Cincinnati Metropolitan Area
Dynamic Corporate Marketing Events Director with over three years of proven expertise in designing and executing impactful corporate events that elevate brand presence and foster meaningful connections. Skilled in overseeing all facets of large-scale event planning, including vendor negotiations, budget management, and logistics coordination, I ensure seamless and memorable experiences for attendees, partners, and internal teams alike. My collaborative approach enhances attendee engagement through innovative layouts and interactive elements, consistently exceeding expectations. Beyond my professional role at Tintri, I am passionate about building strong networks and making a positive difference. I actively participate in the Social Saturday Squad to cultivate global professional relationships and support community engagement. Additionally, I co-founded Sally's Rack Pack, demonstrating my dedication to fundraising and outreach efforts for breast cancer awareness and support. With a strong foundation in team leadership, project management, and corporate marketing, I am committed to continuous improvement, delivering measurable results, and leveraging my skills to create impactful experiences and meaningful change.
• Spearhead the end-to-end planning, execution, and operations of all field and corporate events, overseeing logistics, vendor negotiations, contracts, and detailed reporting to ensure seamless experiences. • Lead a dynamic team of 5 professionals in delivering an average of 6 large-scale corporate events ($300K, 7,000 attendees) and 35 regional events annually, consistently earning high praise from clients, partners, sales teams, and attendees for excellence and engagement. • Drive continuous improvement in attendee flow and interaction by collaborating closely with event organizers to optimize layouts, interactive exhibits, and live demonstrations, enhancing overall engagement and satisfaction. • Manage comprehensive marketing initiatives, including program execution, budget development ($200K+ annually), fulfillment, and inventory procurement, ensuring maximum impact and ROI. • Curate an internal newsletter that fosters cross-departmental communication, strengthening collaboration among sales, operations, partners, and leadership to support strategic objectives. • Coordinate all logistics for off-site team-building events, including venue selection, travel arrangements, accommodations, and hospitality services, ensuring smooth and memorable experiences. • Partner with cross-functional teams and executive leadership to develop compelling presentations, plan high-impact meetings, and organize conferences and marketing events, while working closely with finance to ensure timely payments and budget compliance. • Recognized for innovative marketing excellence, including winning 'Best Swag' at KubeCon NA 2024, highlighting creative approaches to brand engagement and attendee experience.
Sally’s Rack Pack (created in honor of Sally Kiefer, who passed away from breast cancer.) - American Cancer Society Making Strides Against Breast Cancer Walk • Responsible for design, order, tracking and fulfillment of T-shirts and product. • Fundraiser events – Creation, organizing, and logistics.
• Primary owner/contact of various channel tools and programs including Channel Programs Mailbox, Partner Portal, and Partner SPIFF Program, Partner Applications, Deal Registrations, Partner Calendar, Partner Communications, and Partner Account Creation and Onboarding. • Lead support person for Global Channel Partners, Sales, and Field Marketing and cross-departmental projects that have a direct impact on channel sales activities. • Responsible for the ordering, tracking, shipping, and fulfillment of event inventory and print documentation. • Assist with yearly company partner summit pre-event planning and logistics. • Create and update existing department wide training guidelines for Channel processes. • Procurement activities for channel budget including PR creation, invoice follow-up, and approval tracking.
• Set up and WebEx webinars for Sales and Technical teams and record sessions for internal use. • Performed content maintenance and uploaded within Salesforce and Brainshark. • Implemented a tagging system by partnering with marketing and product management that reduced duplication and optimized search results. • Created and updated new and existing course data sheets in Marketo using basic HTML coding. • Maintained monthly content reports, including meetings with content creators and management to ensure proper tagging of content for searches.