Shawnee, Kansas, United States
I build the demand engines and revenue operations that turn B2B SaaS marketing into predictable pipeline. Over 20+ years, I have led marketing and revenue operations across supply chain, contact center, document management, and healthcare software. At Sifted, I grew marketing-sourced pipeline from $50M to $91M in nine months by moving the organization from basic demand generation to full account-based marketing, and lifted sales-accepted-lead to opportunity conversion from 60% to 82% with 6Sense and AI scoring. At NICE InContact, I directed the operating framework, $3M budget, and martech stack behind a $265M new-logo pipeline for a 70-person marketing organization. What I bring: DEMAND GENERATION & ABM: Full-funnel demand engines on HubSpot, Salesforce, 6Sense, and Apollo.io. Account-based targeting, intent data, and integrated campaigns that grow marketing-sourced and marketing-influenced pipeline. REVENUE MARKETING & OPERATIONS: Attribution, lead routing with LeanData, forecasting, and full-funnel reporting that give leadership a clear line from spend to pipeline to bookings. MARTECH & ANALYTICS: Salesforce, HubSpot, Pardot, 6Sense, LeanData, Optimizely, and Domo. I build the systems, governance, and scorecards that make marketing measurable and scalable. TEAM LEADERSHIP: Built and led global teams of up to 33 across marketing, operations, and business development, reporting results to CEOs and boards. I am most useful where a company needs someone to build the pipeline engine and the operating system behind it at the same time. Open to VP Marketing, Demand Generation, and Revenue Marketing and Operations roles. Portfolio: sarazittergruen.com
Built the marketing function from the ground up as the first full-time marketing hire for this 3PL logistics company. Designed and launched a full-funnel demand generation engine on HubSpot and Apollo.io, generating roughly 20 sales opportunities per month at a 22% stage conversion rate. Stood up ICP and intent-based targeting, lifecycle marketing from lead to closed-won, and a new brand and website. Directed five contractors and agencies across paid media, SEO, content, and creative while keeping program spend 20% under plan.
Led growth marketing and revenue operations for this B2B SaaS supply chain company. Grew marketing-sourced pipeline from $50M to $91M in nine months by shifting the organization from basic demand generation to full account-based marketing against a $175M pipeline goal. Deployed 6Sense with AI account scoring, lifting sales-accepted-lead to opportunity conversion from 60% to 82%, and grew marketing-influenced pipeline from 31% to 52% of total. Owned Salesforce processes from lead to support, migrated marketing automation to Pardot, and built full-funnel reporting and performance scorecards. Led a marketing team of five, a revenue operations team of four, and a 17-person BDR organization on a $300K monthly program budget.
Owned marketing operations for this contact center software leader, directing the martech, automation, web, analytics, and data infrastructure behind a $3M marketing budget and $265M new-logo pipeline. Built the operating framework, governance, and financial models for a 70-person marketing organization. Implemented LeanData routing, cutting speed-to-lead from about two hours to under one hour for 30-plus inside sales reps, and ran an Optimizely A/B testing program that lifted landing-page conversion from 1.2% to 4.1%, growing inbound leads from roughly 25 to 80 per month. Centralized full-funnel reporting in Domo and replatformed the CMS to Sitecore. Named President's Club honoree for marketing's contribution to sales. Led a team of nine across the US and the Philippines.
Directed marketing for this government (B2G) software company. Launched a new website and delivered the company's first multi-channel integrated campaign.