Greater Northampton Area, United Kingdom
I’m a strategic communications leader and storyteller with 15+ years’ experience transforming reputations, helping organisations to change, and supporting multi-million-pound income growth, and policy influencing at national and international levels. I’ve advised CEOs, boards and senior leaders across sectors. From directing campaigns at the RSPB and The Climate Group to leading change communications at Avon and Practical Action. My expertise spans strategic brand positioning, crisis and reputation management, advocacy campaigns, and integrated marketing. Highlights include: Directing the Omaze House Prize comms strategy, raising £4.9m, RSPB’s most successful financial year to date. Leading strategic communications for the Wild Isles campaign with WWF and National Trust, reaching 10m+ people and engaging 3m+, including major corporates like Pepsi and Co-op. Repositioning The Climate Group’s business membership communications programme, strengthening relationships with Apple, Microsoft, and HSBC. Advising the UK Government, European Commission and UN on climate and energy policy communications, helping secure energy access as part of the UN Sustainable Development Goals. I thrive at the intersection of strategy, creativity and influence, building teams, shaping narratives, and delivering campaigns that inspire action and achieve lasting impact.
Brought in to lead communications direction for the UK’s largest conservation charity, aligning brand, communications, and marketing to organisational priorities. Advise on strategic positioning, planning and impact. Manage cross-organisational campaigns with national reach, influencing public opinion and government policy and increasing income while safeguarding reputation and brand equity. Key impact: Directed Omaze House Prize comms, raising a record breaking £4.9m, and securing RSPB’s best-ever financial year. Co-led Wild Isles strategic communications with WWF and National Trust, reaching 10m+ and engaging 3m+. Shaped campaign communications protecting nature-friendly farming — 100k+ signatures, influencer mobilisation, media coverage, and government budget preserved. Advised on Natural History Museum exhibition partnership, achieving 38m reach, 12% new visitor ticket sales and relationship development with corporates and high value donors.
Provided senior-level communications, brand, and marketing consultancy with a primary focus on The Climate Group, a global membership organisation uniting governments and the world’s biggest businesses to drive climate action across operations and supply chains. Also undertook shorter-term strategic communications projects with charities and SMEs. Key impact: Repositioned Climate Group's business membership arm as a global leader on corporate climate action. Strengthened partnerships with Apple, Microsoft and HSBC through tailored corporate engagement. Introduced influencer strategy, boosting visibility by 35% among policy and business audiences. Delivered high-profile media opportunities influencing UK and international climate investment policy.
Directed UK communications during a major organisational shift, advising the MD and senior leadership on brand reputation and communications strategy. Delivered innovative, digital-first engagement strategies despite reduced budgets and headcount. Key impact: Overhauled comms approach to digital-first, driving 48% increase in content engagement. Managed crisis response around an unsuccessful delivery centre opening, improving sentiment by 60%, despite redundancies, and affected businesses. Coordinated breast cancer awareness campaign reaching 20m+, engaging 150k, and generating over £150k in sales. Boosted new rep sign-up by 18% and increased sales leader event participation by 500%.
Directed global communications, brand, and marketing strategy for an international development charity operating across multiple regions. Reported to CEO and Board, leading brand, advocacy, and change communications during a period of organisational growth and transformation. Key impact: Co-led a match funding campaign that raised £1.2m — 60% more than any previous appeal. Won 5 national media Christmas Appeals, generating £500k+ in unrestricted income. Influenced UK Government, EU, and UN climate policy — contributing to the inclusion of energy access in the UN Sustainable Development Goals. Oversaw a global rebrand to modernise identity, attract donors, and strengthen international reputation. Designed award-winning integrated campaigns with partners including H&M, IKEA, Innocent, Bosch Siemens, and Zurich Insurance. Secured 99% positive global media coverage and first-page dominance on “Practical Action + sustainable energy.” Advanced rapidly through positions of increasing responsibility in recognition of strong contributions.