Scottsdale, Arizona, United States
Vice President of Marketing with over a decade of experience building and scaling revenue-driven marketing engines for technical B2B SaaS products. Proven track record of owning pipeline creation, partnering with Sales and Product, and delivering sustained ARR growth in bootstrapped and private equity backed organizations. Known for hands-on leadership, continuous experimentation, and data-informed decision-making in fast-moving, AI-forward environments. Experienced in fueling product-led growth with predictable demand + pipeline, and creating meaningful brand connections. I’m passionate about building brands that last through storytelling and community-building. My goal has always been to make marketing as innovative and forward-thinking as the tools we promote. If you’re up for a chat about the latest AI tools and trends hit me up! Key Achievements: - Performance Marketing & Revenue Growth Leader: Led marketing from pre-revenue through substantial ARR growth at a B2B SaaS company serving 40M+ developers across 100K+ companies like Amazon, Netflix, Unity, NASA, BMW, Honeywell, and Citi Bank. - AI Marketing Pioneer: Perplexity AI Business Fellow and internal AI Committee member experienced in implementing secure AI solutions to increase efficiency and accelerate business growth. - M&A Integration: Retained as head of Marketing for 5 years and grew ARR 3.5X, after startup was acquired by private equity. Successfully guided marketing through multiple product acquisitions while integrating disparate funnels, creating brand cohesion, and maintaining team performance. - Cultural Champion: Led company-wide rebrand and cultural transformation from founder-led startup to PE-backed global organization. - Viral Campaign Creator: Champion for DEI to drive better outcomes; co-created #ItWasNeverADress campaign achieving 18 million impressions (featured on CNN, TIME, NYT, Yahoo! News) If I can be of service in your own career journey, I’d love to connect. I’m especially passionate about DEI and helping girls find their way in STEAM careers.
Zapier is the most connected AI orchestration platform, giving teams one place to automate and orchestrate custom workflows across their apps—without relying on developers.
Tania Katan and I created the #ItWasNeverADress campaign in 2015, during our time at GitKraken (formerly Axosoft) under the leadership of Lawdan Shojaee. We launched this campaign to shift perceptions about women in the tech industry and beyond. The campaign went viral and at its peak #ItWasNeverADress hit 18 million impressions. It has been featured on major news outlets like CNN, TIME, Yahoo!, New York Times, and more. In 2019, we incorporated #ItWasNeverADress as a non-profit, and I currently serve on the Board of Directors.
Head of Marketing for over a decade, managing all aspects of revenue marketing, demand generation, brand, and community. Retained through Private Equity acquisition. - Built and optimized scalable demand-generation engines driving user acquisition and consistent revenue growth YoY. - Increased organic traffic by 103% in 12 months, from 1.05M to 2.13M visits annually. - Navigated AI search impacts to our primary channels through channel diversification strategy, resulting in 33% increase in product downloads in last 12 months. - Modernized organic growth playbook for AEO/GEO best practices while maintaining foundational SEO engine. - Architected innovative AI-assisted marketing processes and frameworks for content creation, campaign optimization, personalization at scale, automated reporting, and analysis. - Collaborated with the executive team to set strategic priorities and Marketing goals aligned with revenue growth targets. - Communicated the company’s marketing vision, strategy, and performance to the executive team and board of directors. - Expense and pipeline forecasting + ROI reporting. - Data-driven decision maker constantly interpreting complex data and translating insights into scalable strategies that undergo constant testing and iteration to unlock growth. - Built global Ambassador Program, engaging 200+ influential developers in building brand trust, advocacy, content & referrals. - Helped develop GitKraken's Culture Council focused on Krakeneer excellence programs to accelerate skill development, career advancement, and recognize high-performers. - Established strategic partnerships with GitHub Education to expand market reach and create a student pipeline. - Collaborate with the Product team to develop and execute go-to-market strategies for new products and features. - Partner with Head of Product Growth to optimize Product-Led Growth (PLG) funnel conversion rates and create growth loops.
- Selected to join a competitive cohort exploring the future of AI in business strategy and leadership. - Applied fellowship insights to drive AI-powered marketing innovation, from campaign automation to new customer acquisition strategies. - Partnered with executives and peers to develop real-world use cases that accelerate business impact, improve decision-making, and unlock new revenue streams. - Strengthened my ability to lead cross-functional AI adoption, helping teams embrace emerging technologies and adapt to a rapidly changing landscape. - Awarded free enterprise-level seats of Perplexity Enterprise to evolve workflows and position my organization at the forefront of AI-driven growth.
Interactive marketing agency specializing in digital marketing and web technology solutions. • Managing small, medium, and Fortune 500 client accounts and relationships • Creating digital marketing strategies to help clients obtain their business goals and drive continuous improvement: increased rankings, traffic, leads, customers, etc. • Working closely with clients on a day-to-day basis to integrate campaign initiatives across various platforms. • Continuing to develop and implement tactics performed under previous position.
Some of the services I specialized in providing included, but were not limited to: • Search Engine Marketing (SEO, PPC) • Social Media Marketing (Facebook, Twitter, Google+, LinkedIn, YouTube) • Monitoring and Analyzing Website Traffic and Engagement • Lead Generation and Customer Acquisition • Content and Landing Page Optimization • Content Marketing • Retargeting • Display Advertising • Copywriting