analysis and implementation work on half a dozen client across categories to distil insights on client’s requirements for online as well as offline marketing of their products and services with the help of digital media. • Managed traditional as well as Social Media contents as per the client requirements. • Carried out Customer Persona Mapping (customer segmentation with respect to different demographic as well as behavioral attributes) for the existing clients. Teamwork and coordination: • BNI Connect for the meeting, networking and building relationship with professionals from different sectors • HR analysis was done by the company to track and improvise the employee capability, through the help of peer learning. Special Achievements/Recognition: • ‘Inbound Marketing Certification’ from Hubspot Academy. • Recognition at the BNI for 30sec referral presentation. • Got the opportunity to be the part of the client’s Areca product photo-shoot.
WORK EXPERIENCE- (ERICSSON Equipment in the field of Telecom Networking - BSS): • Installation and commissioning of MINI-LINK of different capacity using MSM & TRAFFIC NODE (Transmission) • Swapping of sites and Expansion of sites for a different combination, DRU Addition, TMA addition. • Site Documentation and performing AT with Quality Audit. • Alarm Extension and checking it from the switch, E1 Patching, Measurement of VSWR and Quality Control of all cell sites. • Call Testing and Monitoring for removal of all the CF faults and TRX fault of cell sites at BSC on Ericsson BTS using WINFOIL • Optimization of the R.F. Signal by changing Cell parameters, Orientation & tilting of GSM Antennas for optimum coverage at 1800 MHz frequency band. • Monitoring the Installation & Alignment of Microwave Antennas (Fine-Tuning) of 0.6mt, 1.2mt, 1.6mt, 1.8mt with the alignment of 1+0 and 1+1. • Installation, Integration and Maintenance of Ericsson 2G BTS (2202, 2204, 2206, 2964, 2964v2, 2954, 2954v2 RBS) and 3G BTS (6201, 6202, 6601 RBS) using WINFOIL and MINILINK CRAFT. • Traffic Routing (KLM & linking) of different BTS Sites as well as AXX (OMS) with Traffic Node. SOFTWARE DETAILS: • Mini-Link Craft TN (Ver- 2, 2.1, 2.5, 2.7, 2.9, 2.10, 2.13, 2.15, 2.17.1, 2.18, 2.20, 2.21, 13B, 14A) - To Access the Ericsson Traffic Node • Mini-Link Craft Hi-Cap (Ver-R8-IE) - To Access the Ericsson Hi-Capacity over IP • Mini-Link Service Manager (Ver- 6.3, 6.5, 6.9) - To Access the Ericsson Traffic Node • RBS Element Manager- To Access NodeB • AXX [OMS] (Ver- 4.0, 5.0, 6.0) - To Access the Ericsson Mux • PTN SPO1410 CRAFT - To Access the Ericsson Mux (Higher Version of AXX) • Local OMT (Ver- R37A) - To Access the Ericsson BTS Over IP Locally • Remote OMT (Ver-R 34_10, R 36_5) - To Access the Ericsson BTS Over IP Remotely • WINFOIL (Ver- 7.0, 7.1) - To Monitor the Ericsson BTS • BulletProof/WFTP - To Access the Ericsson Local FTP Server