Sarita Kincaid

VP Analyst and Public Relations l Board Member l ex-Oracle l ex-Cisco

Saratoga, California, United States

About

Strategic and results-driven communications leader with 15+ years’ experience shaping market perception and driving category leadership for enterprise software companies. Proven track record of building and nurturing relationships with top-tier analysts from Gartner, Forrester, and IDC, as well as independents and the expanding influencer community. Adept at building and managing high-performing programs and teams focused on accelerating pipeline, showcasing customer ROI, and bringing insights across the organization. A frequent author and speaker; passionate, curious, and collaborative about new industry best practices.

Experience

  • SugarCRM (5 yrs 11 mos)
    • Vice President, Corporate Communications (Analyst & Public Relations)
      Feb 2022 - Present · 4 yrs 6 mos

    • Senior Director, Analyst Relations
      Sep 2020 - Feb 2022 · 1 yr 6 mos

  • Director, Global Industry Analyst Relations at Oracle
    Jun 2018 - Sep 2020 · 2 yrs 4 mos

    AR lead for AI & Data Analytics Cloud

  • Director, Global Analyst & Influencer Relations at Huawei
    Aug 2011 - Jun 2018 · 6 yrs 11 mos

    - Created program and managed a global team responsible for Huawei's Enterprise Analyst & Influencers Program. - Program supported Business Group that grew to 10B in ~5 years - with strategic focus on driving awareness, perception and sales preference. - Team awarded a best-in-class designation (Key Company AR Awards)

  • Enterprise Analyst Relations Global Lead at Cisco Systems
    Feb 2006 - Aug 2011 · 5 yrs 7 mos

    - Led a global AR team responsible for representing $25B of Cisco’s revenue with a focus on enterprise networking, security, and wireless mobility (WLAN, SP-Wi-Fi technologies.)

  • Strategic Marketing Manager at BigBand Networks
    Dec 2003 - Mar 2005 · 1 yr 4 mos

    Developed and managed integrated marketing programs designed to highlight differentiation and grow market share in a very competitive cable market. Delivered strategic product marketing plan used to enter new market segment.