Denver, Colorado, United States
Passionate about relationship building, partnering with impact, creating community and connection, I am excited about how businesses are enabling a better world. I am an experienced social impact professional working within purpose-led organizations to design strategies to increase the value companies bring to the communities they serve, and reciprocally for the business and brand. When I am not sipping a coffee I can be found cycling to hidden rivers, sweating out my coffee in the gym, and trying the newest recipe that a local restaurant, or even my own kitchen, has to offer.
Crocs, Inc. is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE and its products are sold in more than 85 countries. At Crocs, Inc., we believe Everyone Should Be Comfortable In Their Own Shoes. We're committed to reducing our environmental footprint, uplifting our communities, and creating a welcoming environment for everyone. As part of the Sustainability team, I bring our action centered ambitions related to Inclusivity and Community to life.
BCAA (British Columbia Automobile Association) serves 1 in 3 BC households in the province with products including home, car and travel insurance, Evo Car Share, and roadside assistance across the province. Recently renewed, BCAA’s purpose guides how BCAA creates value and empowers British Columbians to move forward. As Senior Manager, Community Impact: • Responsible for developing the strategy and operational plan to bring BCAA’s purpose and social impact plan to life, both internally and externally. • Developed a corporate impact measurement framework for environmental and social dimensions of BCAAs operations. • Consulted, coached and lead the integration of diversity, equity and inclusion strategies, approaches to reconciliation, as well as sustainable operations solutions at BCAA. • Accountable for annual greenhouse gas inventory, management of its third party audit and goal setting. • Responsible for environmental action planning to reach long term corporate GHG reduction goal. • Redeveloped the community impact strategy (CSR), including community investments, sponsorships, partnerships and philanthropy to improve the wellbeing of British Columbian communities. • Reimaged corporate giving, employee matching programs and volunteerism to improve engagement as well as scale of impact in the community. • Oversaw BCAA’s events strategy and team (internal employee focused events, experiences and internal recognition programs, as well as external market activations, partnerships and sponsorships). • Partnered with business leads across the organization to integrate partnerships and impact efforts into how BCAA serves customers and comes to life as a purpose-led brand. • Lead a team of Community Impact professionals, integrating ongoing learning the space of social innovation and social performance.
Designer of MEC All Out - MEC's former social impact programming which identifies and removes barriers to everyone getting active outdoors. MEC All Out wrapped community events and investments together - from events and gear rentals to partnerships and grants - into a single program that’s focused on connecting people to the places to go, the people to go with, and the skills they need to get there. MEC's community programming is a vehicle for the co-op's purpose - to inspire and enable everyone to lead active outdoor lifestyles. Bringing together MEC's community engagement and experiential marketing initiatives, from low barrier to entry races and community events, to sponsorships and community investment. A Director within the Communications and Marketing team. Oversaw a team of 19 Community Investment Specialists and Regional Community Leads and Connectors, our goal was to increase outdoor activity levels across Canada and create Community Hubs of MEC stores.
More than simply an outdoor retailer, MEC inspires and enables Canadians to lead active outdoor lifestyles. MEC does this by providing top notch gear, expertise and advice for any activity, and connections and community for the love of playing outside. Responsible for developing experiential marketing opportunities to introduce new outdoor enthusiasts through sponsorships and strategic partnerships, as well as MEC's impressive community investment portfolio including grants (solicited and strategic unsolicited), partnerships and a signature program, Outdoor Nation, which engages today's very urban and diverse populations across Canada between the ages of 18-35 in opportunities to be active outdoors. Managed a team across Canada who develop partnerships of shared value, with a focus on measuring impact and demonstrating return on investment, we leverage data and insights to help MEC live it's purpose.
SheEO is a global initiative focused on building an innovative new model to finance, support and celebrate female entrepreneurs. www.SheEO.World As Growth and Partnerships Lead: • Maintained relationships with Activators (women who contribute $1100 in support of the Ventures) • Developed the growth of the network of Activators in Canada and the United States • Built and maintained corporate partnerships to enable the model, as well as supporting events • Responsible for building and managing a business development pipeline of SheEO funders and network support • Engaged influencers within the female entrepreneurship ecosystem and without • Acted as a liaison between the network and the Ventures they supported
Prostate Cancer Canada is the leading national foundation dedicated to the elimination of the disease through research, advocacy, education, support and awareness. As VP, Western Region reporting to the CEO, I was responsible for the strategic direction of the organization's impact in Manitoba, Saskatchewan, Alberta and British Columbia and accountable for organizational results. • Developed annual business plans and budget to deliver fund-raising priorities • Identified opportunities for program or product development through partner, donor and PCC network feedback and input, including employee engagement plans and cause-marketing campaigns • Represented the Foundation at local, provincial and regional meetings and events • Managed and leverages Advisory Councils comprised of local business leaders in each of the Western Provinces • Pursued aggressive philanthropic goals and strategies leveraging existing and new networks striving toward developing a regional major gifts program