Cracow, Małopolskie, Poland
I am the Head of Product with 10+ years of experience in the femtech and medtech industries. My passion lies in leveraging technology to address the historical biases and unmet needs in women’s health. From software to connected hardware, I love turning breakthrough ideas into user-centric products that make an impact. Core Strengths & Approach Big-Picture Strategist & Hands-On Leader: I believe in active involvement—from aligning teams on objectives to rolling up my sleeves and engaging in daily product tasks. This approach ensures decisions reflect both the strategic vision and the realities of execution. Data-Informed Innovation: I combine analytical rigor with user insights, always questioning “Why?” to uncover genuine needs. I value data deeply, but also believe true innovation happens when we go beyond the data we have to envision what’s next. User Advocacy & Inclusive Design: My first priority is understanding real user challenges—especially in the realm of women’s health. I continually speak to and test with diverse users to ensure no voices go unheard and that each product offers real value. Cross-Functional Collaboration: With extensive experience working alongside designers, engineers, regulatory experts, and stakeholders, I foster transparency and ownership. My teams operate with a culture of open dialogue and shared responsibility for product success. Notable Achievements Leading from Discovery to Launch: Consulted on 50+ products in a previous roles, shaping roadmaps, design, and development. Now, as Head of Product at Mira, I focus on end-to-end innovation, driving forward both software applications and hardware devices that empower women to monitor and understand their hormone health. Hormone Health & Fertility Expertise: Leveraged firsthand user empathy—rooted in my own experiences and extensive market research—to create features for support and better understanding of users' overall health, to give women tools they can use in a conversation with medical experts. Regulatory & Medical Integration: Experienced in FDA documentation and QMS processes I work closely with medical professionals and R&D teams to build products that exceed safety and accuracy standards. What's next? I envision a future where femtech and clinical medicine collaborate seamlessly, using real-world data to propel research and improve care for women across life stages. In my role, I aim to spearhead products that not only provide meaningful insights but also challenge societal norms, reduce taboos, and ultimately lead to greater equality in healthcare.
At Mira, the fastest-growing femtech company and a leader in fertility tracking, I oversee the comprehensive development and success of the Mira app. Product Strategy & Leadership: Drive user and market research to craft effective product strategies. Set OKRs for the app team to ensure alignment with our mission and business objectives. Team Leadership: Lead the app product team, collaborating closely with developers, designers, and cross-functional teams to implement product initiatives seamlessly. Stakeholder & User Collaboration: Work directly with stakeholders and engage with our users to understand their needs, translating insights into actionable product requirements and development roadmap. User Experience Design: Architect the entire user journey, ensuring an intuitive and impactful experience that helps our users achieve their goals. Data Analytics & Optimization: Leverage data analytics to inform decision-making, optimize performance, and drive continuous improvement within the app. Project Oversight: Manage all new projects and oversee development work to ensure timely and successful releases. My role encompasses both high-level strategic planning and hands-on implementation, effectively guiding the app's direction and growth.
As a Product Leader at Untitled Kingdom, I was responsible the product strategy and development of some of the largest femtech and medtech solutions in the market. I built and led a high-performing product team from the ground up, including product managers, product owners, and designers. Strategic Leadership: Aligned high-level business goals with actionable product roadmaps. Transformed innovative ideas into successful market products by managing cross-functional teams and collaborating closely with stakeholders. Ensured all deliverables met or exceeded KPIs and business objectives. Product Development: Directed end-to-end product development of IoT solutions with a focus on femtech and medtech. Conducted user research and analytics to design user flows and business concepts that resonated with our target audience. Market Impact: Led the development of unicorn products that significantly increased market share and revenue. Co-authored a book on femtech and hosted webinars and interviews, positioning Untitled Kingdom as a thought leader in the industry. Stakeholder & User Advocacy: Acted as the bridge between users, stakeholders, and the development team. Designed tailored discovery frameworks and flexible methodologies to address unique partner requirements, ensuring user problems were effectively solved with technology. Team Leadership & Mentorship: Mentored and guided a diverse team of designers, product owners, and product managers. Fostered a collaborative and innovative environment, overseeing all product aspects while ensuring the well-being and professional growth of team members. My expertise lies in bridging strategic business objectives with hands-on product implementation. I am passionate about delivering solutions that solve real user problems through technology. I excel in roles where I can influence product direction from conception to market success, advocate for users and drive teams toward achieving outstanding results.
At Growth Republic, I was responsible for optimizing our customers' products with a strong focus on growth and user acquisition. Utilizing a blend of analytical tools and creative strategies, I enhanced conversion rates, improved user engagement, and drove overall product success. Web Analytics & Data Insights: Employed tools like Google Analytics, Mixpanel, and Kissmetrics to analyze user behavior, track key performance indicators, and make data-driven decisions. Conversion Rate Optimization: Conducted A/B testing, landing page optimization, and funnel optimization using platforms such as Optimizely and Crazy Egg to increase conversion rates and improve user journeys. Marketing Strategy: Developed and managed email marketing campaigns with MailChimp and SalesManago. Led content marketing initiatives and oversaw social media management to boost brand visibility and engagement. User Experience Enhancement: Collaborated on UI/UX improvements to optimize user interfaces and enhance overall user satisfaction. Mobile Analytics: Leveraged Parse, Sensor Tower, and App Annie to monitor app performance and gather insights for continuous improvement. Skills: Product Requirements Funnel Optimization Creative Problem Solving Beta Testing Analytical Skills Market Analysis Key Performance Indicators This role was instrumental in honing my analytical and strategic skills, with a strong emphasis on creative problem-solving and market analysis. It naturally led to my transition into product management, where I continue to apply these skills to drive product growth and success.
- Sales process optimization - Offline and online promotion - Email marketing - A/B testing - Content marketing - Graphic design - Photography - Predicting trends
- Creating campaigns in marketing automation system SalesManago - Web analytics - Email marketing - Online advertisment - Social media management - Content marketing - PR - Graphic design